advertising
Latest about advertising
![Comscore](https://cdn.mos.cms.futurecdn.net/NjHQMtthEqQyi2rmbHjy5g-320-75.jpg)
Nexstar Inks Major Comscore Audience Measurement Deal
By George Winslow published
Comscore will provide linear and cross platform measurement for Nexstar’s local TV, Broadcast, network, and digital businesses
![vote](https://cdn.mos.cms.futurecdn.net/gmck363XXZHZoXcFiD4ztd-320-75.jpeg)
pureIntegration’s ContentCheck Uses AI to Automate Political Ad Compliance
By Tom Butts published
Company says new SaaS could replace manual review
![Laurent T / Shutterstock](https://cdn.mos.cms.futurecdn.net/A89qDFQSheec7vTBDNJc4d-320-75.jpg)
Scripps Broadcast Stations Ink Deal to Use Waymark’s Generative AI Ad Tech
By George Winslow published
After a successful trial, all 61 Scripps stations will let clients use the AI technology to create ads
![VAB data on ad fraud](https://cdn.mos.cms.futurecdn.net/8giuCAby4StvCrBDzLgj95-320-75.jpg)
VAB Report Examines $84B Digital Ad Fraud Market
By George Winslow published
VAB estimates that the North American cost of digital ad fraud is roughly equivalent to the total national and local cable TV ad spend in the U.S.
![Money](https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-320-75.jpg)
TransUnion Expands Neustar Integration
By George Winslow published
The improved integration of TransUnion and Neustar marketing capabilities allows TransUnion to deliver more accurate identity and demographic enrichment data
![Black podcaster](https://cdn.mos.cms.futurecdn.net/eBNupeGTPzLzrudkDhtbj9-320-75.jpeg)
As More Black Americans Listen to Podcasts, Demand Grows for Black-Themed Content
By George Winslow published
Black American consumers say podcasts are one of the most effective ways for advertisers to reach them, according to a new Horowitz survey
![Wurl](https://cdn.mos.cms.futurecdn.net/EifooRceV3iTdzdbWKTuYd-320-75.jpeg)
Wurl’s 2024 Predictions: We are “Halfway” Through the Transition from Cable to Streaming
By TVT Staff published
Steamering is in for a “reset” year are among the predictions Wurl’s executives are making for 2024
Get the TV Tech Newsletter
The professional video industry's #1 source for news, trends and product and tech information. Sign up below.