Latest about advertising
Developed in collaboration with Amazon, NBCUniversal, FreeWheel, and Index Exchange, the proposed standards aim to improve ad delivery for live streaming events
New media planning platform gives ad buyers real-time data to optimize multichannel campaigns
AI will help connected TV ad revenues rise to $51 billion in 2029, equal to 45% of traditional broadcast TV advertising, PwC projects
The companies also reported that VideoAmp’s patented data clean-room technology has been shown to improve the precision of campaigns on StreamX, WBD’s converged data-driven video project
Research 80% of baby boomers and Gen Xers are reached by TV ads; 94% took some action
RESEARCH Latest report also details what advertisers expect from CTV
BUSINESS Integration will give the two companies direct access to 80% of US connected TV households
Improvements include new data integrations with Experian and TransUnion and an expanded working relationship with LiveRamp
