Latest about Parks Associates
Study: 3 Tech Giants Dominate Streaming Platform Market
65% of U.S. internet households use either Roku, Samsung, or Amazon as their primary CTV platform, Parks reports
Cost-Conscious Consumers Embrace Ad-Supported Streaming, Study Finds
Hefty price hikes for ad-free tiers, lower costs for AVOD offerings and promotions for bundled service are driving the trend according to Parks Associates
Research: Half of CTV Users See the Benefits of Staying in the Same Product Ecosystem
New data from Parks Associates highlights the importance of being able to navigate easily between CTVs and other devices
Study: Smart Video Devices to Generate $2.4 Billion in Standalone Services By 2027
84% of smart video doorbell purchase intenders and 85% of smart camera purchase intenders want the product they purchase to have AI with facial recognition, according to Parks Associates
Study: Roku Is the Most Popular Brand of Streaming Players in the U.S.
43% of streaming media player owners report using Roku the most often according to Parks Associates
Space X's Starlink Has 1.3M U.S. Residential Broadband Subs
Parks Associates estimates that Elon Musk's Starlink has now overtaken longtime satellite broadband providers HughesNet and Viasat
