Latest about advertising
Research New TVB study highlights the importance of broadcast TV for brands
At CES, company unveils new capabilities for engagement and customization along with data showing the power of TV advertising
Starcom and Best Buy are the first to use the new DirecTV Remote service
Solution gives brands and agencies a better understanding of the impact of CTV channels
New platform backed by big media players aims to streamline ad sales and attract smaller advertisers who had previously focused on social media
Business Merger will create the world’s largest advertising company
World’s largest retailer eyes lucrative connected TV business
Advertising Four segments would cover pay TV while two additional categories would separately measure over-the-air, digital
