Trends

Partnerships with CCR Media and AdImpact provide one of the most comprehensive local CTV data sets in the market, delivering deeper insights across all 210 U.S. markets

Report includes a technical understanding of both AI and ML, as well as the impact they could have on the media landscape

New Horowitz survey highlights the growing importance of social media and the shoppable media ecosystem in ways that are worrying for traditional TV advertising

In Q3, streaming comprised the majority of ad supported TV viewing (46.4%), followed by cable (27.2%) and broadcast (26.4%), per Nielsen.

Ratings Ratings firm says CBS’s Cowboys-Chiefs game was the most-watched regular season game in league history

‘Broadcasters and streaming providers are under growing pressure to bridge the gap between linear and digital operations’

Moving to IP and the cloud is just the first step

Advertising Political spending will spike next year, but stations will struggle to reverse a longstanding shift away from local TV

Data is a very positive sign for the league as it begins an 11-year, $76 billion media-rights deals with NBCU, ESPN and Prime Video

RESEARCH Publishers need to get on the bandwagon, researcher says