Amazon Prime Video

NBA viewing highest in 15 years — NBA: More Than 60 Million Watched Games in First Month, Best in 15 Years Data is a very positive sign for the league as it begins an 11-year, $76 billion media-rights deals with NBCU, ESPN and Prime Video

The Prime Video application appears on a smartphone screen in this photo illustration in Athens, Greece, on October 14, 2025. (Photo Illustration by Nikolas Kokovlis/NurPhoto via Getty Images) — Prime Video Launches Location-Based Interactive Video Ads Feature allows advertisers to transform a single TV commercial into variants based on ZIP code or specific state without creating multiple creative assets

DETROIT, MICHIGAN - FEBRUARY 26: A detailed view of a hand holding a Fanduel Sports Network branded microphone during an interview after the Detroit Pistons defeated the Boston Celtics at Little Caesars Arena on February 26, 2025 in Detroit, Michigan. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Nic Antaya/Getty Images) — FanDuel Sports to Stream Some Over-the-Air NBA, NHL Telecasts for Free Games will be available on Pluto TV, Prime Video and Samsung TV Plus in markets where its RSNs have deals with teams, local stations

Latest about Amazon Prime Video

A person relaxes on a comfortable couch choosing a program on a streaming service.

Foreign Streamers Spend Less Time Watching U.S.-Produced Content: Study

By Phil Kurz published 1 October 25

Over the past five years, the time spent viewing U.S. content from three majors dropped 7%, researcher Digital i finds

Research

New Vendors Gain Amazon Prime Video Preferred Certification

By Matthew Corrigan published 3 February 25

Amazon's preferred vendors are rigorously evaluated to ensure they meet or exceed KPI requirements

Detroit Lions quarterback Jared Goff in 2023 Thanksgiving Day game

Thanksgiving TV Sports Ad-Spend Binge To Hit $624 Million

By George Winslow published 21 November 24

NFL will account for 69% of all national TV spending over the four-day holiday weekend, according to Guideline

Sports

Prime Video, Netflix and Disney Plus icons on a phote

Prime Video Remains Top U.S. Streamer for Third Consecutive Year

By Tom Butts published 12 November 24

Parks Associates list of Top 10 streamers shows little change from 2023

Streaming

'Thursday Night Football' on Prime Video

NFL Boosts Broadcast TV, Prime Video Viewing in September

By George Winslow published 15 October 24

Amazon-owned platform exhibits the highest monthly growth among streamers, boosted by ‘Thursday Night Football,’ ‘Rings of Power’

Sports

Amazon Prime Video Acquires Bray Film Studios in the U.K.

By George Winslow published 22 July 24

The studio has been the production home for the second season of the Prime Video series `The Lord of the Rings: The Rings of Power’ since 2022

Parks: Prime Video Has Lowest Churn Rate

By Tom Butts published 30 May 24

Discovery+ has the highest

Premier Boxing Champions and Prime Video logos

Amazon Prime Video to Air Live Boxing in 2024

By George Winslow published 8 December 23

Prime Video will be home to Premier Boxing Champions’ PPV events, championship bouts, behind-the-scenes docuseries, and other content

Sports

Study: Average Amazon Black Friday NFL Ad to Deliver $1.3M+ Worth of Media Value for Marketers

By George Winslow published 20 November 23

A new analysis from EDO found that advertisers will reap a "powerful return on investment" from the Black Friday contest between the New York Jets and Miami Dolphins

Sports

Amazon: Thursday Night Football Opener Sets NFL Streaming Record

By George Winslow published 18 September 23

TNF averaged 16.6 million viewers across all media platforms for Vikings-Eagles showdown

Sports

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