Analysis
Latest about Analysis

Cato: Broadcasters’ Public Interest Obligations Are Outdated and Need to Be Revised
By Tom Butts published
FCC ‘The FCC does not need to micromanage spectrum, and it certainly does not need to use spectrum licenses as a lever for editorial control’

How CTV Home Screens Will Shape World Cup Discovery
By Francesca Pezzoli published
OPINION The 2026 tournament is shaping up to be a major test of the modern streaming experience

Nielsen: North American Soccer Fans Jump to More Than 136 Million
By George Winslow published
The US has the fourth largest soccer fanbase in the world with 62.5 million fans, according to a new Nielsen study

Comcast Advertising Adds Purchasing Data from Affinity Solutions
By George Winslow published
The use of credit and debit card transaction data to Comcast's Outcomes+ platform will help advertisers find new prospects and prove campaign effectiveness

Survey: Just 13% of U.S. Viewers ‘Typically’ Plan to Watch World Cup
By George Winslow published
This is much lower than markets like the U.K., where nearly half of viewers say they ‘typically’ plan to watch, according to S&P Global Market Intelligence

TiVo: TV Viewing Hits Post-Pandemic Peak
By Tom Butts published
TRENDS While sports is the overwhelming favorite, viewers are turning more to locally-produced programming, according to the TiVo Video Trends Report

Comscore’s New AI Intelligence Report Shows Massive Growth for Claude
By George Winslow published
ChatGPT retains top spot in Q1, but Claude emerges as a fast-rising challenger, and women overindex on mobile AI assistant usage

Study: Record Revenue Expected for FIFA World Cup 2026
By George Winslow published
The tournament is expected to generate $9 billion in revenue, including record payments for media rights according to S&P Global Market Intelligence
The professional video industry's #1 source for news, trends and product and tech information. Sign up below.


