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Nielsen: NFL Thanksgiving Games Score Big Audiences
By Phil Kurz published
Ratings Ratings firm says CBS’s Cowboys-Chiefs game was the most-watched regular season game in league history

NBA: More Than 60 Million Watched Games in First Month, Best in 15 Years
By George Winslow published
Data is a very positive sign for the league as it begins an 11-year, $76 billion media-rights deals with NBCU, ESPN and Prime Video

Prime Video Launches Location-Based Interactive Video Ads
By George Winslow published
Feature allows advertisers to transform a single TV commercial into variants based on ZIP code or specific state without creating multiple creative assets

FanDuel Sports to Stream Some Over-the-Air NBA, NHL Telecasts for Free
By George Winslow published
Sports Games will be available on Pluto TV, Prime Video and Samsung TV Plus in markets where its RSNs have deals with teams, local stations

Foreign Streamers Spend Less Time Watching U.S.-Produced Content: Study
By Phil Kurz published
Over the past five years, the time spent viewing U.S. content from three majors dropped 7%, researcher Digital i finds

New Vendors Gain Amazon Prime Video Preferred Certification
By Matthew Corrigan published
Amazon's preferred vendors are rigorously evaluated to ensure they meet or exceed KPI requirements

Thanksgiving TV Sports Ad-Spend Binge To Hit $624 Million
By George Winslow published
NFL will account for 69% of all national TV spending over the four-day holiday weekend, according to Guideline

Prime Video Remains Top U.S. Streamer for Third Consecutive Year
By Tom Butts published
Parks Associates list of Top 10 streamers shows little change from 2023
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