Latest about advertising
iSpot Introduces Agentic AI Platform iSpot SAGE
It leverages iSpot’s ad data to improve ROI-minded marketing intelligence
Balance of Nature Signs On as Presenting Sponsor To Sinclair’s Amazing America 250
The multiplatform media initiative celebrates Americans and their communities
Football, Younger Viewers Boost Ad-Supported TV Viewing in Q4 to Highest Level in 2025
In Q4 2025, streaming comprised the majority of ad supported TV (45.6%), followed by broadcast (29.6%) and cable (24.8%), Nielsen said
MRC Issues Final Digital Advertising Auction Transparency Standards
The standards create a baseline for disclosure and reporting in terms of how an auction scores, sets prices, uses reserves, and changes over time
Xumo Taps The Trade Desk to Expand Direct Access to Premium Streaming Inventory
The direct supply path via OpenPath to Xumo’s premium streaming inventory gives advertisers more working media, less latency and better performance
Report: Performance TV Ties With Social Media in Driving Ad Results
‘2026 State of Performance TV Report’ from tvScientific also finds budgets shifting from YouTube, Meta
IAB: U.S. Ad Spend to Spike by 9.5% in 2026 as AI Powers Marketing Efforts and Linear TV Declines
AI has become the defining force shaping marketing priorities in 2026, with advertisers rapidly embedding the technology across planning, activation, and measurement, IAB reported
Madhavi Tadikonda Joins Scripps as Senior Director, Network Sales
People 25-year media agency vet will spearhead advertising sales for national networks
