Ad technology

Latest about Ad technology

Abhijit Pol of LG Ad Solutions
LG Ad Solutions Names Abhijit Pol SVP, Product and Engineering

By Mike Demenchuk Published

People Former Pinterest, Roku and RocketFuel exec brings expertise in CTV and programmatic advertising

People
Yospace’s recently launched Ad Presentation solution is designed to support pause ads, overlays, squeeze-backs and L-banners across both server-side ad insertion (SSAI) and SGAI workflows.
From Spots to Audiences: How Advanced Advertising Is Reshaping Local TV

By Max Slater-Robins Published

Ad Technology From localism to addressable ads and dynamic ad insertion, the world of televised spots is evolving faster than ever

Ad Technology
Cineverse logo
Cineverse Launches New Tools to Repurpose Audio Ads for CTV

By George Winslow Published

New VAUDIO solution boosts revenue opportunities by transforming audio ads into CTV campaigns

Business
Netflix
Netflix Closes U.S. Upfronts, Nearly Doubles Ad Commitments

By George Winslow Published

The streamer also reported that it had nearly sold out in-game inventory for the 2027 FIFA Women’s World Cup

Streaming
FOXBOROUGH, MASSACHUSETTS - JULY 09: Kylian Mbappe #10 of France controls the ball against Azzedine Ounahi #8, Bilal El Khannouss #23 and Neil El Aynaoui #24 of Morocco during the FIFA World Cup 2026 Quarter Final match between France and Morocco at Boston Stadium on July 09, 2026 in Foxborough, Massachusetts. (Photo by Kevin C. Cox/Getty Images)
How Second-Half Goals Drove Advertising Peak at the World Cup

By Paul Davies Published

Insights Yospace data on France-Morocco match finds viewers pay attention when the ending is in doubt

Insights
XR One graphic
XR Launches XR ONE Ad Ops Platform

By George Winslow Published

The AI-powered platform connects every stage of advertising operations

Business
Walmart
Walmart to Pay $1.4 Billion to Acquire Ad Tech Firm Vibe.co

By George Winslow Published

The deal will expand its CTV ad capabilities in ways that could have a long-term impact on ad sales efforts by local broadcasters

Mergers & Acquisitions
Swirling money
Gray Media Launches Political 360 Digital Advertising Solution

By George Winslow Published

The new offering is powered by political data and analytics provider Aristotle

Business
Warner Bros. Discovery
Warner Bros. Discovery Taps AWS for New AI-Powered Ad Tech

By George Winslow Published

new AI-driven advertising tools built with AWS will further unify the buying experience across linear and digital,

Business
Warner Bros. Discovery
Upfronts: WBD Expands Advanced Ad Capabilities and AI Ad Tech

By George Winslow Published

Executives touted new contextual, shoppable, and agentic ad solutions along with a new measurement and attribution dashboard

Business
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