Latest about Ad technology
Index Exchange Launches Gracenote-Powered Show-Level Reporting with Spectrum Reach
The SSP capability delivers program-level insight and brand suitability controls to buyers
Ad Tech and CTV Experts Forecast 2026’s Biggest Trends
INSIGHT From AI to voice control, execs sound off on 2026 trends that are reshaping the CTV and ad tech businesses
CES: NBCU Unveils New Cross-Platform Ad Tech Solutions, Capabilities
The solutions aim to reimagine digital advertising with new formats, AI-powered capabilities and real-time measurement in the run-up to CES and the Olympics
Broadcasters See More Potential in Programmatic Advertising
‘Broadcasters and streaming providers are under growing pressure to bridge the gap between linear and digital operations’
Operative Media Names Mike Napadano as CEO
People Former Disney ABC Television CTO will lead ad-tech firm
iSpot Taps Julie Van Ullen as President and Chief Revenue Officer
People Former Rakuten Rewards CRO joins audience-measurement firm
Viamedia Rebrands as Viamedia.ai
The rebranding comes as it unveils an AI-powered ad tech platform
Roku Now Incorporated into FreeWheel’s Streaming Hub
Roku’s premium CTV supply can now be activated through the FreeWheel Streaming Hub with better demand signals, more transparency, and more efficient monetization, the companies said
