Latest about streaming

PHILADELPHIA, PENNSYLVANIA - NOVEMBER 16: Kelee Ringo #7 of the Philadelphia Eagles tackles Kalif Raymond #11 of the Detroit Lions at Lincoln Financial Field on November 16, 2025 in Philadelphia, United States. (Photo by Mitchell Leff/Getty Images)

NFL’s Popularity Advances TV Seasonal Viewership Growth

By Phil Kurz published

Research Pro football drove a 4.3% increase in broadcast viewing in October

Research
Watching TV and using remote controller. Hand with remote controller changing channels or opening apps on smart tv

Content Discovery Still a Challenge for Streamers: Hub Study

By Phil Kurz published

Research More than half of respondents say recommendations pitch new shows without regard to viewer preferences

Research
Sesame Street characters with Netflix logo

Research: Netflix Boosts Viewing With Familiar Kids Franchises

By George Winslow published

Bet on ‘Sesame Street’ fits in with its successful strategy of streaming popular children’s programming

Streaming
Country music superstars Morgan Wallen and Eric Church (pictured) are among the investors backing the new venture.

Field & Stream, Outdoor America Launch Field & Stream TV

By Phil Kurz published

The move rebrands Outdoor America’s FAST channel under the Field & Stream brand

Streaming
Election

DirecTV Launches New CTV Political Ad Platform

By George Winslow published

The DirecTV Elect platform uses AI to improve the effectiveness of CTV campaigns

Business
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Study: 38% of U.S. Internet Homes Subscribe to a Sports-Specific Streaming Service

By George Winslow published

That is up from just 4% in 2019, according to Parks Associates

Research
The IMDb app logo appears on the screen of a smartphone in Reno, United States, on November 25, 2024. (Photo Illustration by Jaque Silva/NurPhoto via Getty Images)

DoubleVerify Taps Into IMDb for Insights on Streaming Content

By Phil Kurz published

Streaming Ad-verification firm has also added ‘Do Not Air’ automation to eliminate manual list management

Streaming
Pixabay

New Data: Streaming Service Users Are Wasting More Time Looking for Something to Watch

By George Winslow published

U.S. consumers now spend 12 minutes trying to find programming, up from 10.5 minutes in 2023, as many report being `overwhelmed’ by streaming media

Streaming
Pixabay

Survey: Cash-Strapped Consumers Are Cutting Costs to Keep Streaming

By George Winslow published

One in three reports trimming other costs to afford subscriptions to must-have streaming services like Netflix, according to Bango

Streaming
A person relaxes on a comfortable couch choosing a program on a streaming service.

Streaming Subscriptions Reach 91% of U.S. Internet Households

By George Winslow published

Research Traditional pay TV is now in only 41% of these homes, according Parks Associates

Research
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