Latest about NBCU
Study: Peacock Signed-Up 2.8M Subs During Olympics
Average daily sign-ups to Peacock of 398k during the first week of The 2024 Olympics represented a 5.6x increase versus the 8-week benchmark
NBCU: Paris Olympics Viewing up 82% from Tokyo
Paris Olympics delivers 30.6M viewers across NBCU, Peacock and key NBCU platforms; a record 23.5B minutes was streamed on NBCU platforms
NBCUniversal Delivers Record Olympic and Paralympic Ad Revenue
New sponsors brought in $500 million in revenue
Four-Day Total Viewing of Olympics up 77% over Tokyo
Paris Olympics Consumption on Peacock Tops Combined Total of Beijing and Tokyo Olympics
WNBA Returns to NBCU with 11 Year Deal
The agreement is part of the larger $2.5B rights deal with the NBA that includes 100 regular season NBA games and 50+ WNBA games
NBA Unveils Media Deals Worth $77B
Agreements with Disney, NBCUniversal and Amazon Prime Video run through 2035-36 season; they greatly expand the number of games on broadcast TV and streaming
S&P: Olympic Organizers, Media Partners Look for Revenue Growth with Paris Games
Since 2004, revenue from global broadcasting rights to the Summer Olympics has increased 108%, with NBCU paying $1.48B for the 2024 games
NBCU to Offer First-Ever Commercial-Free Hour During Live Coverage of the Olympics Opening Ceremony
The commercial-free hour, which begins at 1:30 p.m. ET on July 26, is sponsored by Coke, Delta, Eli Lilly, Toyota, Visa, and Xfinity
