Latest about Insights
Study: Women’s Sports Outperform Prime Time TV
Third annual EDO report finds that women’s sports ads drove 15% more impact than the average primetime spot, led by financial service, insurance, and restaurant brands
Study: Overloaded Sports Fans Fed Up with Fragmented Viewing Options
The complexity of finding and watching their favorite sports creates opportunities for aggregators, researchers report
Zefr Receives MRC Accreditation
The first-of-its kind accreditation for a third party platform integration is for content-level brand safety and suitability reporting on YouTube
CIMM, 4As Study Finds `Confidence Lags Behind Capability’ in Audience Measurement
Industry survey and study highlights a growing demand for standards, transparency and interoperability in media measurement
MRC Raises Concerns About Nielsen National Big Data + Panel Television Service
The group said it had found `unusual changes’ in measurement results and laid out measures Nielsen needed to take in order to maintain accreditation
Cloud Workflows Are Redefining Live Sports Production
OPINION Today, practical and technical barriers to adopting cloud workflows for live production and distribution have largely been overcome
Interra to Focus on QC, Monitoring and Responsible AI Workflows at 2026 NAB Show
NAB SHOW New updates to ORION monitoring, BATON Captions and Vega media analyzer platforms
LTN, MediaKind Partner on Industry Transition From C-Band to IP
New partnership combines on-prem video processing with reliable IP transport to support the transition from C-Band satellite to IP distribution
