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NBA Unveils Updated NBA App and ‘Reimagined’ NBA TV
By George Winslow published
Changes come as the league takes back control of the app and NBA TV from TNT Sports and Warner Bros. Discovery

NBCUniversal Says Its NBA Inventory Is Nearly Sold Out
By George Winslow published
Strong demand for the first season of its new NBA deal exceeded expectations, with more than 70% of the clients investing in cross-platform buys

NBA, Amazon Web Services Partner to Take Game Insights to the Next Level
By Phil Kurz published
Sports League will launch a new basketball intelligence platform powered by AWS

Tegna Stations 9NEWS, My20 Will Air Nuggets and Avalanche Games
By George Winslow published
20 NBA games and 20 NHL games will air for free on the stations in the Denver market for the second straight year

Game 7 of NBA Finals Is Highest-Rated Since 2019
By George Winslow published
Preliminary data from ESPN indicates audience peaked at 19.28 million viewers

NBCU Outlines Peacock’s NBA Streaming Plans
By George Winslow published
Next season’s coverage to feature ‘an unprecedented level of integration between the platform and NBC Sports’ production’

Navigating the Shift to Direct-to-Consumer Streaming in Sports Media
By Brian Rifkin published
OPINION Sports has long been considered the final frontier sustaining paid cable television, particularly in the U.S; however the landscape is shifting

Peacock Launches Live Streams of NBC Sports Regional Networks
By George Winslow published
The in-market streams of four regional sports networks offering MLB, NBA and NHL games are now available as add-on subscriptions
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