Deal avoided a blackout of NBCU stations and networks; the new agreement will not increase prices for subscribers
NBCU said it has joined and that next week it will announce all the companies that are part of the NBCU’s recently created Measurement Innovation Forum
The record 1,200 hours of programming will include the first prime-time Paralympic coverage on NBC as well as new accessibility features for streaming
But the games produced record streaming audiences for NBCU and dominated summer viewing, ranking #1 on television in every hour of primetime for each of the 17 nights
Initiative will provide a more immersive experience and make it easier to access 5,500 hours of streaming content from the Olympics
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