Latest about advertising
Spectrum Reach Launches New Tool To Boost Effectiveness of Ad Campaigns
Spectrum’s Audience Reach Optimizer provides advertisers with comprehensive, data-driven insights
Study: Women’s Sports Are a Big Win for Advertisers
As TV viewing spiked by 131% YoY, EDO reports that the impact of ads in women’s sports increased by 56%
BIA: Digital to Push Local Ad Revenue Up 6.1% in 2025
“Local advertising is showing resilience, despite the ongoing changes in the economic landscape"
S&P: Spinoffs of Linear TV Networks Face ‘Significant Challenges’
‘Irreversible’ decline of linear TV leaves media companies in a ‘no-win situation,’ analysts say
Sinclair Launches New Sales and Content Divisions
Ad-sales unit to be rebranded as AMP Sales & Marketing Solutions; new AMP Media division will focus on non-news content
IAB Survey: Ad Execs Bullish on Ad Growth and AI Usage in 2025
AI continues to catch on, with 42% of buyers using it and another 36% exploring its use for media planning, activation
Survey: More Than Half of Netflix, Disney+, Max Subs Don’t See Advertising
Research New TVB study highlights the importance of broadcast TV for brands
NBCU Kicks Off Road to Network’s 100th Anniversary With New Ad Capabilities, Data
At CES, company unveils new capabilities for engagement and customization along with data showing the power of TV advertising
