Latest about advertising
Advertising Research Foundation Proposes Updating TV Categories
Advertising Four segments would cover pay TV while two additional categories would separately measure over-the-air, digital
The Trade Desk Jumps Into Streaming TV With Ventura OS
Streaming Disney, Paramount and Tubi indicate interest in the ad tech giant's new operating system
EDO, Vizio Ink New Multiyear Smart-TV Data Licensing Pact
Deal provides EDO with Inscape data from 24 million-plus opted-in smart TVs
Viamedia To Handle Ad Sales for 4 More Service Providers
Will take on selling duties for SVEC, MTCO, Cunningham Telephone & Cable and Hart Telephone
Bitmovin Unveils AI Contextual Advertising
Solution optimizes ad placement based on content and viewer engagement
Political Ad Spending To Top $12 Billion in 2024
Myers Report estimates campaigns’ marketing investments to top $18.2 billion for entire election season
Samba TV, IRIS.TV Collaborate To Enable Contextual Advertising
Partnership leverages Samba TV’s AI video catalog analysis and IRIS.TV’s universal content indexer
CIMM Launches Initiative to Assess Potential for an Open, Universal Watermarking Standard
Backed by XR Extreme Reach and VEIL Global Technologies, the new study will try to assess the benefits of universal watermarking and explore viable options for accelerating its deployment
