NBA

Latest about NBA

LeBron James #23 of the Los Angeles Lakers dribbles against Alex Caruso #9 of the Oklahoma City Thunder during the fourth quarter in Game Four of the Second Round of the NBA Western Conference Playoffs at Crypto.com Arena on May 11, 2026 in Los Angeles, California (Photo by Luke Hales/Getty Images)

Nielsen: Thunder Rolls as NBA’s Most-Watched Team

By George Winslow published

Sports Oklahoma City averages 1.8 million viewers per regular-season telecast, with LeBron James reigning as viewership king among players

Sports
DETROIT, MICHIGAN - APRIL 22: Cade Cunningham #2 of the Detroit Pistons drives to the basket in front of Goga Bitadze #35 of the Orlando Magic in the first half during game two of the first round of the eastern conference playoffs at Little Caesars Arena on April 22, 2026 in Detroit, Michigan. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Gregory Shamus/Getty Images)

Scripps Seals Local Broadcast Deal with Detroit Pistons

By George Winslow published

The local TV media rights agreement returns Pistons basketball games to free, over‑the‑air television for in Detroit for the first time since 2005

Broadcast
NBA logo with NBC and Peacock logos

NBC Sports’ NBA Playoff Viewership Up 58%

By George Winslow published

NBC Sports averaged 4.9 Million Viewers for 13 NBA playoff games on NBC and Peacock from April 19-28

Business
All-star game

NBA All-Star Game Averages 8.8 Million Viewers

By George Winslow published

Audiences across NBC, Peacock and Telemundo were the largest since 2011

Business
Sportsradar and NBC Sports Regional Networks logos

NBC Sports Regional Sports Networks Taps Sportradar for NBA Coverage

By George Winslow published

The RSNs will use advanced data and enhanced visual storytelling to improve the viewer experience

Production
LOS ANGELES, CALIFORNIA - DECEMBER 10: A general view of the NBA and Amazon Prime logos on a broadcast camera prior to the Emirates NBA Cup quarterfinal game between the Los Angeles Lakers and the San Antonio Spurs at Crypto.com Arena on December 10, 2025 in Los Angeles, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Katelyn Mulcahy/Getty Images)

Game Creek Video Sails the Sports Production Waters With MultiDyne

By Michael Thompson published

User Report Company’s products help Game Greek move large volumes of live sports video efficiently within OB trucks and stadiums

User Report
NEW YORK, NEW YORK - DECEMBER 25: Jalen Brunson #11 of the New York Knicks dribbles the ball against De'Andre Hunter #12 of the Cleveland Cavaliers during the first quarter at Madison Square Garden on December 25, 2025 in New York City. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Pamela Smith/Getty Images)

ESPN Reports Near-Record Viewing for Start of NBA Season

By George Winslow published

Viewing was up 35% year-over- through 21 games, the second-highest audience levels seen on the network

Business
Chyron Virtual Placement 8.0 key art

Chyron Releases Virtual Placement 8.0

By Phil Kurz published

Latest version offers SMPTE ST 2110 support and NBA-focused line tracking

Production
NBA viewing highest in 15 years

NBA: More Than 60 Million Watched Games in First Month, Best in 15 Years

By George Winslow published

Data is a very positive sign for the league as it begins an 11-year, $76 billion media-rights deals with NBCU, ESPN and Prime Video

Trends
DETROIT, MICHIGAN - FEBRUARY 26: A detailed view of a hand holding a Fanduel Sports Network branded microphone during an interview after the Detroit Pistons defeated the Boston Celtics at Little Caesars Arena on February 26, 2025 in Detroit, Michigan. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Nic Antaya/Getty Images)

FanDuel Sports to Stream Some Over-the-Air NBA, NHL Telecasts for Free

By George Winslow published

Sports Games will be available on Pluto TV, Prime Video and Samsung TV Plus in markets where its RSNs have deals with teams, local stations

Sports
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