advertising

New ad formats create incremental revenue from existing channels without increasing ad load or disrupting current workflows

BUSINESS Pharmaceutical companies increase TV spend following FDA crackdown on deceptive ads

70% of advertisers increased their investment in YouTube over the last year while 65% upped spending on Netflix, DoubleVerify says

AI Contextual Ads and Smart Ad Breaks features offer scene-level contextual signals and AI-driven cue point recommendations

Partners with production company The Good Work Quickly to establish a firm to deliver campaigns for brands, sports rightsholders

Group launches an industry consultation to support adoption of quality-based media buying

Geo‑Graph with Uber’s H3 spatial system helps advertisers use geography to refine campaign performance

The deal will expand the ad giant’s data and AI tools for more precisely targeted campaigns

New industry guidance outlines expectations for local TV and video currency measurement, with companion buyer materials and supporting video interviews