Latest about advertising
Comcast Partners With Major TV Players To Launch Universal Ads
New platform backed by big media players aims to streamline ad sales and attract smaller advertisers who had previously focused on social media
Omnicom To Acquire Interpublic Group in $13 Billion Deal
Business Merger will create the world’s largest advertising company
Walmart Completes Acquisition of Vizio
World’s largest retailer eyes lucrative connected TV business
Advertising Research Foundation Proposes Updating TV Categories
Advertising Four segments would cover pay TV while two additional categories would separately measure over-the-air, digital
The Trade Desk Jumps Into Streaming TV With Ventura OS
Streaming Disney, Paramount and Tubi indicate interest in the ad tech giant's new operating system
EDO, Vizio Ink New Multiyear Smart-TV Data Licensing Pact
Deal provides EDO with Inscape data from 24 million-plus opted-in smart TVs
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