Latest about advertising
The Geology of Viewing: Why TV Advertisers Need a Multilayered Approach
OPINION Brands looking to reach consumers at scale today need to lean on the right mix of boulders, rocks and sand
IAB Names John Halley New IAB Board Chair
The president of Paramount Advertising will be new Chair for 2024; Shenan Reed at General Motors will serve as vice chair
Nexstar Inks Major Comscore Audience Measurement Deal
Comscore will provide linear and cross platform measurement for Nexstar’s local TV, Broadcast, network, and digital businesses
pureIntegration’s ContentCheck Uses AI to Automate Political Ad Compliance
Company says new SaaS could replace manual review
Scripps Broadcast Stations Ink Deal to Use Waymark’s Generative AI Ad Tech
After a successful trial, all 61 Scripps stations will let clients use the AI technology to create ads
IAS Announces Quality Attention Measurement Product
The company is billing it as the first attention product to unify media quality and eye tracking
VAB Report Examines $84B Digital Ad Fraud Market
VAB estimates that the North American cost of digital ad fraud is roughly equivalent to the total national and local cable TV ad spend in the U.S.
TransUnion Expands Neustar Integration
The improved integration of TransUnion and Neustar marketing capabilities allows TransUnion to deliver more accurate identity and demographic enrichment data
