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The standards create a baseline for disclosure and reporting in terms of how an auction scores, sets prices, uses reserves, and changes over time
The direct supply path via OpenPath to Xumo’s premium streaming inventory gives advertisers more working media, less latency and better performance
‘2026 State of Performance TV Report’ from tvScientific also finds budgets shifting from YouTube, Meta
AI has become the defining force shaping marketing priorities in 2026, with advertisers rapidly embedding the technology across planning, activation, and measurement, IAB reported
People 25-year media agency vet will spearhead advertising sales for national networks
The SSP capability delivers program-level insight and brand suitability controls to buyers
The advanced advertising solution will deliver more effective ad experiences
People Former Katz Media Group executive joined station group in 2023 as director, national sales
