Latest about advertising
Spectrum Reach Has Deployed More Than 15,000 AI-Powered Ad Campaigns
Waymark’s AI-power ad creation platform allowed local advertisers can craft affordable, high-quality commercials in minutes for the operator's local ad sales efforts
Study: `More Critical Than Ever' for Brands to Focus on Hispanics
The non-Hispanic White population “will decline from 55% of the total U.S. population in 2026 to 52% in 2031, a new study from Claritas forecasts
iSpot: Q3 National Linear TV Ad Revenue Increases to $8.77 Billion
During a period of economic uncertainty, linear TV networks increased the total ad minutes in their schedules while national linear TV ad impressions fell
Chris Le May, Henry Rivero Join Synamedia Iris Ad-Tech Team
People Both have extensive experience in advanced advertising and innovation
Streamers, Media Companies Launch Automotive Streaming Council
The new group, which is backed by NBCU, Roku, Netflix, Tubi, Spotify, Experian and others, will work to establish best practices in CTV and digital audio advertising for automotive advertisers
Local TV Has Lost More than Half of Its Media Spending Market Share Since 2017
Local TV accounted for only 6% of total media spending through June 2025, down from 13% in 2017, according to Guideline
BIA Revises U.S. Local Ad Outlook Downward Amid ‘Increased Pressure’
BUSINESS Revised outlook, with and without political advertising, is a 1.5% decrease from the firm’s March 2025 forecast
IAB Tech Lab Releases Live Event Ad Playbook
Developed in collaboration with Amazon, NBCUniversal, FreeWheel, and Index Exchange, the proposed standards aim to improve ad delivery for live streaming events
