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Media Production Firms Turn to Avid for Remote Production

Avid
(Image credit: Avid)

BURLINGTON, Mass.—Avid has announced that Black Spot Media Group and Luminosity Entertainment are the latest of a growing roster of media production companies using the Avid | Edit On Demand virtual post production solution in the cloud. 

Avid also announced that numerous media creation teams have used Avid | Edit On Demand to enable seamless collaboration on film and TV projects from anywhere with Avid Media Composer editing software and Avid NEXIS cloud storage. 

Black Spot and Luminosity Entertainment will share their experiences using Edit On Demand in a webinar on December 16, Avid said.

Since the launch of Edit On Demand, Avid has worked closely with production teams in film, television and post to shape a user experience that is virtually indistinguishable from on-premises editing, the company said. 

Production teams can spin up virtualized Media Composer systems with Avid NEXIS cloud storage within a few hours, giving editors and other users access to their tools and workflows from anywhere.

Raúl Alba, Avid’s director of solutions marketing, media and cloud explained that “Avid | Edit On Demand simplifies our customers’ ability to embrace the cloud for remote collaboration. Setting up in just a matter of hours, the solution lets remote editing teams access their workflows and stay on time to deliver projects on stringent deadlines. Black Spot and Luminosity are great examples of innovative production companies that are leading the journey to the cloud, powered by Avid | Edit On Demand with secure editing and storage resources for a truly collaborative remote workforce.”

Learning from the rapid uptake of remote working, Avid has continued to deliver a range of new Edit On Demand features and enhancements for deployment, security, support, monitoring, logging and storage, among others, the company said. 

“With the Avid | Edit On Demand subscription service, we were able to provide our editing teams with virtualized Media Composer systems and Avid NEXIS cloud storage across several time zones,” said John Laskas, creative director/founder at Black Spot Media Group. “Thanks to Edit on Demand, we’re able to collaborate around-the-clock with teams at a scale that we could never have entertained previously, delivering far more content than before and within our clients’ increasingly tight timelines.”

“Avid | Edit On Demand enabled our production team to immediately access and start cutting a project in the cloud. This shortened our delivery time and allowed us to take on more projects,” added Chris Rash, post production supervisor at Luminosity Entertainment. “The Avid | Edit On Demand subscription provided us with a complete post production solution without the significant cost of purchasing the hardware.”

Registration for Avid’s webinar The Benefits of Cloud Editing—A Roundtable Discussion on December 16 at 1 p.m. ET is available here.

Black Spot and Luminosity Entertainment will join Ray Thompson, senior director, partner and industry marketing at Avid, to explore their experiences with Edit On Demand. 

George Winslow

George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.