Sling TV Launches Single Day Pass Access
In what may be a first for the pay TV industry, the vMVPD is offering a $4.99 Day Pass along with weekend and week-long subscriptions

ENGLEWOOD, Colo.—Sling TV has announced that it is launching short term subscriptions options for users that include a new $4.99 Day Pass, $9.99 Weekend Pass and $14.99 Week Pass.
The Day Pass, Weekend Pass and Week Pass include live and on-demand access to popular networks on Sling Orange like ESPN, ESPN2, ESPN3, TNT, A&E, TBS, Disney Channel, Comedy Central, History Channel, CNN and more.
The passes are targeted to sports fans but do not include broadcast stations that carry many popular sporting events.
The launches highlight the flexibility that streaming vMVPD like Sling and Google TV have in easily turning on or off subscriptions compared to some traditional pay TV operators that require equipment to be installed.
“This launch is about putting control back in the hands of the fans, whether it’s tuning in for college football, professional sports, award shows, or a spontaneous movie night, all without having to sign a long-term, binding contract,” said Seth Van Sickel, senior vice president, product and operations, Sling TV. “With college football just around the corner, our new Day Pass offering is all consumers need to win on game day, for just $4.99.”
Sling described the passes as follows:
- Day Pass ($4.99): Instant 24-hour access. Perfect for a big game, an awards show, or an impromptu movie night.
- Weekend Pass ($9.99): Access from Friday to Sunday. Ideal for a weekend of games, a movie marathon, or catching up on a show.
- Week Pass ($14.99): 7-day access. Great for a week-long tournament, watching a new series, or keeping the family entertained on break.
Along with the launch of Day Pass, subscribers can also add Sling Extras, add-on channel packages. These add-ons offer a way to customize channel lineup by category. Current Sling Extra packages include, Sports Extra, News Extra, Entertainment Extra, Hollywood Extra, Lifestyle Extra, Heartland Extra and Kids Extra. Users can add Sling Extras to their passes for $1 for Day Pass, $2 for Weekend Pass and $3 for Week Pass.
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George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.