Latest about advertising
Local TV Ad Spend to Drop 18% Next Year as OTT Advertising Jumps
By Phil Kurz last updated
Video OTT advertising is expected to grow 12.8% according to 2023 forecasts from Borrell Associates
Asian Consumers Less Likely to Feel Brands Are Marketing to Them
By George Winslow published
Only 34% of Asian consumers feel that they are seeing more brands going out of their way to market and advertise to their community, according to Horowitz
How to Increase Ad Exposure Without Annoying Viewers
By Mark Melvin published
Repetitive ads is a classic issue that has plagued our industry for decades
Marketron Expands Ad Platform To Add Support For Restricted Industries
By Phil Kurz published
The update enables media companies to serve the ad needs of cannabis businesses and others
Magna Predicts 7.5% Drop in 2023 Long Form Video Advertising
By George Winslow published
Gains in streaming and CTV advertising will not compensate for a 22.1% drop in local TV and a 5.8% decline in national linear TV
Scripps, NuTime Media Partner to Attract Sponsors Targeting Black Audiences
By George Winslow published
NuTime Media will work to find sponsors for the expansive Black audience that watch such Scripps networks as Bounce and ION
Media & Entertainment Firms Are Top Ad Spenders in NFL Pre-Season
By George Winslow published
Auto, finance and tech companies were the next biggest spenders in ads during 2022 NFL pre-season games according to MediaRadar
Get the TV Tech Newsletter
The professional video industry's #1 source for news, trends and product and tech information. Sign up below.