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![vote](https://cdn.mos.cms.futurecdn.net/gmck363XXZHZoXcFiD4ztd-320-75.jpeg)
LG Ad Solutions Notes 'Seismic Shift' in Political TV Advertising in 2024 Election
By Tom Butts published
CTV ad provider says U.S. viewers, regardless of political affiliation, increasingly prefer streaming over linear TV in 2024
![Paramount logo](https://cdn.mos.cms.futurecdn.net/Kb7pnQgK6RaKgP2CrFDVvg-320-75.jpg)
Skydance, Paramount to Merge in $8B Deal
By Tom Butts published
Merged venture, named ‘New Paramount’ will be led by David Ellison as Chairman/CEO and Jeff Shell as President
![Broadcast Internet](https://cdn.mos.cms.futurecdn.net/g5Nxea7rfSq3w2WZQVbuWJ-320-75.png)
Reuters: Local TV News Remains Most Trusted News Source; But Only 28% Access It Each Week
By George Winslow published
Interest in TV news has ticked up among Americans in 2024 but is significantly down in the last decade, according to a massive new survey from the Reuters Institute for the Study of Journalism
![Pixabay](https://cdn.mos.cms.futurecdn.net/AUHEYkoTKDiTK6qn94kwBa-320-75.jpg)
AdImpact Raises Political Ad Forecast to $10.69B
By George Winslow published
This election cycle will be up 19% from the last presidential election and is on track to be the most expensive on record
![Zixi](https://cdn.mos.cms.futurecdn.net/DPR55vm3MP8aSr4h7oZpbQ-320-75.png)
Zixi Acquired by Private Equity Firm
By TVT Staff published
BUSINESS Clearhaven Partners focuses exclusively on enterprise and B2B software companies
![FreeWheel](https://cdn.mos.cms.futurecdn.net/ZH5oH3zG8N66oo7M2632qP-320-75.jpg)
Fox Taps FreeWheel for Dynamic Ad Insertion in its College Football Coverage
By George Winslow published
FreeWheel will programmatically enable Tubi and the entire One Fox portfolio by serving as the company’s primary monetization engine
![Stock](https://cdn.mos.cms.futurecdn.net/XGJMKUsz6pdXYk2kV9f9mD-320-75.jpg)
Study: Local TV Advertising to Grow 5.9% in 2024
By George Winslow published
But Borrell Associates expects it to fall in 2025 to below what it was in 2020
![Charter Communications](https://cdn.mos.cms.futurecdn.net/vZPaKWLxBUAZD3kJerBr2b-320-75.jpg)
Paramount’s New Carriage Deal with Charter Includes Free Paramount+ to Spectrum Subscribers
By Tom Butts published
The offer is part of a multi-year distribution agreement that includes all of Paramount's cable networks and CBS O&Os
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