advertising

Younger viewers find ads on live TV and streamed TV less effective than older viewers according to a new Horowitz survey

Data from the Parks Associates study will be presented at the annual Future of Video event November 14-16

86% of advertisers plan to spend the same or more during the 2023 Holiday season; only 12% are cutting budgets, according to major new survey

Political ads and increased spending for auto and legal services will drive an 11% increase over 2023

Patrick Paolini to lead streamlined group combining local, national and digital sales efforts

Says current methods “inadequately” measure its audiences and their impact

Accepting cannabis or marijuana ads involves significant risk for broadcasters

The long-term partnership will offer cutting edge campaign measurement and attribution solutions to DirecTV Advertising customers

Upgrade offers broadcast stations tools for accelerating efficiencies, reducing costs, and maximizing revenue for broadcast stations

Global revenue will grow by more than 50% from $56B in 2023 according to Ampere Analysis