NBA: More than 60 Million Watched Games in First Month, Best in 15 Years

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Data is a very positive sign for the league as it begins an 11-year $76 billion media-rights deals with NBCU, ESPN and Amazon Prime

NBA viewing highest in 15 years
(Image credit: NBA)

The NBA has released encouraging viewing and social media data that the beginnings of its new $76 billion deal with NBC/Peacock, Amazon Prime Video and ESPN are paying off for its broadcast rights partners.

The league reported that more than 60 million viewers watching games during the first month of the regular season, the highest first month viewing in 15 years if you exclude the 2011-12 season, which opened on Christmas Day.

The NBA also reported record levels of social media engagement with more than 30 billion views across social media platforms operated by the league and others.

In addition, sales at NBAStore.com were up more than 20% and subscriptions to the NBA League Pass were up 10%. Time spent viewing games on the NBA app was also up 8%.

George Winslow
George Winslow

George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.