Latest about advertising
IAB: U.S. Ad Spend to Spike by 9.5% in 2026 as AI Powers Marketing Efforts and Linear TV Declines
AI has become the defining force shaping marketing priorities in 2026, with advertisers rapidly embedding the technology across planning, activation, and measurement, IAB reported
Madhavi Tadikonda Joins Scripps as Senior Director, Network Sales
People 25-year media agency vet will spearhead advertising sales for national networks
Index Exchange Launches Gracenote-Powered Show-Level Reporting with Spectrum Reach
The SSP capability delivers program-level insight and brand suitability controls to buyers
Allen Media Group to Deploy Infillion TrueX for Streaming Services
The advanced advertising solution will deliver more effective ad experiences
Hearst Television Ups Mike Kronenfeld to VP, National Sales
People Former Katz Media Group executive joined station group in 2023 as director, national sales
Nexstar Brand Studio Launches with `My American Story Campaign’
The creative hub will create cross-platform branded content for local stations, CW and NewsNation
Gracenote Launches New CTV Ad Platform
Gracenote Content Connect allows users to align ad campaigns and programming with rich content metadata
2026 Local TV Ad Forecasts Offer Growth and Uncertainties
Advertising Political spending will spike next year, but stations will struggle to reverse a longstanding shift away from local TV
