advertising
Latest about advertising
![WO](https://cdn.mos.cms.futurecdn.net/8zppME689hw7eLCfJxsk8B-320-75.jpeg)
WideOrbit Introduces ZingX Buy-Side Platform For Local TV Ad Buys
By Phil Kurz published
The platform leverages the company’s WO Marketplace sell-side ad exchange
![Jacksonville Jaguars](https://cdn.mos.cms.futurecdn.net/9ffoAyNgPeWgryrB8S4vEi-320-75.jpg)
NFL Teams Exceed $2B in Sponsorship Revenue
By George Winslow published
Sponsorship grew 14% YoY for the 2022-2023 regular season; it was the first time the NFL teams surpassed $2B in sponsorship revenue according to SponsorUnited
![money](https://cdn.mos.cms.futurecdn.net/xK2Xknmb9SaYCYa92ZpiwY-320-75.jpg)
Ampersand Automates Addressable TV Functionality for Buyers
By George Winslow published
The update significantly improves the speed of TV planning and buying across 70 percent of all addressable U.S. households
![Stock](https://cdn.mos.cms.futurecdn.net/XGJMKUsz6pdXYk2kV9f9mD-320-75.jpg)
Magna Global: Local TV Advertising to See Steep Declines as OTT/AVOD Spikes in 2023
By George Winslow published
The media buying giant is predicting that U.S. local TV ad revenue will drop by 22.9%
![Stock](https://cdn.mos.cms.futurecdn.net/XGJMKUsz6pdXYk2kV9f9mD-320-75.jpg)
Local TV Ad Spend to Drop 18% Next Year as OTT Advertising Jumps
By Phil Kurz last updated
Video OTT advertising is expected to grow 12.8% according to 2023 forecasts from Borrell Associates
![Horowitz](https://cdn.mos.cms.futurecdn.net/nC9e3iaMNBUwQbkQuJppcD-320-75.jpg)
Asian Consumers Less Likely to Feel Brands Are Marketing to Them
By George Winslow published
Only 34% of Asian consumers feel that they are seeing more brands going out of their way to market and advertise to their community, according to Horowitz
![cc](https://cdn.mos.cms.futurecdn.net/T9bTJvyasafUAuBYT9H7ya-320-75.jpg)
How to Increase Ad Exposure Without Annoying Viewers
By Mark Melvin published
Repetitive ads is a classic issue that has plagued our industry for decades
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