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MRC Issues Final Digital Advertising Auction Transparency Standards
The standards create a baseline for disclosure and reporting in terms of how an auction scores, sets prices, uses reserves, and changes over time
Report: Performance TV Ties With Social Media in Driving Ad Results
‘2026 State of Performance TV Report’ from tvScientific also finds budgets shifting from YouTube, Meta
Hub: Rising Social and Creator Video Consumption Reduces Time Spent with TV and Movies
RESEARCH Short-form video is expanding beyond young viewers and mobile devices, earning a growing place on the big-screen TV according to new research from Hub
Survey: Two-Thirds of Black Consumers Pay More Attention to Culturally Relevant Ads
The majority of those surveyed prefer to buy brands who advertise in content that reflect their culture, Nielsen reports
S&P: Funding for GenAI Applications Nearly Tripled in 2025
GenAI application startups raised more than $95 billion across 143 funding rounds in 2025, according to data from S&P Global Market Intelligence.
NAB: Free Local Broadcasting Powers $1.19 Trillion in U.S. Economic Activity
The new research commissioned by the NAB found that local broadcasting supports 2.46 million jobs nationwide
Study: Broadcast Remains the Most Powerful Platform for Reaching NFL Audiences
While Prime Video recently set a streaming record, broadcast still delivers the largest NFL audiences, TVB reports
Netflix Drives Global Growth in Ad-Supported Streaming
RESEARCH Ad-supported streaming grew across major platforms between Q4 2024 and Q3 2025, despite a drop in usage on Prime Video
