Standards
Latest about Standards

Beyond VVC: Call for Proposals for Next-Gen Video Coding
By George Winslow Published
ITU, ISO and IEC are looking for innovations that significantly surpass the capabilities of the current Versatile Video Coding (VVC) standard

Will FreeCast Announcement Muddy the ATSC 3.0 R&O Waters?
By Phil Kurz Published
Opinion FCC has much to consider as itmulls its next move toward NextGen TV

BPS Gaining Traction in Broadcast and Other Sectors
By James E. O'Neal Published
Merkhet launch, D.C.-area testing show encouraging progress

IAB Tech Lab Upgrades Open Framework for Agentic Advertising
By George Winslow Published
Advertising AAMP 2.3 release brings enterprise-grade infrastructure and other features to help speed the use of agentic advertising

IAB Tech Lab Updates Podcast Technical Measurement Guidelines
By George Winslow Published
v2.3 clarifies how measurement should be applied across both audio and video podcasts

SMPTE Kicks Off 110th Anniversary Campaign
By Phil Kurz Published
The effort will support strategic initiatives that advance standards and expand education

ATSC Updates Industry Audio Loudness Guidance
By George Winslow Published
Revision to A/85 Recommended Practice expands the guidance beyond traditional television to address today's hybrid broadcast and streaming environment

NAB: NextGen TV Represents 'an Essential Investment in the Future of Free, Local Television'
By Tom Butts Published
NEXTGEN TV Association says 'modern technology' will ensure the survival of local broadcasting
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