LOS ANGELES—Allen Media Group (AMG) has formed a strategic partnership with Infillion to power advanced advertising across its streaming services, leveraging the company’s TrueX interactive ad technology and programmatic video solutions.
Infillion is a technology and media company that connects brands with audiences through measurable advertising experiences. The collaboration combines AMG’s portfolio of streaming platforms with Infillion’s innovation in interactive video and marks a key step in AMG’s ongoing digital transformation, AMG said.
Advertisers increasingly seek solutions that merge storytelling with precision targeting and measurable outcomes in the connected TV (CTV) space–delivering smarter, more engaging, and effective advertising experiences for viewers and brands, it said.
Infillion’s premium ad technology, advanced programmatic and interactive video solutions will power new advertising capabilities.
“Partnering with Infillion brings a more efficient, engagement-driven ad experience to streaming,” said Byron Allen, founder, chairman and CEO of Allen Media Group, “This technology strengthens the value we deliver to advertisers while advancing our mission to serve communities with quality, localized content.”
More information is available on the AMG and Infillion websites.
