NBA

Latest about NBA

NEW YORK, NEW YORK - DECEMBER 25: Jalen Brunson #11 of the New York Knicks dribbles the ball against De'Andre Hunter #12 of the Cleveland Cavaliers during the first quarter at Madison Square Garden on December 25, 2025 in New York City. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Pamela Smith/Getty Images)

ESPN Reports Near-Record Viewing for Start of NBA Season

By George Winslow published

Viewing was up 35% year-over- through 21 games, the second-highest audience levels seen on the network

Business
Chyron Virtual Placement 8.0 key art

Chyron Releases Virtual Placement 8.0

By Phil Kurz published

Latest version offers SMPTE ST 2110 support and NBA-focused line tracking

Production
NBA viewing highest in 15 years

NBA: More Than 60 Million Watched Games in First Month, Best in 15 Years

By George Winslow published

Data is a very positive sign for the league as it begins an 11-year, $76 billion media-rights deals with NBCU, ESPN and Prime Video

Trends
DETROIT, MICHIGAN - FEBRUARY 26: A detailed view of a hand holding a Fanduel Sports Network branded microphone during an interview after the Detroit Pistons defeated the Boston Celtics at Little Caesars Arena on February 26, 2025 in Detroit, Michigan. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Nic Antaya/Getty Images)

FanDuel Sports to Stream Some Over-the-Air NBA, NHL Telecasts for Free

By George Winslow published

Sports Games will be available on Pluto TV, Prime Video and Samsung TV Plus in markets where its RSNs have deals with teams, local stations

Sports
ESPN and Beyond Sports logos on a black background

ESPN, Sony Ink Deal to Expand Animated Altcasts for 2025-26

By Phil Kurz published

Agreement includes animated telecasts with Disney characters for multiple sports leagues

Sports Production
New features for NBA coverage on Comcast's Xfinity

Comcast Xfinity Introduces New Multiview, Fan View Features In Time For NBA Season

By Phil Kurz published

The Create Your Own Multiview lets fans choose up to four games to watch at once

Streaming
Grup Mediapro

Grup Mediapro to Deliver Prime Video NBA Coverage to the Hispanic Market

By George Winslow published

The customized feed and project will be managed from its production center in Mexico City

Sports Production
CLEVELAND, OHIO - JANUARY 20: Donovan Mitchell #45 of the Cleveland Cavaliers brings the ball up court around Devin Booker #1 of the Phoenix Suns during the first quarter at Rocket Mortgage Fieldhouse on January 20, 2025 in Cleveland, Ohio. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Jason Miller/Getty Images)

NBA Unveils Updated NBA App and ‘Reimagined’ NBA TV

By George Winslow published

Changes come as the league takes back control of the app and NBA TV from TNT Sports and Warner Bros. Discovery

Streaming
NBC Sports

NBCUniversal Says Its NBA Inventory Is Nearly Sold Out

By George Winslow published

Strong demand for the first season of its new NBA deal exceeded expectations, with more than 70% of the clients investing in cross-platform buys

Sports Production
DETROIT, MICHIGAN - FEBRUARY 26: A Wilson brand official NBA game ball basketball is pictured on the basketball court during the game between the Detroit Pistons and Boston Celtics at Little Caesars Arena on February 26, 2025 in Detroit, Michigan. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Nic Antaya/Getty Images)

NBA, Amazon Web Services Partner to Take Game Insights to the Next Level

By Phil Kurz published

Sports League will launch a new basketball intelligence platform powered by AWS

Sports
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