Latest about Streaming
MXL: Aligning Broadcast Production With Software
WEBINAR Second of two webinars on MXL explores the evolution, efficiencies and cost savings of software-defined production,
Xumo Taps The Trade Desk to Expand Direct Access to Premium Streaming Inventory
The direct supply path via OpenPath to Xumo’s premium streaming inventory gives advertisers more working media, less latency and better performance
Peacock Hits 44 Million Subs, Lost $552 Million in Q4
Comcast also reported losses of 245,000 pay TV and 181,000 broadband subs
CBS Sports' AFC Championship Game Attracts 48.6 Million Viewers
The Patriots-Broncos game hit a peak of 57.8 million on CBS making it the most-watched game so far in the post-season
ISE: NDI and OBSBOT Expand Partnership
Renewed agreement brings native, free NDI support across OBSBOT’s entire product lineup
Report: Performance TV Ties With Social Media in Driving Ad Results
‘2026 State of Performance TV Report’ from tvScientific also finds budgets shifting from YouTube, Meta
Tegna Expands Local News Offering with Revamped Mobile App
The innovative new app delivers thousands of original mobile videos daily and provides real-time access to stories as they unfold.
IAB: U.S. Ad Spend to Spike by 9.5% in 2026 as AI Powers Marketing Efforts and Linear TV Declines
AI has become the defining force shaping marketing priorities in 2026, with advertisers rapidly embedding the technology across planning, activation, and measurement, IAB reported
