Latest about advertising
Half of Marketers Increased CTV Budgets, But Only 33% Fully Trust Performance Claims
As CTV ad spend grows, buyers are asking harder questions about performance, accountability, and business impact
IAB Releases ‘Redefining Media Types’ Standard for Public Comment
New framework is important because it establishes shared definitions for digital video formats
Viant Launches Enhanced Publisher Solutions for CTV, Programmatic
More than 20 partners, including LG Ads, TCL, Scripps, A+E Networks, Xumo, Allen Media Group, Haystack and Vevo, participated in the launch
Comcast Advertising Adds Purchasing Data From Affinity Solutions
The use of credit and debit card transaction data to Comcast's Outcomes+ platform will help advertisers find new prospects and prove campaign effectiveness
Frequency Launches In-Scene Advertising
New ad formats create incremental revenue from existing channels without increasing ad load or disrupting current workflows
TV Pharma Ads Are Getting Longer, VAB Says
BUSINESS Pharmaceutical companies increase TV spend following FDA crackdown on deceptive ads
Study: YouTube Leads Global Streaming Ad Growth
70% of advertisers increased their investment in YouTube over the last year while 65% upped spending on Netflix, DoubleVerify says
Brightcove Adds New Features to Its AI Suite for Video Advertising
AI Contextual Ads and Smart Ad Breaks features offer scene-level contextual signals and AI-driven cue point recommendations
