advertising

People NBCUniversal alum will lead ad-tech software firm’s product strategy

The platform addresses the growing use of AI characters in advertising in ways that comply with the SAG-AFTRA Commercials Contract

The new feature set is integrated into Mediaproxy LogServer compliance

NAB SHOW The original aiTrack workflow has evolved into a fully cloud-native, automation-agnostic platform

The new role encompasses digital-ad product development, platform integration, and oversight of the company’s digital ad-tech stack

New MCP server and intelligence tools automate negotiation, optimization, and execution

Industry survey and study highlights a growing demand for standards, transparency and interoperability in media measurement

Updates strengthen advertiser protections, streamlines compliance, and address enforcement priorities under state privacy laws

RESEARCH TV, viewed on a television screen, has the highest reach and time spent of all media platforms studied, according to the advertising association

Research Media intelligence provider’s new ad report also finds billions of mismatched ad spending for the period