advertising

Advertising Political spending will spike next year, but stations will struggle to reverse a longstanding shift away from local TV

Feature allows advertisers to transform a single TV commercial into variants based on ZIP code or specific state without creating multiple creative assets

Device Attestation support is now available for Apple and FireTV devices

Waymark’s AI-power ad creation platform allowed local advertisers can craft affordable, high-quality commercials in minutes for the operator's local ad sales efforts

The non-Hispanic White population “will decline from 55% of the total U.S. population in 2026 to 52% in 2031, a new study from Claritas forecasts

During a period of economic uncertainty, linear TV networks increased the total ad minutes in their schedules while national linear TV ad impressions fell

People Both have extensive experience in advanced advertising and innovation

The new group, which is backed by NBCU, Roku, Netflix, Tubi, Spotify, Experian and others, will work to establish best practices in CTV and digital audio advertising for automotive advertisers

Local TV accounted for only 6% of total media spending through June 2025, down from 13% in 2017, according to Guideline

BUSINESS Revised outlook, with and without political advertising, is a 1.5% decrease from the firm’s March 2025 forecast