Latest about advertising
Warner Bros. Discovery Expands Measurement Deal With VideoAmp
The companies also reported that VideoAmp’s patented data clean-room technology has been shown to improve the precision of campaigns on StreamX, WBD’s converged data-driven video project
Study: TV Ads Are Top Influencer of Older Adults Buying Retirement Homes
Research 80% of baby boomers and Gen Xers are reached by TV ads; 94% took some action
Nearly 90% of Advertisers will Use Gen AI to Build Video Ads, According to IAB
RESEARCH Latest report also details what advertisers expect from CTV
Roku, Amazon Team Up to Dominate CTV Ad Market
BUSINESS Integration will give the two companies direct access to 80% of US connected TV households
Fox Advertising Upgrades Its Converged Media Platform
Improvements include new data integrations with Experian and TransUnion and an expanded working relationship with LiveRamp
The Case for Future-Ready Buyers in FAST Advertising
OPINION FAST viewers are choosing to watch free, premium content in exchange for ads, creating a more relaxed and receptive viewing environment
Survey: TV Remains Dominant Driver of Americans’ Daily News Conversations
Research TVB study’s 4,000 respondents identified local broadcasters as their primary news source
AdImpact, Comcast Technology Solutions Partner on Automating Political Ad Workflows
Integration of CTS’s AdFusion with AdImpact’s Potomac platform aims to streamline media planning, buying and activation
