Latest about advertising
The Coalition for Innovative Media Measurement Adds 26 New Members
By George Winslow published
Growth is a sign of a major push by media companies to improve existing measurement capabilities; new CIMM members include DIRECTV Advertising, FreeWheel, Nielsen, Scripps, Samba TV, WWE and more
Roku-Magna Study Finds New Streaming Ad Formats Superior To :30 TV Spots
By George Winslow published
A survey of more than 1,000 people found three new types of streaming ad formats outperformed traditional 30 second spots on TV
Ampere: Netflix’s U.S. Ad Tier Launch Delivers Highest Domestic Sign-Up Rate Since April 2020
By George Winslow published
The new plan attracted 8% of the streaming giant’s new subscribers and those changing their existing plan
Nexstar Unveils New Ad Sales Structure and Leadership Team
By George Winslow published
The newly created ad sales structure will focus on data-driven, multiplatform strategies
WideOrbit Introduces ZingX Buy-Side Platform For Local TV Ad Buys
By Phil Kurz published
The platform leverages the company’s WO Marketplace sell-side ad exchange
NFL Teams Exceed $2B in Sponsorship Revenue
By George Winslow published
Sponsorship grew 14% YoY for the 2022-2023 regular season; it was the first time the NFL teams surpassed $2B in sponsorship revenue according to SponsorUnited
Ampersand Automates Addressable TV Functionality for Buyers
By George Winslow published
The update significantly improves the speed of TV planning and buying across 70 percent of all addressable U.S. households
Magna Global: Local TV Advertising to See Steep Declines as OTT/AVOD Spikes in 2023
By George Winslow published
The media buying giant is predicting that U.S. local TV ad revenue will drop by 22.9%
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