Latest about advertising
Chris Le May, Henry Rivero Join Synamedia Iris Ad-Tech Team
People Both have extensive experience in advanced advertising and innovation
Streamers, Media Companies Launch Automotive Streaming Council
The new group, which is backed by NBCU, Roku, Netflix, Tubi, Spotify, Experian and others, will work to establish best practices in CTV and digital audio advertising for automotive advertisers
Local TV Has Lost More than Half of Its Media Spending Market Share Since 2017
Local TV accounted for only 6% of total media spending through June 2025, down from 13% in 2017, according to Guideline
BIA Revises U.S. Local Ad Outlook Downward Amid ‘Increased Pressure’
BUSINESS Revised outlook, with and without political advertising, is a 1.5% decrease from the firm’s March 2025 forecast
IAB Tech Lab Releases Live Event Ad Playbook
Developed in collaboration with Amazon, NBCUniversal, FreeWheel, and Index Exchange, the proposed standards aim to improve ad delivery for live streaming events
Study: Global M&E Industry Revenue to Hit $3.5 Trillion by 2029
AI will help connected TV ad revenues rise to $51 billion in 2029, equal to 45% of traditional broadcast TV advertising, PwC projects
Warner Bros. Discovery Expands Measurement Deal With VideoAmp
The companies also reported that VideoAmp’s patented data clean-room technology has been shown to improve the precision of campaigns on StreamX, WBD’s converged data-driven video project
