Latest about Parks Associates
Top Reason for Subscribing to Pay TV Is Live News and TV, Survey Finds
Parks Associates also reports that 33% of subs said they liked the idea of having their content aggregated into one place
Study: Top Reason for Cancelling Streaming Service Is Programming
In contrast the main reason for cancelling pay TV services is to reduce costs and save money, according to Parks Associates
Parks: Smart TVs Are Primary Streaming Device in U.S. Homes
Study finds that 61% of U.S. internet households use the TV as their main streaming device; Roku remains the most popular OS
Study: U.S. Pay TV, Video Revenue to Total $190.7B in 2030
Parks also projects that total TV and video subs in the U.S. will grow from 719 million in 2025 to 765 million by 2030
Study: 38% of U.S. Internet Homes Subscribe to a Sports-Specific Streaming Service
That is up from just 4% in 2019, according to Parks Associates
Streaming Subscriptions Reach 91% of U.S. Internet Households
Research Traditional pay TV is now in only 41% of these homes, according Parks Associates
Study: 45% of U.S. Internet Households Now Watch FAST Services
Nearly 9 in 10 (89%) of these homes also subscribe to at least one streaming service, with 59% choosing the cheaper ad-supported option, Parks Associates reported
Parks: Social Video Now Accounts for 20% of TV Viewing
Viewers watch more social video weekly than pay TV and broadcast according to Parks Associates
