Netflix accounts for 6% of total viewing of TV in May, according to Nielsen’s newly launched service, The Gauge
Nielsen says it is has made progress in resolving problems created by the pandemic in local panels and that it is working with the MRC on the issue
The shift away from using ratings as the currency for local TV ad sales will allow TV and digital to be sold on the same basis
With DVR options prevalent, the most accurate measurement of TV shows is often well after initial airing.
Fox Sports is taking Nielsen out-of-home numbers. The TV metrics institution said the net is the latest subscriber to its National Out-of-Home Reporting Service.
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