advertising
Latest about advertising
![Image of man watching TV](https://cdn.mos.cms.futurecdn.net/rWqZRMkCybnXqH7chuoBpg-320-75.jpg)
FreeWheel Launches the Viewer Experience Lab
By George Winslow published
It is working with MediaScience to offer research, reports and solutions to improve the viewer experience
![Pixabay](https://cdn.mos.cms.futurecdn.net/uFFYM6gNoZEMLvkWdyWirC-320-75.jpg)
NBCUniversal Expands One Platform’s Global Ad Capabilities
By George Winslow published
Marketers can manage global campaigns in a single buy across Europe, Asia, Australia and the Americas for the first time
![Money](https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-320-75.jpg)
Magna Cuts 2023 National and Local TV Ad Spend Estimates
By George Winslow published
National TV will be down by 7.7%, local TV will drop by 22.4% and AVOD/CTV ad spend will increase by 7.2% in 2023
![Teads logo](https://cdn.mos.cms.futurecdn.net/LvfMBNLvsDsES7zJUHrGNW-320-75.png)
TVision Joins Teads’ Attention Program
By George Winslow published
Teads will work with TV measurement provider TVision to enable attention measurement across screens
![Couple watching TV](https://cdn.mos.cms.futurecdn.net/rFGp3ZBU4VEf57bUtXUJXm-320-75.jpeg)
NBCU Partners with Walmart to Test Retail Impact of Ads
By George Winslow published
The Walmart Connect Partner Lab will test the retail impact of ads in NBCU’s live streaming sports
![Comscore](https://cdn.mos.cms.futurecdn.net/NjHQMtthEqQyi2rmbHjy5g-320-75.jpg)
Comscore's Proximic Hits 5K Ad Clients for the Predictive Audience Solution
By George Winslow published
New and expanded integrations with Adobe, Publica and Teads enable targeting across CTV and digital
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