advertising
Latest about advertising

Study: TV Ads Are Top Influencer of Older Adults Buying Retirement Homes
By Phil Kurz published
Research 80% of baby boomers and Gen Xers are reached by TV ads; 94% took some action

Nearly 90% of Advertisers will Use Gen AI to Build Video Ads, According to IAB
By Tom Butts published
RESEARCH Latest report also details what advertisers expect from CTV

Roku, Amazon Team Up to Dominate CTV Ad Market
By Tom Butts published
BUSINESS Integration will give the two companies direct access to 80% of US connected TV households

Fox Advertising Upgrades Its Converged Media Platform
By George Winslow published
Improvements include new data integrations with Experian and TransUnion and an expanded working relationship with LiveRamp

The Case for Future-Ready Buyers in FAST Advertising
By Jeff Weston published
OPINION FAST viewers are choosing to watch free, premium content in exchange for ads, creating a more relaxed and receptive viewing environment

Survey: TV Remains Dominant Driver of Americans’ Daily News Conversations
By Phil Kurz published
Research TVB study’s 4,000 respondents identified local broadcasters as their primary news source

AdImpact, Comcast Technology Solutions Partner on Automating Political Ad Workflows
By George Winslow published
Integration of CTS’s AdFusion with AdImpact’s Potomac platform aims to streamline media planning, buying and activation

Warner Bros. Discovery Unveils New Ad Platforms
By George Winslow published
Will launch NEO later this year for all its video inventory and DemoDirect to streamline network buying
The professional video industry's #1 source for news, trends and product and tech information. Sign up below.