Latest about advertising
BIA Revises U.S. Local Ad Outlook Downward Amid ‘Increased Pressure’
BUSINESS Revised outlook, with and without political advertising, is a 1.5% decrease from the firm’s March 2025 forecast
IAB Tech Lab Releases Live Event Ad Playbook
Developed in collaboration with Amazon, NBCUniversal, FreeWheel, and Index Exchange, the proposed standards aim to improve ad delivery for live streaming events
Spectrum Reach Introduces AI-Powered Insights for Advertisers
New media planning platform gives ad buyers real-time data to optimize multichannel campaigns
Study: Global M&E Industry Revenue to Hit $3.5 Trillion by 2029
AI will help connected TV ad revenues rise to $51 billion in 2029, equal to 45% of traditional broadcast TV advertising, PwC projects
Warner Bros. Discovery Expands Measurement Deal With VideoAmp
The companies also reported that VideoAmp’s patented data clean-room technology has been shown to improve the precision of campaigns on StreamX, WBD’s converged data-driven video project
Study: TV Ads Are Top Influencer of Older Adults Buying Retirement Homes
Research 80% of baby boomers and Gen Xers are reached by TV ads; 94% took some action
Nearly 90% of Advertisers will Use Gen AI to Build Video Ads, According to IAB
RESEARCH Latest report also details what advertisers expect from CTV
Roku, Amazon Team Up to Dominate CTV Ad Market
BUSINESS Integration will give the two companies direct access to 80% of US connected TV households
