Latest about advertising
XR Extreme Reach Expands Celebrity Payments To Support Ai Performers In Advertising
The platform addresses the growing use of AI characters in advertising in ways that comply with the SAG-AFTRA Commercials Contract
Mediaproxy To Show AI-Powered Logo, Visual Identifier Auto Detection At 2026 NAB Show
The new feature set is integrated into Mediaproxy LogServer compliance
ENCO to Showcase New aiTrack Capabilities at 2026 NAB Show
NAB SHOW The original aiTrack workflow has evolved into a fully cloud-native, automation-agnostic platform
Christopher Martinez Promoted to VP, Advanced Advertising, at Hearst Television
The new role encompasses digital-ad product development, platform integration, and oversight of the company’s digital ad-tech stack
FreeWheel Launches AI Agent Infrastructure
New MCP server and intelligence tools automate negotiation, optimization, and execution
CIMM, 4As Study Finds `Confidence Lags Behind Capability’ in Audience Measurement
Industry survey and study highlights a growing demand for standards, transparency and interoperability in media measurement
IAB Unveils Significant Updates to Multi-State Privacy Agreement
Updates strengthen advertiser protections, streamlines compliance, and address enforcement priorities under state privacy laws
TVB: Linear TV Still King
RESEARCH TV, viewed on a television screen, has the highest reach and time spent of all media platforms studied, according to the advertising association
