PLANO, Texas—Tubi, The Roku Channel and Pluto TV are the three top-rated U.S. free ad-supported streaming television (FAST) platforms by monthly users, according to Parks Associates’ just-released Top 10 U.S. FAST Services list, as the category shows continued momentum in subscriber growth and engagement.
Parks released its ranking as its quarterly surveys of 8,000 U.S. internet households finds 46% of those homes regularly use FAST services to watch long-form video content, and as FAST channels continue to grow in popularity.
Dominant FAST service Tubi has a strong head start among category players, the rankings showed, significantly outpacing its competitors. The Roku Channel secured the second position, followed by Pluto TV, highlighting strong engagement across leading platform-backed services. Other notable performers include Samsung TV Plus and XUMO Play, which continued to scale their audiences amid growing consumer demand for free streaming options.
"FAST services are no longer a secondary viewing option, they are a central part of the streaming landscape," Parks Director, Entertainment Research Michael Goodman said. "The gap between leaders like Tubi and the rest of the market underscores the importance of content breadth, distribution partnerships and user experience in driving viewer engagement."
Midtier services such as LG Channels, ViX, and Local Now demonstrate steady traction, while WatchFree+ (Vizio) and Sling Freestream round out the Top 10 FAST List.
The data reflects a broader industry shift as consumers increasingly turn to free, ad-supported alternatives amid subscription fatigue and rising streaming costs. With advertisers following audiences into FAST environments, the sector is poised for continued growth through 2026 and beyond.
Goodman will present and share Parks Associates during back-to-back sessions at TVOT (TV of Tomorrow) Montreal 2026 at The Alt Hotel. On May 21, he will present on "CTV Advertising I: What's Working, What Isn't, and Why" at 9:55 a.m. and "CTV Advertising II: What's Next?" at 10:40 a.m.
Parks’ Streaming Video Tracker is a subscription service featuring monthly market updates, quarterly subscriber estimates for multiple streaming services in North America and access to an exclusive service portal where subscribers can search and view the data.
