Ad technology
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Inscape, TVision Extend Data Partnership for Cross-Platform Measurement
By George Winslow published
Integration of TVision’s passive measurement panel strengthens Inscape’s cross-platform measurement offerings

Comcast Partners With Major TV Players To Launch Universal Ads
By George Winslow published
New platform backed by big media players aims to streamline ad sales and attract smaller advertisers who had previously focused on social media

Mediaocean To Acquire Innovid, Will Merge It With Flashtalking
By George Winslow published
Ad technology $500 million deal will create a major omnichannel ad tech platform

Warner Bros. Discovery Introduces Shop With Max and Moments
By George Winslow published
Advertising The addition of Kerv’s AI tech into WBD’s AdTech platform brings ‘shoppable entertainment’ to streaming

Adlook, Comcast’s FreeWheel To Partner on CTV Advertising
By George Winslow published
The move will improve advertisers’ access to top-tier CTV and online video inventory

LG Ad Solutions Joins Innovid’s Harmony Initiative
By George Winslow published
Joins Assembly, CMI Media Group, Goodway Group, PMG, Roku, and Vizio as partners using Harmony Direct

Waymark Launches Single-Click AI-Powered Ad Generator
By Tom Butts published
PRODUCTS ‘Variations’ generates video ads in multiple lengths and aspect ratios with single-click covering all devices and platforms
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