Latest about advertising
Hearst Television Ups Mike Kronenfeld to VP, National Sales
People Former Katz Media Group executive joined station group in 2023 as director, national sales
Nexstar Brand Studio Launches with `My American Story Campaign’
The creative hub will create cross-platform branded content for local stations, CW and NewsNation
Gracenote Launches New CTV Ad Platform
Gracenote Content Connect allows users to align ad campaigns and programming with rich content metadata
2026 Local TV Ad Forecasts Offer Growth and Uncertainties
Advertising Political spending will spike next year, but stations will struggle to reverse a longstanding shift away from local TV
Prime Video Launches Location-Based Interactive Video Ads
Feature allows advertisers to transform a single TV commercial into variants based on ZIP code or specific state without creating multiple creative assets
IAB Tech Lab Launches New Measures to Combat Device Spoofing
Device Attestation support is now available for Apple and FireTV devices
Spectrum Reach Has Deployed More Than 15,000 AI-Powered Ad Campaigns
Waymark’s AI-power ad creation platform allowed local advertisers can craft affordable, high-quality commercials in minutes for the operator's local ad sales efforts
Study: `More Critical Than Ever' for Brands to Focus on Hispanics
The non-Hispanic White population “will decline from 55% of the total U.S. population in 2026 to 52% in 2031, a new study from Claritas forecasts
