Latest about advertising
S&P: Spinoffs of Linear TV Networks Face ‘Significant Challenges’
‘Irreversible’ decline of linear TV leaves media companies in a ‘no-win situation,’ analysts say
Sinclair Launches New Sales and Content Divisions
Ad-sales unit to be rebranded as AMP Sales & Marketing Solutions; new AMP Media division will focus on non-news content
IAB Survey: Ad Execs Bullish on Ad Growth and AI Usage in 2025
AI continues to catch on, with 42% of buyers using it and another 36% exploring its use for media planning, activation
Survey: More Than Half of Netflix, Disney+, Max Subs Don’t See Advertising
Research New TVB study highlights the importance of broadcast TV for brands
NBCU Kicks Off Road to Network’s 100th Anniversary With New Ad Capabilities, Data
At CES, company unveils new capabilities for engagement and customization along with data showing the power of TV advertising
DirecTV Launches Dedicated Out-of-Home Ad Network
Starcom and Best Buy are the first to use the new DirecTV Remote service
DPG’s VTM GO Streamer Adds Advanced Ad Measurement
Solution gives brands and agencies a better understanding of the impact of CTV channels
Comcast Partners With Major TV Players To Launch Universal Ads
New platform backed by big media players aims to streamline ad sales and attract smaller advertisers who had previously focused on social media
