Latest about Olympics
HPS to Host the International Broadcast Center During 2028 Olympics
Hosting the IBC is part of the L..A Rams owner's plans to develop a state-of-the-art movie studio and production facility at the Inglewood site
Comcast Inks $3 Billion Deal to Extend U.S. Rights to Olympic Games to 2036
The media rights deal also includes partnerships on digital advertising, broadcast infrastructure and in-venue distribution
Why a Streamer in Brazil was Given the Rights To Cover the Olympics—And What We Can Learn From It
SPORTS How streaming network CazéTV came to resemble a TV channel—without the network restrictions
Paris Olympics Boosts NBCU to Top of Nielsen’s August Media Distributor Rankings
NBCU achieved a 13.4% share of TV viewing in August, the largest share by a media company since Nielsen began ranking the TV viewing share of top media companies in November 2023
Nielsen: Olympics Drive Big Increases for NBCU, Fuel Above Average TV Viewership in August
Research Broadcast viewership up 8% from July and nearly 12% YOY; Peacock viewership increased 39% over July; audiences 35-49 on Peacock nearly doubled
YouTube Overtakes Disney as Most Watched Media Distributor
In a streaming milestone, YouTube accounted for 10.4% of TV viewing in July, beating out Disney at 9.9% according to Nielsen
How the Olympics Sound On TV—A Brief History
INSIDE AUDIO The evolution of sports audio over the past five decades
Olympics Boosts Total July Ad Spend
The total U.S. ad market grew by 14%, YoY in July 2024 with five days of the Olympics accounting for 43% of the month’s growth; national TV grew by 10%
