advertising

New Zealand broadcaster uses service to more securely analyze viewer data

New analysis by Illumin found that Pepsi’s `Global Message of Unity’ ad was the most controversial and that Vermont residents were most likely to complain to the FCC about ads

Millennials will be the biggest holiday spenders, exceeding any other age group by $600, according to a Samba TV, Harris X study

The tool gives agencies and brands a chance to make rapid changes to ad buys and creative if needed

The new solution enhances CTV planning

DatafuelX’s M3 platform will help AMG provide advertisers with data-driven linear media plans across its networks, starting with The Weather Channel

The acquisition of Kantar’s North American Advertising Intelligence unit, Vivvix, positions MediaRadar as a major provider of advertising data and insights

Younger viewers find ads on live TV and streamed TV less effective than older viewers according to a new Horowitz survey

Data from the Parks Associates study will be presented at the annual Future of Video event November 14-16

86% of advertisers plan to spend the same or more during the 2023 Holiday season; only 12% are cutting budgets, according to major new survey