advertising

Advertising platform revenue climbed 54% year over year in the second quarter

Ad Technology From localism to addressable ads and dynamic ad insertion, the world of televised spots is evolving faster than ever

Research Research and analytics firm finds ads in Spanish are 24% more effective than the average English ad

Synamedia Iris ad regionalization technology replaces international ad spots with locally sold advertising for Slovenian audiences

RESEARCH New findings from Comcast Advertising find they drive more website visits.

Connected agentic ecosystem is designed to boost revenue growth for media companies

Ads in breaking local TV news coverage make all viewers, including younger ones, more likely to purchase a product, according to the survey

While linear TV spending declined, the league saw 39% year-over-year growth during the NBA Finals, according to Guideline

Advertising AAMP 2.3 release brings enterprise-grade infrastructure and other features to help speed the use of agentic advertising