advertising

Integration of CTS’s AdFusion with AdImpact’s Potomac platform aims to streamline media planning, buying and activation

Will launch NEO later this year for all its video inventory and DemoDirect to streamline network buying

Streaming Platform delivers more than 1.5 billion addressable impressions

LocalFactor founder & CEO Evan Rutchik named Viamedia president & chief strategy officer

Spectrum’s Audience Reach Optimizer provides advertisers with comprehensive, data-driven insights

As TV viewing spiked by 131% YoY, EDO reports that the impact of ads in women’s sports increased by 56%

“Local advertising is showing resilience, despite the ongoing changes in the economic landscape"

‘Irreversible’ decline of linear TV leaves media companies in a ‘no-win situation,’ analysts say

Ad-sales unit to be rebranded as AMP Sales & Marketing Solutions; new AMP Media division will focus on non-news content

AI continues to catch on, with 42% of buyers using it and another 36% exploring its use for media planning, activation