Fox, NBC, Univision, Telemundo, Nexstar and Tegna announce commitment Next Gen standard.
Olympics, Super Bowl LII and Premier League were all available on digital
NBC said to have average 20 million Total Audience Delivery during primetime broadcasts
The people have spoken and NBC Sports has listened.
A consortium of major broadcasters are testing watermarking technology for the IP-based television transmission standard, ATSC 3.0.
Whether in New York or Los Angeles, U.S. viewers will be able to watch Team USA compete at the 2018 Winter Olympics in PyeongChang, South Korea, live for the first time.
College campuses are places for higher learning, and NBC is getting in on that mentality as well this year as the broadcaster is initiating a 4K simulcast to its traditional HD broadcast of Notre Dame home football games using the 39 Flex truck from the Englewood, Colo.-based Mobile TV Group (MTVG).
In a recent interview with TV Technology, Darryl Jefferson, vice president for Post Operations & Digital Workflow, NBC Sports & Olympics,discussed his role at the Rio Games and how NBC is ramping up its technical infrastructure to deliver more than 6,000 hours of Olympic linear programming across 11 networks and streaming outlets.
NBC is earned gold in the ratings during the first weekend of the 2016 Summer Olympics in Rio de Janeiro.