Latest about Insights
Smartly, Roku Bring Social Performance Tools to CTV
New partnership enables advertisers to extend social strategies to CTV, seamlessly and at scale
ABC and ESPN Score Most-Watched NBA Finals Since 1998
Game five audience peaked at 33 million viewers; all five games averaged 20.6 million
FIFA World Cup Delivers Record Ratings on Fox
U.S. versus Paraguay was by far the most watched English-language telecast of a FIFA World Cup match in the history of American TV
Harris Poll: Half of Americans Plan to Watch at Least One World Cup Match
One in four say they have only recently become more interested in soccer, with millennials, Hispanic Americans, and hybrid workers driving the surge in interest.
A Stroke Of Luck
OPINION Sometimes what might look like one of the worst things in life can turn out to be a blessing
Cato: Broadcasters’ Public Interest Obligations Are Outdated and Need to Be Revised
FCC ‘The FCC does not need to micromanage spectrum, and it certainly does not need to use spectrum licenses as a lever for editorial control’
How CTV Home Screens Will Shape World Cup Discovery
OPINION The 2026 tournament is shaping up to be a major test of the modern streaming experience
Nielsen: North American Soccer Fans Jump to More Than 136 Million
The US has the fourth largest soccer fanbase in the world with 62.5 million fans, according to a new Nielsen study
