Latest about advertising
FreeWheel Launches AI Agent Infrastructure
New MCP server and intelligence tools automate negotiation, optimization, and execution
CIMM, 4As Study Finds `Confidence Lags Behind Capability’ in Audience Measurement
Industry survey and study highlights a growing demand for standards, transparency and interoperability in media measurement
IAB Unveils Significant Updates to Multi-State Privacy Agreement
Updates strengthen advertiser protections, streamlines compliance, and address enforcement priorities under state privacy laws
TVB: Linear TV Still King
RESEARCH TV, viewed on a television screen, has the highest reach and time spent of all media platforms studied, according to the advertising association
Samba: Essentials, Utilities Tally Most Ad Impressions in 2nd-Half 2025
Research Media intelligence provider’s new ad report also finds billions of mismatched ad spending for the period
Scripps Appoints Oliver Gray VP, Network Sports & Client Partnerships
Gray brings more than 15 years of success in sports sponsorship and national media advertising sales to the post
Spincast Gets U.S. Patent for AI-Powered Shoppable TV
Its patented technologies enables TV transactions without scanning QR codes or intrusive ad overlays
iSpot Introduces Agentic AI Platform iSpot SAGE
It leverages iSpot’s ad data to improve ROI-minded marketing intelligence
