Latest about Research
FreeWheel Debuts TV Series-Level Reporting for CTV Buyers
Launch partners include A+E Global Media, Spectrum Reach, Fuse Media, NBCUniversal, Paramount, Warner Bros. Discovery and Xumo
Horowitz: FIFA World Cup Sets New Benchmark for Multicultural, Multiplatform Sports Engagement
The 2026 World Cup made clear that multicultural audiences are a central part of the sports audience and offers lessons for the future according to Horowitz Research
Telemundo, Peacock Attract Record-Breaking Audiences World Cup Coverage
23.9 million watched the Spanish-language coverage of the final game and each stage of the 2026 tournament set viewing records for Spanish-language media
YouTube’s Creative Ecosystem Contributed $60 Billion to U.S. GDP
It also supported more than 540,000 full-time jobs in 2025, YouTube reported
Netflix Viewing Hit Record 97 Billion Hours in First Half of 2026
Non-English titles represent more than a third of all viewing on Netflix, with titles from South Korea, Japan and Spain among the most-watched
Parks: Cable Broadband Sub Losses Slow Down
Even so, major cable providers lost an estimated 280,000 broadband subs in Q1 2026
S&P Analysis: Three Quarters of Americans Watch Live Sports
A new analysis of live sports viewing shows that 53% watch NFL but half of all casual viewers are older than 55
Half of Marketers Increased CTV Budgets, But Only 33% Fully Trust Performance Claims
As CTV ad spend grows, buyers are asking harder questions about performance, accountability, and business impact
