Twitter Announces 30-Plus Content Deals at NewFront
NBCU, ESPN, Viacom, Hearst among the programming partners
NBCU
T-Mobile Takes the Most TV Spectrum for $8 Billion
T-Mobile was the big winner in the recently concluded TV spectrum incentive auction, followed by Dish and Comcast, according to Marci Ryvicker, senior analyst at Wells Fargo.
NBC to Broadcast 260 Hours of Rio Olympics
NBCU will present 2,084 hours of Olympic linear programming across 11 networks.