Latest about Business
Signiant Announces Customer Advisory Board
The board will help shape the future of accelerated content flow
Tegna, Seattle Kraken Extend Broadcast Deal
The multi-year deal will provide NHL games for free on OTA broadcasts in the Pacific Northwest
Scripps Appoints Oliver Gray VP, Network Sports & Client Partnerships
Gray brings more than 15 years of success in sports sponsorship and national media advertising sales to the post
Super Bowl Ratings Error: Revised Nielsen Data Shows 125.6 Million Viewers
The revision added 700,000 viewers to the total released on Feb. 10
IAB Tech Lab Opens Public Comment on Live Event Ad Playbook
The proposed standard aims to improve the way buyers plan, reserve and monetize live programming
Spincast Gets U.S. Patent for AI-Powered Shoppable TV
Its patented technologies enables TV transactions without scanning QR codes or intrusive ad overlays
Super Bowl LX Attracts Nearly 125 Million U.S. Viewers
Viewing peaked at a record 137.8 million; 128.2 million in the U.S. viewed Bad Bunny’s halftime show, which also set records on social media
NBA All-Star Game Averages 8.8 Million Viewers
Audiences across NBC, Peacock and Telemundo were the largest since 2011
