Latest about Ad technology
Netflix Closes U.S. Upfronts, Nearly Doubles Ad Commitments
The streamer also reported that it had nearly sold out in-game inventory for the 2027 FIFA Women’s World Cup
How Second-Half Goals Drove Advertising Peak at the World Cup
Insights Yospace data on France-Morocco match finds viewers pay attention when the ending is in doubt
XR Launches XR ONE Ad Ops Platform
The AI-powered platform connects every stage of advertising operations
Walmart to Pay $1.4 Billion to Acquire Ad Tech Firm Vibe.co
The deal will expand its CTV ad capabilities in ways that could have a long-term impact on ad sales efforts by local broadcasters
Gray Media Launches Political 360 Digital Advertising Solution
The new offering is powered by political data and analytics provider Aristotle
Warner Bros. Discovery Taps AWS for New AI-Powered Ad Tech
new AI-driven advertising tools built with AWS will further unify the buying experience across linear and digital,
Upfronts: WBD Expands Advanced Ad Capabilities and AI Ad Tech
Executives touted new contextual, shoppable, and agentic ad solutions along with a new measurement and attribution dashboard
Dang Ly Joins Operative as Chief Product Officer
People NBCUniversal alum will lead ad-tech software firm’s product strategy
