Latest about Ad technology
IAB and MRC Release Attention Measurement Guidelines for Public Comment
It is an important development in effort to create a unified framework for measuring and reporting attention to media
Tubi Announces New Interactive Ad Formats
The streamer also unveiled expanded tech partnerships and highlighted its self-serve ad platform at the IAB NewFronts
Triveni Digital, Mirakulo Introduce Dynamic Ad Insertion For ATSC 3.0 and Brazil's TV 3.0
NEXTGEN TV Broadcasters can now target viewers with personalized ads to grow revenue
AMS, VideoAmp Collaborate on Cross-Channel Targeting and Measurement
Active Media Services will leverage VideoAmp's VALID big data and technology engine
Premion Expands Omnichannel and Ad Tech Capabilities
With the integration of Octillion, Premion has further strengthened its local CTV platform and demand side platform (DSP)
Dish Media Partners with Decentrix on New Ad Management Platform
The solution combines addressable TV and digital advertising for more efficient, unified cross-platform ad strategies
`IAB State of Data 2025’ Report Shows AI Use is Accelerating
The report provides the first-ever industry benchmarks on AI usage, adoption rates, and perceptions
Viamedia Acquires Digital Ad Company LocalFactor
LocalFactor founder & CEO Evan Rutchik named Viamedia president & chief strategy officer
