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Watching TV and using remote controller. Hand with remote controller changing channels or opening apps on smart tv
Report: CTV Ad Buyers Face a ‘Dearth of Information’ on Content

By Phil Kurz Published

Streaming A new Wurl report says as lack of programming-specific information is impeding campaign scale and effectiveness

Streaming
High Dynamic Range Imaging, High definition. HDR. Neon icon. Vector illustration.
Parks Study: HDR Is a Pivotal Point of Difference

By Phil Kurz Published

Research High dynamic range is helping content creators, TV manufacturers and streaming services distinguish themselves with picture quality

Research
Watching TV and using remote controller. Hand with remote controller changing channels or opening apps on smart tv
Parks: More Internet Households Are Watching Live Events or Sports Via On-Demand Streaming

By TV Technology Staff Published

RESEARCH 45% of pay-TV subscribers use pay TV to access live video, while 25% of US internet households use FAST services

RESEARCH
MLB
MLB's Regional Broadcast Rights Worth $1.6B Despite RSN Disruption

By Tom Butts Published

SPORTS National TV deals add an extra $2.1B in broadcast rights revenue

SPORTS
remote control streaming services
Report: Increasing Number of Viewers Prefer Highlights Over Full Episodes

By Tom Butts Published

RESEARCH Nearly a third of U.S. viewers surveyed prefer the Readers Digest version

RESEARCH
SANTA CLARA, CALIFORNIA - FEBRUARY 8: Bad Bunny performs in the Apple Music Halftime Show during the NFL Super Bowl 60 football game between the Seattle Seahawks and the New England Patriots, at Levi's Stadium on February 8, 2026 in Santa Clara, California. (Photo by Kevin Sabitus/Getty Images)
EDO: Spanish-Language TV Ads Outperform Spots in English

By Phil Kurz Published

Research Research and analytics firm finds ads in Spanish are 24% more effective than the average English ad

Research
PBS logo
Poll: Alabamans Favor PBS Support, but Many Question Its Political Leanings

By Phil Kurz Published

Public TV Among the issues examined by the survey were perceived partisan views, news fairness

Public TV
LAS VEGAS, NEVADA - SEPTEMBER 27: Caitlin Clark #22 of the Indiana Fever is guarded by Stephanie Talbot #7 of the Las Vegas Aces in the first quarter of Game One of the 2026 WNBA Playoffs first round at Michelob ULTRA Arena on September 27, 2026 in Las Vegas, Nevada.
ESPN Reports Its Most-Watched WNBA Regular Season

By George Winslow Published

Five games averaged more than 2 million viewers across ESPN and ABC and younger demos saw significant growth

Analysis
WASHINGTON, US- MAY 15: (L-R) Mikayla Newton and Katerra Jones, reporters with the Prince George's County during a news broadcast on May 15, 2025 in Largo, MD. CTV, a local Prince George's County new station founded in 1989 is slated to be shutdown due to sufficient budget cuts. (Michael A. McCoy/For The Washington Post via Getty Images)
Study: Only 10% of Young Adults Watched Local TV News Last Week

By George Winslow Published

RESEARCH As mobile and vertical video reshape news consumption, a new survey finds a 54-point generational gap in local news viewing

RESEARCH
remote control streaming services
Standalone Streaming Services Continue to Decline in the U.S.

By George Winslow Published

STREAMING Ten streaming services phased out in Q2 2026 as US streaming video market reorganizes, according to Parks Associates

STREAMING
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