advertising

Advertising Four segments would cover pay TV while two additional categories would separately measure over-the-air, digital

Streaming Disney, Paramount and Tubi indicate interest in the ad tech giant's new operating system

Deal provides EDO with Inscape data from 24 million-plus opted-in smart TVs

Will take on selling duties for SVEC, MTCO, Cunningham Telephone & Cable and Hart Telephone

Solution optimizes ad placement based on content and viewer engagement

Myers Report estimates campaigns’ marketing investments to top $18.2 billion for entire election season

Partnership leverages Samba TV’s AI video catalog analysis and IRIS.TV’s universal content indexer

Backed by XR Extreme Reach and VEIL Global Technologies, the new study will try to assess the benefits of universal watermarking and explore viable options for accelerating its deployment

The partnership will give small local business advertisers access to broader inventory and greater scale, allowing them to reach virtually every household in a region

CommScope Manifest Delivery Controller helps Mediacom migrate to IP Video