Latest about advertising
VAB: Ads in Local News Boost Sales and Brand Perception
Ads in breaking local TV news coverage make all viewers, including younger ones, more likely to purchase a product, according to the survey
Study: NBA Ad Revenue Hit $2.1 Billion Last Season
While linear TV spending declined, the league saw 39% year-over-year growth during the NBA Finals, according to Guideline
IAB Tech Lab Upgrades Open Framework for Agentic Advertising
Advertising AAMP 2.3 release brings enterprise-grade infrastructure and other features to help speed the use of agentic advertising
How Second-Half Goals Drove Advertising Peak at the World Cup
Insights Yospace data on France-Morocco match finds viewers pay attention when the ending is in doubt
Spectrum Reach Expands Operations in N.Y.
Charter's ad sales business will provide many of the products and services of New York Interconnect which will cease operations on September 28, 2026
Half of Marketers Increased CTV Budgets, But Only 33% Fully Trust Performance Claims
As CTV ad spend grows, buyers are asking harder questions about performance, accountability, and business impact
IAB Releases ‘Redefining Media Types’ Standard for Public Comment
New framework is important because it establishes shared definitions for digital video formats
Viant Launches Enhanced Publisher Solutions for CTV, Programmatic
More than 20 partners, including LG Ads, TCL, Scripps, A+E Networks, Xumo, Allen Media Group, Haystack and Vevo, participated in the launch
