Latest about Parks Associates
Parks: Tubi, Roku Channel Are Top U.S. FAST Platforms
Streaming Fox’s Tubi platform leads the pack in monthly users, research firm finds
Study: Paramount-WBD Deal Signals New Era of Streaming Scale
Combined entity reaches 57% of US internet households, positioning it alongside Netflix, Google, Amazon, and Disney in viewer engagement and reach
Top Reason for Subscribing to Pay TV Is Live News and TV, Survey Finds
Parks Associates also reports that 33% of subs said they liked the idea of having their content aggregated into one place
Study: Top Reason for Cancelling Streaming Service Is Programming
In contrast the main reason for cancelling pay TV services is to reduce costs and save money, according to Parks Associates
Parks: Smart TVs Are Primary Streaming Device in U.S. Homes
Study finds that 61% of U.S. internet households use the TV as their main streaming device; Roku remains the most popular OS
Study: U.S. Pay TV, Video Revenue to Total $190.7B in 2030
Parks also projects that total TV and video subs in the U.S. will grow from 719 million in 2025 to 765 million by 2030
Study: 38% of U.S. Internet Homes Subscribe to a Sports-Specific Streaming Service
That is up from just 4% in 2019, according to Parks Associates
Streaming Subscriptions Reach 91% of U.S. Internet Households
Research Traditional pay TV is now in only 41% of these homes, according Parks Associates
