Latest about AI
Upfronts: WBD Expands Advanced Ad Capabilities and AI Ad Tech
Executives touted new contextual, shoppable, and agentic ad solutions along with a new measurement and attribution dashboard
Is This the Year for Agentic AI’s Breakout in Broadcast?
WORKFLOWS While GenAI reacts to prompts or triggers to create content, agentic AI is intended to autonomously establish and control a function or situation
Report: Broadcast Employment Hard Hit by AI
Broadcasting led the list of professions that have seen a decline in jobs over the past several years
Limecraft Unveils Updated Cloud-Based TV Production, Media Management Solution
Limecraft 2026.3 adds file verification with ASC Media Hash List support
MLS Innovation Lab Selects AI Partners
Five start-ups will be working with the league to test cutting edge solutions addressing player performance, fan engagement, and media production
XR Extreme Reach Expands Celebrity Payments To Support Ai Performers In Advertising
The platform addresses the growing use of AI characters in advertising in ways that comply with the SAG-AFTRA Commercials Contract
How AI-Powered Media Asset Management Is Reshaping Broadcast Workflows
OPINION AI-powered Media Asset Management is helping close the gap between content creation and content usability.
AWS Demos AI Tools to Deliver Vertical Video
AWS Elemental Inference service is one example of how its technologies help companies rapidly embrace new consumer habits
