Trends

Latest about Trends

Watching TV and using remote controller. Hand with remote controller changing channels or opening apps on smart tv
Parks: More Internet Households Are Watching Live Events or Sports Via On-Demand Streaming

By TV Technology Staff Published

RESEARCH 45% of pay-TV subscribers use pay TV to access live video, while 25% of US internet households use FAST services

RESEARCH
remote control streaming services
Report: Increasing Number of Viewers Prefer Highlights Over Full Episodes

By Tom Butts Published

RESEARCH Nearly a third of U.S. viewers surveyed prefer the Readers Digest version

RESEARCH
HDR bayou
Report: Viewers Increasingly Expect HDR

By Matthew Corrigan Published

RESEARCH Parks Associates and InterDigital report explores HDR's evolution across the video ecosystem

RESEARCH
Vortex
Exclusive: SDI Remains Primary Infrastructure for Broadcasters

By Jenny Priestley Published

Industry survey from TV Tech, TVBEurope and Caretta Research brings a reality check to IP transition in live production

IP & Networking
remote control streaming services
Multiscreen TV Ad Campaigns Double Incremental Return On Ad Spend, Says Comcast

By Phil Kurz Published

RESEARCH New findings from Comcast Advertising find they drive more website visits.

RESEARCH
Man walking past a sign saying IBC2026
Four Themes That Defined the 2026 IBC Show

By Tom Butts Published

IBC SHOW Despite the AI hype, humans are still the most important link in media tech … for now

IBC SHOW
Man sitting in home watching TV
Parks: Live TV Still Important Factor When Choosing a Streaming Bundle

By Tom Butts Published

RESEARCH Continued demand for aggregation across traditional and streaming video drives new bundles and channel combinations

RESEARCH
Vortex
The Network is the Bottleneck Nobody is Talking About

By Devan Cress Published

OPINION What often gets lost in the SDI-versus-IP debate is that the barrier to adoption is rarely the protocol itself

OPINION
E.W. Scripps logo
Scripps' Digital First Approach Brings Increased Focus on AI in the Newsroom

By Tom Butts Published

The change is 'as much cultural as it is technological'

Broadcast
Close up of a person holding a control remote with a television screen on the background. A woman holding a remote control switches programs on the TV in the background.
Report: AVOD May Top 50% of North American Streaming Revenue by End of 2026

By Tom Butts Published

Streaming Revenues from ad-supported tiers in North America are set to exceed $45 billion this year, accounting for 54% of subscription streaming revenues, Ampere Analysis says

Streaming
1 2 3 4 5 6 7 8 9 Archives