The shift away from using ratings as the currency for local TV ad sales will allow TV and digital to be sold on the same basis
With DVR options prevalent, the most accurate measurement of TV shows is often well after initial airing.
Fox Sports is taking Nielsen out-of-home numbers. The TV metrics institution said the net is the latest subscriber to its National Out-of-Home Reporting Service.
A total of 25 primetime telecasts between Sept. 8, 2016 and May 23, 2017 averaged at least 20 million viewers...
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