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NBC: Viewership for Milan Cortina Opening Ceremonies Up 34% Over Beijing
By Tom Butts published
SPORTS Friday night’s gala most “most-streamed Winter Games Opening Ceremony ever”

Milan-Cortina 2026 Highlights NBC Sports’ ‘Legendary February’
By Tom Butts published
OLYMPICS PREVIEW Network aims to bring the sophistication and quaintness of Italy to viewers

Audiences Can Expect Seamless Viewing From Milan-Cortina
By George Winslow published
Olympic Preview NBCUniversal’s cross-platform tech strategy aims to reverse Winter Games ratings declines and bolster business models

NBCUniversal Sells Out Ad Inventory for Olympic Winter Games
By George Winslow published
Milan Cortina 2026 also set an ad sales record as the highest grossing Winter Olympics of all time

NBCUniversal Upgrades AI-Powered Guide for 2026 Winter Olympics
By George Winslow published
‘OLI‘ guide launches Jan. 20 on 19 NBCU digital platforms, with new features and discovery tools to complement coverage on NBC, Peacock

Comcast’s Versant Spinoff Goes Public
By George Winslow published
Shares in much-anticipated cable spinoff declined on first day of Nasdaq trading

NBCUniversal Invests in ATSC 3.0 Authority Behind Run3TV
By Phil Kurz published
NextGen TV Broadcaster joins several major station groups in backing the ATSC 3.0 Framework Authority

Apple, NBCU to Launch Apple TV, Peacock Streaming Bundles
By George Winslow published
U.S. consumers can save more than 30% with an Apple TV and Peacock Premium bundle priced at $14.99 per month
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