Latest about Analysis
CBS Sports' AFC Championship Game Attracts 48.6 Million Viewers
The Patriots-Broncos game hit a peak of 57.8 million on CBS making it the most-watched game so far in the post-season
IAB: U.S. Ad Spend to Spike by 9.5% in 2026 as AI Powers Marketing Efforts and Linear TV Declines
AI has become the defining force shaping marketing priorities in 2026, with advertisers rapidly embedding the technology across planning, activation, and measurement, IAB reported
Study: Top Reason for Cancelling Streaming Service Is Programming
In contrast the main reason for cancelling pay TV services is to reduce costs and save money, according to Parks Associates
Survey: Two-Thirds of Black Consumers Pay More Attention to Culturally Relevant Ads
The majority of those surveyed prefer to buy brands who advertise in content that reflect their culture, Nielsen reports
Netflix Q4 Earnings Exceed Expectations as Subs Top 325 Million
Stock price slumped in afterhours trading as bidding war for Warner Bros. Discovery continues
Nielsen: Streaming Shatters Multiple Records in December 2025
Accounts for 47.5% of TV Viewing as more than 55 billion minutes are streamed on Christmas day
NAB: Free Local Broadcasting Powers $1.19 Trillion in U.S. Economic Activity
The new research commissioned by the NAB found that local broadcasting supports 2.46 million jobs nationwide
Netflix Drives Global Growth in Ad-Supported Streaming
RESEARCH Ad-supported streaming grew across major platforms between Q4 2024 and Q3 2025, despite a drop in usage on Prime Video
