Ad technology
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Magnite, Acxiom Announce Integration
By Phil Kurz published
The move enables advertisers to activate first-party data and Acxiom data via Magnite

Viant and Wurl Partner on Scene-Level CTV Targeting and Measurement
By George Winslow published
The integration means that Wurl's BrandDiscovery’s contextual and emotional data now available via IRIS_ID

Yahoo DSP Integrates Comscore’s ID-Free Audience Targeting Solution
By George Winslow published
PRODUCTS Advertisers and clients can now easily access the AI-powered privacy-centric offering in the demand side ad platform

IAB Tech Lab Summit 2025 Will Tackle AI, Identity, CTV, Regulation
By George Winslow published
June 4 event in New York provides a front-line look at the new rules of digital advertising

Magnite, Amazon Publisher Services Extend Streaming TV Collaboration
By Phil Kurz published
Publishers now have access to incremental demand from Magnite on Amazon devices

IAB and MRC Release Attention Measurement Guidelines for Public Comment
By George Winslow published
It is an important development in effort to create a unified framework for measuring and reporting attention to media

Tubi Announces New Interactive Ad Formats
By George Winslow published
The streamer also unveiled expanded tech partnerships and highlighted its self-serve ad platform at the IAB NewFronts

Triveni Digital, Mirakulo Introduce Dynamic Ad Insertion For ATSC 3.0 and Brazil's TV 3.0
By George Winslow published
NEXTGEN TV Broadcasters can now target viewers with personalized ads to grow revenue
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