STAMFORD, Conn.—NBCUniversal is bringing back OLI, its AI-powered Olympics discoverability tool with enhanced features designed to help fans navigate thousands of hours of its coverage of the Milan-Cortina Winter Olympics (Feb. 6-22).
First introduced during the 2024 Paris Olympics, OLI is now powered by Google Cloud’s Gemini LLM. The guide is designed to combine the conversational power of generative AI with NBCU’s proprietary, real-time U.S. programming information to help fans discover when, where and how they can watch their favorite events. Coverage on NBC and Peacock, the primary platforms for the Games, begins with the opening ceremony on Feb. 6.
OLI will be available across 19 NBCU-owned digital properties, including NBCOlympics.com, NBCSports.com, NBC.com, Today.com, NBCNews.com, regional sports networks, and 11 local stations, with the upgraded experience launching on January 20.
The upgraded version will deliver a more natural and collaborative experience that gives fans deeper context and makes it easier than ever to connect with Olympic moments that matter most to them, NBCU said. The upgraded OLI tool was developed in partnership with design and technology company Huge.
A demo of how OLI will guide fans and simplify the viewer experience so viewers never miss a second of the action is available below:
“Our goal with OLI on NBCUniversal’s digital platforms is to help fans find up-to-the-minute answers to their Olympics questions, and to help them quickly get to the thousands of hours of coverage we have across NBC and Peacock,” said Jenny Storms, chief marketing officer, Entertainment and Sports, NBCUniversal. “With OLI’s new capabilities, we’re transforming it beyond a discovery tool into a true viewing guide. From real-time medal counts and athlete profiles to personalized highlights and calendar reminders, OLI ensures fans can easily connect with the Olympic moments that matter most.”
With personalized recommendations and tailored viewing options based on time of day, time zone and live schedule, OLI will have several new features including live medal count updates by country; athlete profiles with bios and event details; video highlights based on user preferences; calendar invites that can be added directly from OLI; and suggested follow-up queries to discover new sports, athletes and Olympic content. OLI also includes links to help users get right to watching on NBC or Peacock.
As NBC Sports presents “Legendary February,” a month of sports programming including the Milan-Cortina Games, the Super Bowl and the NBA All-Star Game, OLI will share programming details with fans about Super Bowl Sunday and NBA All-Star Weekend in addition to Olympics coverage.
NBCUniversal owns the U.S. media rights to the Olympic Games through 2036, which are scheduled for Milan and Cortina d’Ampezzo, Italy (2026); Los Angeles (2028); the French Alps (2030); Brisbane, Australia (2032); Utah (2034); and the as-yet-unawarded 2036 Summer Games.
