Parks Associates

Research High dynamic range is helping content creators, TV manufacturers and streaming services distinguish themselves with picture quality

RESEARCH 45% of pay-TV subscribers use pay TV to access live video, while 25% of US internet households use FAST services

RESEARCH Parks Associates and InterDigital report explores HDR's evolution across the video ecosystem

STREAMING Ten streaming services phased out in Q2 2026 as US streaming video market reorganizes, according to Parks Associates

RESEARCH Continued demand for aggregation across traditional and streaming video drives new bundles and channel combinations

Even so, major cable providers lost an estimated 280,000 broadband subs in Q1 2026

Streaming Fox’s Tubi platform leads the pack in monthly users, research firm finds

Combined entity reaches 57% of US internet households, positioning it alongside Netflix, Google, Amazon, and Disney in viewer engagement and reach

Parks Associates also reports that 33% of subs said they liked the idea of having their content aggregated into one place

In contrast the main reason for cancelling pay TV services is to reduce costs and save money, according to Parks Associates