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Opinion: Will Sony Exit the TV Business Following TCL Deal?
OPINION It's hard for some Japanese companies to admit when they've lost
SMT Providing Timing And Production Data Services for Winter Olympics
NBC Sports is using SMT’s real-time results, scoring and timing interfaces, and production support tools to provide viewers with enhanced data-driven coverage
Football, Younger Viewers Boost Ad-Supported TV Viewing in Q4 to Highest Level in 2025
In Q4 2025, streaming comprised the majority of ad supported TV (45.6%), followed by broadcast (29.6%) and cable (24.8%), Nielsen said
Survey: Voters Say Broadcast Ownership Cap Is Unfair to Local Stations
The NAB released survey data showing that 58% said the current ownership rules are `unfair’ and 38% are more likely to vote for lawmakers who want to eliminate them
Nielsen To Launch Co-Viewing Pilot Program Beginning With Super Bowl
Project will use Nielsen’s proprietary wearable measurement devices
IAB Launches Project Eidos To Modernize Ad, Marketing Measurement
The multi-year project aims to replace today’s channel-by-channel measurement
CBS Sports' AFC Championship Game Attracts 48.6 Million Viewers
The Patriots-Broncos game hit a peak of 57.8 million on CBS making it the most-watched game so far in the post-season
IAB: U.S. Ad Spend to Spike by 9.5% in 2026 as AI Powers Marketing Efforts and Linear TV Declines
AI has become the defining force shaping marketing priorities in 2026, with advertisers rapidly embedding the technology across planning, activation, and measurement, IAB reported
