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Samba TV Expands into Spanish Market

Samba TV
(Image credit: Samba TV)

SAN FRANCISCO, Calif.—As part of its international expansion plans, Samba TV has announced a partnership with adtech platform Smartclip to enter the Spanish market for the first time. 

The expansion into Spain marks the company’s fifth major international announcement this year, following the expansion of its advanced TV footprint in the Australian, British, and German markets, as well as the launch of a first-in-kind partnership in France.

“The momentum we have experienced the past 12 months in Europe is exciting, as more media companies, brands, and agencies lean into Samba TV’s unique data on television viewership to future-proof their omniscreen strategies,” said David Barker, senior vice president of international sales at Samba TV. “We are thrilled to announce our latest partnership with Smartclip in Spain to offer advertisers an advanced new capability to connect with audiences across every screen, delivering seamless viewing experiences in the growing CTV space.”

“The combination of our privacy-compliant viewership data and Smartclip’s impressive tech infrastructure will empower advertisers to drive meaningful business impact and future-proof their omni-screen advertising strategies as viewership behavior continues to evolve,” he continued. 

The partnership will make Samba TV’s proprietary smart TV viewership data available to Spanish advertisers exclusively through Smartclip’s adtech platform. With 82% of the country’s adult population embracing connected TV content, this strategic partnership allows advertisers in Spain to leverage the scale and granularity of Samba TV’s ACR-powered viewership data to achieve incremental results beyond linear TV buys measure campaign reach and frequency, the companies said. 

“At Smartclip, we continue to move towards integrated solutions, which respond to current multi-screen consumption,” said Ángel Fernández Nebot, country manager Spain at Smartclip. “Our strategic partnership with Samba TV allows us to achieve a unique position in the market. Thanks to this agreement, we can offer the best advertising solutions, taking advantage of the synergy between linear television and the rest of the media. Together we will deliver the Spanish market far greater efficiency in the media plans of our advertisers, helping to maximize the results of their advertising investments.”

George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.