Measures performance of ad campaigns and provides insight.
Sean Doherty discusses how Wurl makes a market for connected TV channels, content producers and advertisers.
Report covering last year of TV advertising notes despite some shifts, TV remains key ad platform.
Despite these notions, TV far outperforms social media and digital when it comes to viewing time, reach, viewability and trust.
Finding ways to run innovative ad campaigns without interfering with the user experience.
Speakers at DOJ workshop last week laid out how narrow view of broadcast marketplace is hurting local broadcasters.
As consumers continue to demand nearly unlimited choice at low prices, the only thing that will keep CTV viable is advertising.
Belgian broadcaster Medialaan has deepened engagement and grown long-form viewing.
Platform allows viewers to interact with and purchase items showcased on TV, in real time.
Local broadcasters reap biggest windfall, digital experiences biggest increase.
Strategy Analytics report estimates global TV ad spend to be more than $210B in five years.
Blackmagic Design announced today that DaVinci Resolve Studio was used on Ford’s latest 2018 F-150 campaign, produced by Big Block and agency GTB, with colorist Brandon Chavez and Director Paul Trillo.
Inventory from AMC Network properties will be available through WO Programmatic TV