Latest about advertising
Viamedia Introduces a New Geographic Intelligence Layer
Geo‑Graph with Uber’s H3 spatial system helps advertisers use geography to refine campaign performance
Publicis Groupe to Buy LiveRamp for $2.2 Billion
The deal will expand the ad giant’s data and AI tools for more precisely targeted campaigns
Why CTV Strategy Needs a Reset in an Agent-Driven Ecosystem
OPINION AI is reshaping every corner of digital advertising
CIMM, TVB Release Local TV Currency Measurement Guidelines
New industry guidance outlines expectations for local TV and video currency measurement, with companion buyer materials and supporting video interviews
Dang Ly Joins Operative as Chief Product Officer
People NBCUniversal alum will lead ad-tech software firm’s product strategy
XR Extreme Reach Expands Celebrity Payments To Support Ai Performers In Advertising
The platform addresses the growing use of AI characters in advertising in ways that comply with the SAG-AFTRA Commercials Contract
Mediaproxy To Show AI-Powered Logo, Visual Identifier Auto Detection At 2026 NAB Show
The new feature set is integrated into Mediaproxy LogServer compliance
ENCO to Showcase New aiTrack Capabilities at 2026 NAB Show
NAB SHOW The original aiTrack workflow has evolved into a fully cloud-native, automation-agnostic platform
