Latest about Ad technology
Magnite, Acxiom Announce Integration
The move enables advertisers to activate first-party data and Acxiom data via Magnite
Viant and Wurl Partner on Scene-Level CTV Targeting and Measurement
The integration means that Wurl's BrandDiscovery’s contextual and emotional data now available via IRIS_ID
Yahoo DSP Integrates Comscore’s ID-Free Audience Targeting Solution
PRODUCTS Advertisers and clients can now easily access the AI-powered privacy-centric offering in the demand side ad platform
IAB Tech Lab Summit 2025 Will Tackle AI, Identity, CTV, Regulation
June 4 event in New York provides a front-line look at the new rules of digital advertising
Magnite, Amazon Publisher Services Extend Streaming TV Collaboration
Publishers now have access to incremental demand from Magnite on Amazon devices
IAB and MRC Release Attention Measurement Guidelines for Public Comment
It is an important development in effort to create a unified framework for measuring and reporting attention to media
Tubi Announces New Interactive Ad Formats
The streamer also unveiled expanded tech partnerships and highlighted its self-serve ad platform at the IAB NewFronts
Triveni Digital, Mirakulo Introduce Dynamic Ad Insertion For ATSC 3.0 and Brazil's TV 3.0
NEXTGEN TV Broadcasters can now target viewers with personalized ads to grow revenue
