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Nielsen: September Football Produces `Historic Monthly Spike’ in Broadcast Viewership
By George Winslow published
Time spent watching broadcast programming shot up 20% month-over-month, boosting its share of TV viewing past cable

Study: `More Critical Than Ever' for Brands to Focus on Hispanics
By George Winslow published
The non-Hispanic White population “will decline from 55% of the total U.S. population in 2026 to 52% in 2031, a new study from Claritas forecasts

TV Ad Impressions for Football Spiked in Q3
By George Winslow published
Television’s top draw grew became even more important as NFL TV ad impressions grew 12% and college football jumped 16% in Q3 2025 compared to Q3 2024

J.D. Power: Wireless Internet Signups Soar Over Last 6 Months
By George Winslow published
Company’s consumer satisfaction survey found T-Mobile ranked the highest nationally for wireless internet

Study: 45% of U.S. Internet Households Now Watch FAST Services
By George Winslow published
Nearly 9 in 10 (89%) of these homes also subscribe to at least one streaming service, with 59% choosing the cheaper ad-supported option, Parks Associates reported

Report: Counterfeit Devices Can Easily Distort CTV Ad Impressions
By Tom Butts published
CleanTap says fake devices can seamlessly access premium ad Inventory, calls for industry-wide reform

TiVo Video Trends Report: Viewers Watching More Local Content
By Phil Kurz published
RESEARCH Consumer spending on video content grew year-over-year in the second quarter according to report

TVB: Local TV News Remains Valuable To Viewers, Advertisers
By Phil Kurz published
Research Study shows local TV news, consumed on TV or digitally, remains No. 1 when it comes to trustworthiness
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