Latest about advertising
Roku, Amazon Team Up to Dominate CTV Ad Market
BUSINESS Integration will give the two companies direct access to 80% of US connected TV households
Fox Advertising Upgrades Its Converged Media Platform
Improvements include new data integrations with Experian and TransUnion and an expanded working relationship with LiveRamp
The Case for Future-Ready Buyers in FAST Advertising
OPINION FAST viewers are choosing to watch free, premium content in exchange for ads, creating a more relaxed and receptive viewing environment
Survey: TV Remains Dominant Driver of Americans’ Daily News Conversations
Research TVB study’s 4,000 respondents identified local broadcasters as their primary news source
AdImpact, Comcast Technology Solutions Partner on Automating Political Ad Workflows
Integration of CTS’s AdFusion with AdImpact’s Potomac platform aims to streamline media planning, buying and activation
Warner Bros. Discovery Unveils New Ad Platforms
Will launch NEO later this year for all its video inventory and DemoDirect to streamline network buying
Future Today Launches CTV Marketplace
Streaming Platform delivers more than 1.5 billion addressable impressions
Viamedia Acquires Digital Ad Company LocalFactor
LocalFactor founder & CEO Evan Rutchik named Viamedia president & chief strategy officer
