Latest about advertising

Vizio TV with streaming content

EDO, Vizio Ink New Multiyear Smart-TV Data Licensing Pact

By George Winslow published

Deal provides EDO with Inscape data from 24 million-plus opted-in smart TVs

Business
Viamedia logo key art

Viamedia To Handle Ad Sales for 4 More Service Providers

By George Winslow published

Will take on selling duties for SVEC, MTCO, Cunningham Telephone & Cable and Hart Telephone

Bitmovin

Bitmovin Unveils AI Contextual Advertising

By Phil Kurz published

Solution optimizes ad placement based on content and viewer engagement

political advertising

Political Ad Spending To Top $12 Billion in 2024

By Tom Butts published

Myers Report estimates campaigns’ marketing investments to top $18.2 billion for entire election season

Business
Samba TV

Samba TV, IRIS.TV Collaborate To Enable Contextual Advertising

By Phil Kurz published

Partnership leverages Samba TV’s AI video catalog analysis and IRIS.TV’s universal content indexer

Business
CIMM

CIMM Launches Initiative to Assess Potential for an Open, Universal Watermarking Standard

By George Winslow published

Backed by XR Extreme Reach and VEIL Global Technologies, the new study will try to assess the benefits of universal watermarking and explore viable options for accelerating its deployment

Money

Spectrum Reach Becomes a Local Reseller for Amazon Ads

By George Winslow published

The partnership will give small local business advertisers access to broader inventory and greater scale, allowing them to reach virtually every household in a region

Commscope

Mediacom Communications Deploys CommScope Ad Insertion Solution for IP Video

By George Winslow published

CommScope Manifest Delivery Controller helps Mediacom migrate to IP Video

Products
Money

Olympics Boosts Total July Ad Spend

By George Winslow published

The total U.S. ad market grew by 14%, YoY in July 2024 with five days of the Olympics accounting for 43% of the month’s growth; national TV grew by 10%

Business
Simon Cassels

Charter Names Simon Cassels SVP, Chief Creative Officer

By George Winslow published

Cassels’ award-winning accomplishments include Apple’s “Shot on iPhone” campaign

People
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