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IAB Tech Lab Releases New `CTV Ad Portfolio’ and Updated `Guide to Programmatic CTV’
By George Winslow published
The updates aim to provide publishers, buyers, and platforms with a common language and more efficient ways to transact emerging CTV formats

AIMS, VSF, AMWA, EBU To Hold Inaugural IPMX Testing, Certification Event
By Phil Kurz published
Vendors will be able to certify IPMX products for transport and interoperability compliance

HDR10+ Technologies Unveils HDR10+ ADVANCED Dynamic Metadata Technology
By George Winslow published
The industry association also announced growing support from leading platforms, including Prime Video

IAB Tech Lab Releases Deals API
By George Winslow published
The new specification, which standardizes programmatic deal synchronization and improves operational efficiency, is open for public comment through January 31, 2026

Oklahoma Community Television Overcomes ATSC 3.0 Translator Challenge
By Phil Kurz published
NextGen TV Griffin Media division combined SRT with tech from GatesAir and Triveni Digital

ATSC 3.0 Interop Puts NextGen TV’s Advanced Features in the Crosshairs
By Phil Kurz published
NEXTGEN TV A rather exclusive group of 3.0 experts are testing the features to see if they break TVs

Silicondust Becomes An ATSC 3.0 Certificate Authority
By Phil Kurz published
The company will issue FullTrust certificates for broadcasters and AskTrust ones for private RF environments

IAB Tech Lab Launches New Measures to Combat Device Spoofing
By George Winslow published
Device Attestation support is now available for Apple and FireTV devices
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