SAN DIEGO—Visaic has deep roots in video and sports media. Our team of industry veterans has worked with some of the biggest brands in sports. We founded the company in 2020 to build a fast-growing sports business anchored by the Visaic Interactive Platform (VIP), an AI-powered engine that helps sports properties own their audience and elevate their brand.
Today, VIP is a fully managed, turnkey solution built on three core pillars: Fan Experience, Data IQ and Monetization. We deliver premium fan experiences across any device, apply advanced data science to deepen engagement, and provide flexible hybrid monetization models. VIP is purpose-built for sports, and we believe it is one of the most advanced platforms on the market.
To support VIP at true sports scale, we needed a reliable and flexible live-video workflow foundation—in 2025 alone, we surpassed 55,000 live games. During peak periods, we manage close to 2,000 games a week, so operating at this volume requires a partner that can support large-scale, flexible ingest and full automation.
API Forward
We evaluated several workflow technologies early in our development, but Zixi offered the combination of reliability, automation and partnership that we required. Zixi gives us the reliability and insight we need to scale efficiently. With a unified view of our live workflows, we have been able to grow distribution while keeping operational complexity firmly in check.
Three factors made Zixi the right choice for us. The first was the API-forward design. Even before ZEN Master’s API set reached its current level of maturity, it was clear we could automate the full life cycle of each event. We needed to create, configure, monitor, and tear down live events entirely through automation. Zixi gave us the means to build that system.
The second factor was the flexibility on ingest and delivery. We work with hundreds of venues and a wide range of production tools, which means we see all types of ingest formats. Zixi’s support for RTMP, SRT and the Zixi protocol allowed us to create a consistent and reliable workflow regardless of how a venue originates its feed.
The third factor was the partnership itself. Live sports requires rapid response, so our NOC works closely with Zixi support through established Slack workflows. The speed of that collaboration has been essential, whether an issue is minor or significant. The pace of live events does not allow slow turnaround times, and Zixi has consistently met the urgency of our environment.
Our workflow starts at the venue—across college campuses, arenas and automated camera systems, we ingest signals using RTMP, SRT or the Zixi protocol. Zixi Broadcaster instances, i.e. a virtual server running in the provider’s data center that is deployed in our cloud environment, handle transcoding, packaging and feed into our multi-CDN workflow. ZEN Master provides orchestration, but we rely on the ZEN Master APIs to automate the process. We also have AI agents that monitor the games for QoS and automatically trigger responses based on the incoming signals.
Automated Fall Sports
A typical Saturday during the fall sports season demonstrates how this works. Our platform may be processing hundreds of simultaneous games. For each event, our automation activates Zixi Broadcasters, assigns them to specific games, applies the correct transcoding settings, configures redundancy and monitors stream health. If a Broadcaster instance shows issues such as packet loss or increased latency, our system uses telemetry from Zixi to automatically reassign the event to another instance. The process is automated and does not require repeated operator input.
This level of automation allows our team to manage tens of thousands of games per month. Whether we’re powering large, aggregated sports platforms spanning many leagues and thousands of games or a branded university athletic conference with dense schedules and high live-viewer concurrency, Zixi enables consistent quality across widely varied venues and customer segments.
By integrating Zixi solutions with VIP, we have helped our customers achieve strong results and bring broadcast-level experiences to audiences of all sizes.
More information is available at https://zixi.com/.
