Ad technology

The deal will expand its CTV ad capabilities in ways that could have a long-term impact on ad sales efforts by local broadcasters

The new offering is powered by political data and analytics provider Aristotle

new AI-driven advertising tools built with AWS will further unify the buying experience across linear and digital,

Executives touted new contextual, shoppable, and agentic ad solutions along with a new measurement and attribution dashboard

People NBCUniversal alum will lead ad-tech software firm’s product strategy

The partnership marks a significant step in Weigel’s move beyond traditional demographics to towards audience-based buying,

The SSP capability delivers program-level insight and brand suitability controls to buyers

INSIGHT From AI to voice control, execs sound off on 2026 trends that are reshaping the CTV and ad tech businesses

The solutions aim to reimagine digital advertising with new formats, AI-powered capabilities and real-time measurement in the run-up to CES and the Olympics

‘Broadcasters and streaming providers are under growing pressure to bridge the gap between linear and digital operations’