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Telestream to Showcase Integration of Encoding.com into its Cloud Platform at IBC2022

Telestream
(Image credit: Telestream)

NEVADA CITY, Calif.—With its acquisition of Encoding.com back in May, Telestream will mark the 2022 IBC Show by focusing on the integration of Encoding.com with Teletream’s cloud platform, which the company promises will “revolutionize” cloud media processing workflows for Media & Entertainment businesses of all sizes. 

The combination of the Encoding.com platform with the Telestream Media Framework, the underlying technology stack for nearly all Telestream products including Vantage, brings together the most mature and scalable cloud-based media processing service trusted by many of the world’s largest M&E brands with Telestream’s powerful suite of video tools and nearly twenty-five years of media processing and workflow orchestration experience, the company said. 

“Together as one platform, Encoding.com and Telestream deliver the most complete and unparalleled cloud media processing service in market,” says Jeff Malkin, VP Cloud Revenue at Telestream. “Having processed billions of videos in the cloud, we have a decade of experience building and deploying high-volume workflows on our massively scalable, multi-cloud platform now significantly improved by integrating Telestream’s unique video processing engines already utilized by broadcasters, cable companies and video content providers throughout the world. By combining the best in cloud-based media processing with the same powerful and trusted engines that have been driving on-prem video workflows for years, customers can reap the efficiencies, scale and ease of cloud-based deployments while utilizing the most advanced set of video processing capabilities in market.”   

While Encoding.com offers a robust suite of cloud-based processing capabilities, with the Telestream Media Framework, Encoding.com can now better support a larger variety of broadcast and post-production workflows in the cloud with new capabilities for processing advanced codecs, transcriptions, more caption / subtitle formats and a more robust automated QC service.

“With the combined technology, we can move further upstream in the customer video supply chain to encompass more edit, broadcast and post-production workflows that can now be migrated to the cloud,” says Malkin. 

As the engineering team continually adds new features, customers only need to modify their XML or JSON job payload to take advantage of the latest and greatest enhancements, according to Malkin. “There is no longer a need to manage multiple APIs or hardware or different versions of software,” says Malkin. “Customers integrate the Encoding.com API once into their existing content management platforms and future-proof their video processing pipelines. Running a cloud-native service and combining that with Telestream’s unparalleled IP creates a platform that is truly unique and powerful.”

Telestream and Encoding.com’s combined cloud platform is available now at Encoding.com. Telestream will demo the integration at Stand C.716 at the 2022 IBC Show at the RAI Amsterdam, Sept. 9-13.

Tom has covered the broadcast technology market for the past 25 years, including three years handling member communications for the National Association of Broadcasters followed by a year as editor of Video Technology News and DTV Business executive newsletters for Phillips Publishing. In 1999 he launched digitalbroadcasting.com for internet B2B portal Verticalnet. He is also a charter member of the CTA's Academy of Digital TV Pioneers. Since 2001, he has been editor-in-chief of TV Tech (www.tvtech.com), the leading source of news and information on broadcast and related media technology and is a frequent contributor and moderator to the brand’s Tech Leadership events.