Latest about advertising
DoubleVerify Measurement Solutions Become Available to Netflix Advertisers
Brands can use DV’s fraud and viewability measurement across Netflix’s premium video streaming inventory
Comscore Introduces Dedicated Programmatic Targeting Division
The new division Proximic By Comscore will provide multiple solutions to enhance the overall value of programmatic campaigns
Publica to Join Amazon Publisher Services Streaming TV Ad Server Certification Program
The upcoming certification will help Publica maximize the value of header bidding for streaming TV publishers and advertisers
Joint Industry Committee Unveils Criteria for Cross-Platform Measurement
In an important development for better measurement, major media buyers and programmers in the JIC have released U.S. requirements for assessing cross-platform measurement solutions
Spectrum Reach, Waymark Launch AI-Generated Video Ad Creation Platform
The artificial intelligence generated platform can produce high-quality TV commercials with voice-over capabilities in minutes
Viamedia Expands Sales Partnerships
Viamedia expanded its advertising sales representation with 11 new service providers in 2022
Media & Entertainment Ads Dominated Super Bowl Airtime
There were 20 minutes of ads for TV shows, games, and other entertainment properties during the big game, the most of any category according to MediaRadar
Scripps Sports Hires Tony Lamerato as VP, Sports Revenue and Sponsorships
Lamerato will lead the Scripps Sports revenue and sponsorship efforts
