Ad technology
Latest about Ad technology
![DirecTV](https://cdn.mos.cms.futurecdn.net/FguZfp4taKSqS4CHZmGWHC-320-75.png)
DirecTV Advertising Unveils New Slate of Ad Capabilities
By George Winslow published
The enhancements to its advanced advertising capabilities include guaranteed incremental reach with addressable RFO
![Amagi ShowHeros](https://cdn.mos.cms.futurecdn.net/acbk6nh6C8jmj6bLphXd6d-320-75.jpg)
Amagi’s Ads Plus Expands European Presence with ShowHeroes Deal
By George Winslow published
Amagi Ads Plus’ CTV advertising marketplace will expand ShowHeros' digital ad capabilities
![money](https://cdn.mos.cms.futurecdn.net/xK2Xknmb9SaYCYa92ZpiwY-320-75.jpg)
IAB Tech Lab Launches Its Advanced TV Initiative
By George Winslow published
The effort aims to create more standardization and interoperability across digital video, live streaming, and linear TV environments
![iSpot and 605 logos](https://cdn.mos.cms.futurecdn.net/y2HwQhy5aGcEcAUC99ELfL-320-75.png)
iSpot Acquires Media Analytics Company 605
By George Winslow published
Deal expands iSpot’s TV measurement client base and strengthens iSpot’s currency and end-to-end offerings
![Imagine Communications and Google logos](https://cdn.mos.cms.futurecdn.net/825RT4xDvuTDWY2vaQsaBM-320-75.jpg)
Imagine Partners With Google Ad Manager; Plans Firsthand Glimpse At IBC2023
By Phil Kurz published
The partnership enables cross-platform campaigns with consistent placement
![Dynata](https://cdn.mos.cms.futurecdn.net/DJVvjKpdrmfL8XnkGRXMAo-320-75.png)
Dynata Partners with Comcast Advertising to Strengthen Media Measurement
By George Winslow published
Marketers can now measure omni-channel advertising performance more accurately and effectively by combining Comcast’s viewership data and Dynata’s real-time survey data
![Frank Deo](https://cdn.mos.cms.futurecdn.net/qERCWG75hdD5R68HKB3dkX-320-75.jpg)
Imagine Communications Names Frank Deo CTO, Ad Tech
By George Winslow published
Deo will spearhead the product development, operations and long-term technology strategy for Imagine’s ad tech portfolio
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