Latest about advertising
Viamedia Acquires Digital Ad Company LocalFactor
LocalFactor founder & CEO Evan Rutchik named Viamedia president & chief strategy officer
Spectrum Reach Launches New Tool To Boost Effectiveness of Ad Campaigns
Spectrum’s Audience Reach Optimizer provides advertisers with comprehensive, data-driven insights
Study: Women’s Sports Are a Big Win for Advertisers
As TV viewing spiked by 131% YoY, EDO reports that the impact of ads in women’s sports increased by 56%
BIA: Digital to Push Local Ad Revenue Up 6.1% in 2025
“Local advertising is showing resilience, despite the ongoing changes in the economic landscape"
S&P: Spinoffs of Linear TV Networks Face ‘Significant Challenges’
‘Irreversible’ decline of linear TV leaves media companies in a ‘no-win situation,’ analysts say
Sinclair Launches New Sales and Content Divisions
Ad-sales unit to be rebranded as AMP Sales & Marketing Solutions; new AMP Media division will focus on non-news content
IAB Survey: Ad Execs Bullish on Ad Growth and AI Usage in 2025
AI continues to catch on, with 42% of buyers using it and another 36% exploring its use for media planning, activation
Survey: More Than Half of Netflix, Disney+, Max Subs Don’t See Advertising
Research New TVB study highlights the importance of broadcast TV for brands
