NBCU

At CES, company unveils new capabilities for engagement and customization along with data showing the power of TV advertising

Starting Thanksgiving night, linear and streaming viewers will be able to shop for retail giant’s products during live sports coverage

Streaming Four Telemundo channels will launch first, with 14 more to follow

Spun-off assets would not include Peacock or NBC, though Comcast’s president said it would consider ‘partnerships in streaming’

Streaming New collection brings together diverse-led content that appeals to multicultural audiences

NBCU achieved a 13.4% share of TV viewing in August, the largest share by a media company since Nielsen began ranking the TV viewing share of top media companies in November 2023

In a streaming milestone, YouTube accounted for 10.4% of TV viewing in July, beating out Disney at 9.9% according to Nielsen

Paris 2024 Paralympic Games to feature more audio description than ever before, including all coverage on NBC, USA Network, CNBC, and the Gold Zone whip-around show on Peacock

Despite increasing viewing numbers, challenges remain

Average daily sign-ups to Peacock of 398k during the first week of The 2024 Olympics represented a 5.6x increase versus the 8-week benchmark