Latest about NBCU
NBCU Reports Record NFL Revenue, Sells Out Ad Inventory for Super Bowl LX
Media company sees more demand than ever for the Super Bowl with 20% increase in digital investments led by Peacock
NBCUniversal Blasts Idea of Two-Tiered Station Ownership Rules
FCC filing said that there should not be two separate ownership caps for network O&Os and other TV station groups
USGA Deal Keeps Golf’s U.S. Open With NBCU Through 2032
Sports Pact includes NBC, Peacock and cable coverage via Versant of men’s, women’s and senior U.S. Open tourneys
IAB Tech Lab Releases Live Event Ad Playbook
Developed in collaboration with Amazon, NBCUniversal, FreeWheel, and Index Exchange, the proposed standards aim to improve ad delivery for live streaming events
NBCU Reports ‘Highest Sales Volume in History’ for 2025-26 Upfronts
Despite economic jitters, it secured record-setting commitments from advertisers for the Milan-Cortina Winter Olympics, Super Bowl and the FIFA World Cup; it also reported records sales during its Digital Upfront
March Madness, Max Boost Warner Bros. Discovery’s TV Viewing Share
RESEARCH WBD’s Max viewership climbed 6% in March, boosted by ‘The White Lotus’ and ‘The Pitt’ according to Nielsen’s March Media Distributor Gauge
NBCU to Launch 40 FAST Channels on LG Channels
NBCU is also planning to enable shoppable content across LG smart TVs in the U.S.
Comcast Inks $3 Billion Deal to Extend U.S. Rights to Olympic Games to 2036
The media rights deal also includes partnerships on digital advertising, broadcast infrastructure and in-venue distribution
