Latest about advertising
MRC Issues Final Digital Advertising Auction Transparency Standards
The standards create a baseline for disclosure and reporting in terms of how an auction scores, sets prices, uses reserves, and changes over time
Xumo Taps The Trade Desk to Expand Direct Access to Premium Streaming Inventory
The direct supply path via OpenPath to Xumo’s premium streaming inventory gives advertisers more working media, less latency and better performance
Report: Performance TV Ties With Social Media in Driving Ad Results
‘2026 State of Performance TV Report’ from tvScientific also finds budgets shifting from YouTube, Meta
IAB: U.S. Ad Spend to Spike by 9.5% in 2026 as AI Powers Marketing Efforts and Linear TV Declines
AI has become the defining force shaping marketing priorities in 2026, with advertisers rapidly embedding the technology across planning, activation, and measurement, IAB reported
Madhavi Tadikonda Joins Scripps as Senior Director, Network Sales
People 25-year media agency vet will spearhead advertising sales for national networks
Index Exchange Launches Gracenote-Powered Show-Level Reporting with Spectrum Reach
The SSP capability delivers program-level insight and brand suitability controls to buyers
Allen Media Group to Deploy Infillion TrueX for Streaming Services
The advanced advertising solution will deliver more effective ad experiences
Hearst Television Ups Mike Kronenfeld to VP, National Sales
People Former Katz Media Group executive joined station group in 2023 as director, national sales
