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Harris Poll: Half of Americans Plan to Watch at Least One World Cup Match
One in four say they have only recently become more interested in soccer, with millennials, Hispanic Americans, and hybrid workers driving the surge in interest.
TiVo: TV Viewing Hits Post-Pandemic Peak
TRENDS While sports is the overwhelming favorite, viewers are turning more to locally-produced programming, according to the TiVo Video Trends Report
Nielsen: Thunder Rolls as NBA’s Most-Watched Team
Sports Oklahoma City averages 1.8 million viewers per regular-season telecast, with LeBron James reigning as viewership king among players
Comscore’s New AI Intelligence Report Shows Massive Growth for Claude
ChatGPT retains top spot in Q1, but Claude emerges as a fast-rising challenger, and women overindex on mobile AI assistant usage
Study: Record Revenue Expected for FIFA World Cup 2026
The tournament is expected to generate $9 billion in revenue, including record payments for media rights according to S&P Global Market Intelligence
Study: Average Time Between Seasons for Original Streaming Series Doubles
Yet subscribers and viewers are remaining surprisingly loyal
New CIMM Paper Urges Industry to Rethink How Media Is Evaluated
Group launches an industry consultation to support adoption of quality-based media buying
Study: Sports Content Is Fastest-Growing Portion of Top Global SVOD Catalogs
HBO Max is home to the most sports programming among major streamers, according to Gracenote
