Latest about advertising
Warner Bros. Discovery Unveils New Ad Platforms
Will launch NEO later this year for all its video inventory and DemoDirect to streamline network buying
Future Today Launches CTV Marketplace
Streaming Platform delivers more than 1.5 billion addressable impressions
Viamedia Acquires Digital Ad Company LocalFactor
LocalFactor founder & CEO Evan Rutchik named Viamedia president & chief strategy officer
Spectrum Reach Launches New Tool To Boost Effectiveness of Ad Campaigns
Spectrum’s Audience Reach Optimizer provides advertisers with comprehensive, data-driven insights
Study: Women’s Sports Are a Big Win for Advertisers
As TV viewing spiked by 131% YoY, EDO reports that the impact of ads in women’s sports increased by 56%
BIA: Digital to Push Local Ad Revenue Up 6.1% in 2025
“Local advertising is showing resilience, despite the ongoing changes in the economic landscape"
S&P: Spinoffs of Linear TV Networks Face ‘Significant Challenges’
‘Irreversible’ decline of linear TV leaves media companies in a ‘no-win situation,’ analysts say
Sinclair Launches New Sales and Content Divisions
Ad-sales unit to be rebranded as AMP Sales & Marketing Solutions; new AMP Media division will focus on non-news content
