Latest about Ad technology
Viamedia Rebrands as Viamedia.ai
The rebranding comes as it unveils an AI-powered ad tech platform
Roku Now Incorporated into FreeWheel’s Streaming Hub
Roku’s premium CTV supply can now be activated through the FreeWheel Streaming Hub with better demand signals, more transparency, and more efficient monetization, the companies said
Chris Le May, Henry Rivero Join Synamedia Iris Ad-Tech Team
People Both have extensive experience in advanced advertising and innovation
Magnite, Acxiom Announce Integration
The move enables advertisers to activate first-party data and Acxiom data via Magnite
Viant and Wurl Partner on Scene-Level CTV Targeting and Measurement
The integration means that Wurl's BrandDiscovery’s contextual and emotional data now available via IRIS_ID
Yahoo DSP Integrates Comscore’s ID-Free Audience Targeting Solution
PRODUCTS Advertisers and clients can now easily access the AI-powered privacy-centric offering in the demand side ad platform
IAB Tech Lab Summit 2025 Will Tackle AI, Identity, CTV, Regulation
June 4 event in New York provides a front-line look at the new rules of digital advertising
Magnite, Amazon Publisher Services Extend Streaming TV Collaboration
Publishers now have access to incremental demand from Magnite on Amazon devices
