Latest about ratings
Nielsen: NFL Thanksgiving Games Score Big Audiences
Ratings Ratings firm says CBS’s Cowboys-Chiefs game was the most-watched regular season game in league history
Traditional TV Players Gained Viewers in October: Nielsen Gauge
NFL and college football, postseason MLB and fall broadcast-TV season contribute to the boost
NBA: More Than 60 Million Watched Games in First Month, Best in 15 Years
Data is a very positive sign for the league as it begins an 11-year, $76 billion media-rights deals with NBCU, ESPN and Prime Video
Hybrid, AI Are Guiding the Measurement of TV Viewership
Who is watching what, and what are the best ways to reach them with commercials?
Streaming on Roku Surpasses Broadcast Viewership in the U.S. for Third Consecutive Month
Data from Nielsen shows that streaming on Roku-powered devices accounted for 21.4% of all TV viewing in July, compared to 18.4% for broadcast TV
Nielsen Inks New Smart TV Data Deal With Vizio
Measurement firm expands rights to use data from about 20 million Vizio TVs, obtains a first window of exclusivity for local station coverage
Cox Media Group Renews Measurement Pact With Nielsen
Multiyear renewal covers TV and audio measurement services
