Latest about advertising
TVB: Linear TV Still King
RESEARCH TV, viewed on a television screen, has the highest reach and time spent of all media platforms studied, according to the advertising association
Samba: Essentials, Utilities Tally Most Ad Impressions in 2nd-Half 2025
Research Media intelligence provider’s new ad report also finds billions of mismatched ad spending for the period
Scripps Appoints Oliver Gray VP, Network Sports & Client Partnerships
Gray brings more than 15 years of success in sports sponsorship and national media advertising sales to the post
Spincast Gets U.S. Patent for AI-Powered Shoppable TV
Its patented technologies enables TV transactions without scanning QR codes or intrusive ad overlays
iSpot Introduces Agentic AI Platform iSpot SAGE
It leverages iSpot’s ad data to improve ROI-minded marketing intelligence
Balance of Nature Signs On as Presenting Sponsor To Sinclair’s Amazing America 250
The multiplatform media initiative celebrates Americans and their communities
Football, Younger Viewers Boost Ad-Supported TV Viewing in Q4 to Highest Level in 2025
In Q4 2025, streaming comprised the majority of ad supported TV (45.6%), followed by broadcast (29.6%) and cable (24.8%), Nielsen said
MRC Issues Final Digital Advertising Auction Transparency Standards
The standards create a baseline for disclosure and reporting in terms of how an auction scores, sets prices, uses reserves, and changes over time
