NFL Viewing Hits 15-Year High

By published

League reports the most average viewers per game since 2010

KANSAS CITY, MISSOURI - SEPTEMBER 14: Travis Kelce #87 of the Kansas City Chiefs stiff arms Cooper DeJean #33 of the Philadelphia Eagles during the third quarter in the game at Arrowhead Stadium on September 14, 2025 in Kansas City, Missouri. (Photo by Jamie Squire/Getty Images)
Travis Kelce of the Chiefs stiff-arms Cooper DeJean of the Eagles in the their Sept. 14 matchup. The Week 2 telecast on Fox was the NFL season’s highest-rated game to date. (Image credit: Jamie Squire/Getty Images)

As TV and streaming media outlets pay record prices for NFL rights, those big bets are paying off with record viewing levels.

In a post on X, the NFL reported that average viewers per game is running at 18.58 million, the highest average through week five since 2010. It is also the second-highest average on record, the league reported.

Those viewing levels through the first give weeks are up 8% compared to 2024 and up 9% from 2023 levels.

More specifically, below are the viewing figures for the top 10 games.

(Image credit: NFL)
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George Winslow
George Winslow

George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.