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Locality Deploys Nielsen’s Media Data Engine
It is the first broadcast sales organization to implement MDE, which dramatically speeds up the delivery of audience data in local markets
Top Reason for Subscribing to Pay TV Is Live News and TV, Survey Finds
Parks Associates also reports that 33% of subs said they liked the idea of having their content aggregated into one place
Survey: Among Key Demos, TV News Remains Most Consumed, Most Trusted News Source
The VAB study of media consumption among key audiences for advertisers found that 56% of adults with full time jobs are watching more TV news
BIA Increases 2026 Local Ad Forecast to $184.5 Billion
Digital media ad spend will climb to $104.1 billion while traditional media will see $80.4 billion in advertising
Study: Worldwide Telecom Capex to Decline in 2026,
The Dell’Oro Group expects spending to drop by 2% in 2026 but grow at a 1% CAGR through 2030
TelevisaUnivision Signs New Nielsen Media Intelligence Deal
The multi-year agreement covers all of its streaming, national and local TV and radio properties
Study: Global Streaming Subscription Revenue Surpasses $150 Billion
Revenue on track to hit $200 billion by 2030 as streamers shift focus from subscriber growth to price increases and ad-supported tiers, Ampere Analysis reports
