Latest about advertising
Comscore Introduces Dedicated Programmatic Targeting Division
By George Winslow published
The new division Proximic By Comscore will provide multiple solutions to enhance the overall value of programmatic campaigns
Publica to Join Amazon Publisher Services Streaming TV Ad Server Certification Program
By George Winslow published
The upcoming certification will help Publica maximize the value of header bidding for streaming TV publishers and advertisers
Joint Industry Committee Unveils Criteria for Cross-Platform Measurement
By George Winslow published
In an important development for better measurement, major media buyers and programmers in the JIC have released U.S. requirements for assessing cross-platform measurement solutions
Spectrum Reach, Waymark Launch AI-Generated Video Ad Creation Platform
By George Winslow published
The artificial intelligence generated platform can produce high-quality TV commercials with voice-over capabilities in minutes
Viamedia Expands Sales Partnerships
By George Winslow published
Viamedia expanded its advertising sales representation with 11 new service providers in 2022
Media & Entertainment Ads Dominated Super Bowl Airtime
By George Winslow published
There were 20 minutes of ads for TV shows, games, and other entertainment properties during the big game, the most of any category according to MediaRadar
Scripps Sports Hires Tony Lamerato as VP, Sports Revenue and Sponsorships
By George Winslow published
Lamerato will lead the Scripps Sports revenue and sponsorship efforts
TVB: Netflix with Ads Has Extremely Limited Reach
By George Winslow published
“Netflix ad-supported users pale in comparison to local linear TV viewing audiences,” according to a TVB research report
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