Ad technology
Latest about Ad technology

IAB Tech Lab Summit 2025 Will Tackle AI, Identity, CTV, Regulation
By George Winslow published
June 4 event in New York provides a front-line look at the new rules of digital advertising

Magnite, Amazon Publisher Services Extend Streaming TV Collaboration
By Phil Kurz published
Publishers now have access to incremental demand from Magnite on Amazon devices

IAB and MRC Release Attention Measurement Guidelines for Public Comment
By George Winslow published
It is an important development in effort to create a unified framework for measuring and reporting attention to media

Tubi Announces New Interactive Ad Formats
By George Winslow published
The streamer also unveiled expanded tech partnerships and highlighted its self-serve ad platform at the IAB NewFronts

Triveni Digital, Mirakulo Introduce Dynamic Ad Insertion For ATSC 3.0 and Brazil's TV 3.0
By George Winslow published
NEXTGEN TV Broadcasters can now target viewers with personalized ads to grow revenue

AMS, VideoAmp Collaborate on Cross-Channel Targeting and Measurement
By George Winslow published
Active Media Services will leverage VideoAmp's VALID big data and technology engine

Premion Expands Omnichannel and Ad Tech Capabilities
By George Winslow published
With the integration of Octillion, Premion has further strengthened its local CTV platform and demand side platform (DSP)

Dish Media Partners with Decentrix on New Ad Management Platform
By George Winslow published
The solution combines addressable TV and digital advertising for more efficient, unified cross-platform ad strategies
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