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Study: Global M&E Industry Revenue to Hit $3.5 Trillion by 2029
By George Winslow published
AI will help connected TV ad revenues rise to $51 billion in 2029, equal to 45% of traditional broadcast TV advertising, PwC projects

Warner Bros. Discovery Expands Measurement Deal With VideoAmp
By George Winslow published
The companies also reported that VideoAmp’s patented data clean-room technology has been shown to improve the precision of campaigns on StreamX, WBD’s converged data-driven video project

Study: TV Ads Are Top Influencer of Older Adults Buying Retirement Homes
By Phil Kurz published
Research 80% of baby boomers and Gen Xers are reached by TV ads; 94% took some action

Nearly 90% of Advertisers will Use Gen AI to Build Video Ads, According to IAB
By Tom Butts published
RESEARCH Latest report also details what advertisers expect from CTV

Roku, Amazon Team Up to Dominate CTV Ad Market
By Tom Butts published
BUSINESS Integration will give the two companies direct access to 80% of US connected TV households

Fox Advertising Upgrades Its Converged Media Platform
By George Winslow published
Improvements include new data integrations with Experian and TransUnion and an expanded working relationship with LiveRamp

The Case for Future-Ready Buyers in FAST Advertising
By Jeff Weston published
OPINION FAST viewers are choosing to watch free, premium content in exchange for ads, creating a more relaxed and receptive viewing environment

Survey: TV Remains Dominant Driver of Americans’ Daily News Conversations
By Phil Kurz published
Research TVB study’s 4,000 respondents identified local broadcasters as their primary news source
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