Research

The launch of tvScientific by Pinterest is the first major outcome of the visual search and discovery platform’s acquisition of tvScientific

Feature gives advertisers and agencies better insights into media campaign outcomes

Nearly 60% of US online adults now report they listen to podcasts

The partnership marks a significant step in Weigel’s move beyond traditional demographics to towards audience-based buying,

It is the first broadcast sales organization to implement MDE, which dramatically speeds up the delivery of audience data in local markets

Parks Associates also reports that 33% of subs said they liked the idea of having their content aggregated into one place

The VAB study of media consumption among key audiences for advertisers found that 56% of adults with full time jobs are watching more TV news

Digital media ad spend will climb to $104.1 billion while traditional media will see $80.4 billion in advertising

The multi-year agreement covers all of its streaming, national and local TV and radio properties

Revenue on track to hit $200 billion by 2030 as streamers shift focus from subscriber growth to price increases and ad-supported tiers, Ampere Analysis reports