advertising

New MCP server and intelligence tools automate negotiation, optimization, and execution

Industry survey and study highlights a growing demand for standards, transparency and interoperability in media measurement

Updates strengthen advertiser protections, streamlines compliance, and address enforcement priorities under state privacy laws

RESEARCH TV, viewed on a television screen, has the highest reach and time spent of all media platforms studied, according to the advertising association

Research Media intelligence provider’s new ad report also finds billions of mismatched ad spending for the period

Gray brings more than 15 years of success in sports sponsorship and national media advertising sales to the post

Its patented technologies enables TV transactions without scanning QR codes or intrusive ad overlays

It leverages iSpot’s ad data to improve ROI-minded marketing intelligence

The multiplatform media initiative celebrates Americans and their communities

In Q4 2025, streaming comprised the majority of ad supported TV (45.6%), followed by broadcast (29.6%) and cable (24.8%), Nielsen said