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PubMatic and Charter’s Spectrum Reach Partner on CTV Advertising
Advertisers will now have access to Spectrum’s ad inventory in PubMatic’s CTV Marketplace
Ad Tech Firms Look to Boost Broadcasters’ Revenue
Digital ad platforms offer new opportunities to target and measure audiences, monetize content
Miami Gets New ABC Affiliate
WSVN to add ABC programming to subchannel while WPLG, Berkshire Hathaway Media's only local TV station and long time ABC affiliate, will go independent
Spectrum Reach Launches New Tool To Boost Effectiveness of Ad Campaigns
Spectrum’s Audience Reach Optimizer provides advertisers with comprehensive, data-driven insights
New Data on Political Advertising Shows Growing Importance of CTV Ads
CTV ad impressions were up 24% in 2024 and its share of ad spend grew significantly
BIA: Digital to Push Local Ad Revenue Up 6.1% in 2025
“Local advertising is showing resilience, despite the ongoing changes in the economic landscape"
Ateliere Offers $29.7M to Acquire Codemill
Companies would combine media workflow, content management platforms, powered by AI
Sinclair’s TBD TV Multicast Network to Rebrand As Roar
The new name is part of a plan to position the network as an alternative to traditional sitcom-based multicast networks.
