Latest about advertising
TV Pharma Ads Are Getting Longer, VAB Says
BUSINESS Pharmaceutical companies increase TV spend following FDA crackdown on deceptive ads
Study: YouTube Leads Global Streaming Ad Growth
70% of advertisers increased their investment in YouTube over the last year while 65% upped spending on Netflix, DoubleVerify says
Brightcove Adds New Features to Its AI Suite for Video Advertising
AI Contextual Ads and Smart Ad Breaks features offer scene-level contextual signals and AI-driven cue point recommendations
Gravity Media Expands Into Creative Services With New Agency
Partners with production company The Good Work Quickly to establish a firm to deliver campaigns for brands, sports rightsholders
New CIMM Paper Urges Industry to Rethink How Media Is Evaluated
Group launches an industry consultation to support adoption of quality-based media buying
Viamedia Introduces a New Geographic Intelligence Layer
Geo‑Graph with Uber’s H3 spatial system helps advertisers use geography to refine campaign performance
Publicis Groupe to Buy LiveRamp for $2.2 Billion
The deal will expand the ad giant’s data and AI tools for more precisely targeted campaigns
Why CTV Strategy Needs a Reset in an Agent-Driven Ecosystem
OPINION AI is reshaping every corner of digital advertising
