advertising

Backed by XR Extreme Reach and VEIL Global Technologies, the new study will try to assess the benefits of universal watermarking and explore viable options for accelerating its deployment

The partnership will give small local business advertisers access to broader inventory and greater scale, allowing them to reach virtually every household in a region

CommScope Manifest Delivery Controller helps Mediacom migrate to IP Video

The total U.S. ad market grew by 14%, YoY in July 2024 with five days of the Olympics accounting for 43% of the month’s growth; national TV grew by 10%

Cassels’ award-winning accomplishments include Apple’s “Shot on iPhone” campaign

Enhanced partnership will allow Comscore clients to tap into Comcast Advertising’s Signal Authentication solution to increase fidelity of measurement and attribution

New sponsors brought in $500 million in revenue

TV networks account for 30% of the top 100 FAST channels, driving a 40% share in total hours of viewing according to Amagi

The commercial-free hour, which begins at 1:30 p.m. ET on July 26, is sponsored by Coke, Delta, Eli Lilly, Toyota, Visa, and Xfinity

Snap becomes the first digital and social technology platform to integrate its full set of inventory through VideoAmp's cross-platform planning solution