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March Madness, Max Boost Warner Bros. Discovery’s TV Viewing Share
By George Winslow published
RESEARCH WBD’s Max viewership climbed 6% in March, boosted by ‘The White Lotus’ and ‘The Pitt’ according to Nielsen’s March Media Distributor Gauge

NBCU to Launch 40 FAST Channels on LG Channels
By George Winslow published
NBCU is also planning to enable shoppable content across LG smart TVs in the U.S.

Comcast Inks $3 Billion Deal to Extend U.S. Rights to Olympic Games to 2036
By George Winslow published
The media rights deal also includes partnerships on digital advertising, broadcast infrastructure and in-venue distribution

NBCU Kicks Off Road to Network’s 100th Anniversary With New Ad Capabilities, Data
By George Winslow published
At CES, company unveils new capabilities for engagement and customization along with data showing the power of TV advertising

NBCUniversal Works With Walmart to Bring Live Shopping to Live Sports
By George Winslow published
Starting Thanksgiving night, linear and streaming viewers will be able to shop for retail giant’s products during live sports coverage

Fubo To Launch 18 NBCU FAST Channels
By George Winslow published
Streaming Four Telemundo channels will launch first, with 14 more to follow

NBCUniversal and Group Black Launch ExcellencE! on Peacock
By George Winslow published
Streaming New collection brings together diverse-led content that appeals to multicultural audiences
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