Research

Coalition’s roadmap reflects the industry’s key concerns across measurement, currency, metrics and data

Data from Dell’Oro Group shows that revenue declined by 5% YoY, worse than expected

The Omdia data also showed that the number of SVOD services per home fell for the first time

56% of viewers are streaming one to three hours of programming in one sitting, while 40% are streaming three or more hours at a time, according to Tubi

More than a third of respondents to Hub survey say sports is "much more important than other kinds of content"

A survey of 4,000 Americans reveals the biggest strengths of linear broadcasting

"The traditional TV advertising playbook no longer applies"

Feature second only to having the ability to stream content from an online video service via a pay-TV service

Fragmentation of streaming market is main culprit

New study predicts the global GenAI market to grow by 65% in next two years and be worth $37.5B in the U.S. in 2026