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Super Bowl LX Attracts Nearly 125 Million U.S. Viewers
By George Winslow published
Viewing peaked at a record 137.8 million; 128.2 million in the U.S. viewed Bad Bunny’s halftime show, which also set records on social media

NBC Sports Deploys 145 Cameras, 22 Mobile Units for Super Bowl LX Coverage
By George Winslow published
More than 700 employees are on site, where 75 miles of cable were laid down for coverage that will air on NBC, Peacock, Telemundo and Universo

Milan-Cortina 2026 Highlights NBC Sports’ ‘Legendary February’
By Tom Butts published
OLYMPICS PREVIEW Network aims to bring the sophistication and quaintness of Italy to viewers

Audiences Can Expect Seamless Viewing From Milan-Cortina
By George Winslow published
Olympic Preview NBCUniversal’s cross-platform tech strategy aims to reverse Winter Games ratings declines and bolster business models

NBC, Peacock to Offer 4K Coverage of Super Bowl, Olympics on Feb. 8
By George Winslow published
During the day, they will provide 17 hours of 4K, HDR feeds starting at 7 a.m. ET

NBC Sports Scores Its Most Watched NFL Divisional Playoff Game On Record
By George Winslow published
The Rams-Bears game averaged 45.4 million viewers on NBC and Peacock

NBCUniversal Sells Out Ad Inventory for Olympic Winter Games
By George Winslow published
Milan Cortina 2026 also set an ad sales record as the highest grossing Winter Olympics of all time

NBCUniversal Upgrades AI-Powered Guide for 2026 Winter Olympics
By George Winslow published
‘OLI‘ guide launches Jan. 20 on 19 NBCU digital platforms, with new features and discovery tools to complement coverage on NBC, Peacock
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