LONDON— Sports marketing agency Pitch International has gone live with cloud-based distribution of Emirates Football Association Challenge Cup matches with the help of broadcast services provider Globecast and Synamedia’s Quortex Link cloud distribution platform.
Using Synamedia’s Quortex Link, integrated with Globecast’s managed services platform, broadcasters can receive matches via IP or satellite.
The FA Cup, a knockout competition for English teams, is said to be the world’s oldest football tournament. It attracted nearly 100 million viewers during the 2023-24 season. Pitch owns the broadcast rights across western Europe, the Middle East and North Africa. Through its partnership with Globecast and Synamedia it now is offering broadcasters in these markets IP-based or satellite reception of matches, all managed seamlessly on the Globecast platform.
Pitch selected Globecast’s Connect Live SRT platform, powered by Synamedia’s SaaS-based Quortex Link, for high-quality, low-latency IP delivery to affiliates across multiple territories. Quortex Link provides Globecast with the scalability, robustness and operational confidence required to support a dense schedule of matches while maintaining broadcast-grade performance. Quortex Link also allows Globecast to tailor each broadcaster’s feed to the correct video format and frame rate.
By combining Quortex Link’s pay-as-you-go cloud distribution with traditional satellite services, Globecast delivers a best-of-both-worlds approach, providing right holders and broadcasters flexibility. The workflow ensures security, redundancy, reach and predictable performance, even during the most logistically complex rounds of the competition.
More information is available on the Globecast and Synamedia websites.
