LONDON—Vizrt has added a number of AI-driven advances features offering improved speed, intelligence, and accuracy in the newest version of its media asset management (MAM) system, Viz One 8.1.
The new capabilities are designed, the company reported, to help broadcasters and content owners who face mounting pressure to deliver more content, faster, and across more platforms. They are finding that with the ever-growing volume of raw footage and the limits of manual shot logging and archive research mean that traditional workflows are no longer sustainable, Vizrt explained.
To address these common challenges, Viz One 8.1 integrates with aiconix’s DeepVA sovereign AI platform, automating key stages of media management and moving teams from time-consuming manual processes to managing media with speed and accuracy.
“Content creators need AI that works for their specific needs, not a one-size-fits-all solution,” says Esther Arroyo, CMO at aiconix. “DeepVA’s ability to train custom models and generate structured, machine-readable metadata ensures Viz One customers can optimize their workflows and deliver more relevant, localized content to their audiences.”
With the integration, the AI-powered visual recognition in Viz One 8.1 means the user can surface the right content in seconds. It adds visual understanding to archives and workflows, automatically identifying and tagging faces, objects, and scenes within video material, including through trainable custom models, Vizrt said.
The AI automated metadata generation replaces the need for manual logging. Instead, teams can review metadata logged by AI, train custom models for unknown entities, and perform optional quality assurance reviews. The strength in reliability is significant: up to a 50% increase in logging accuracy, 10 times the speed in logging workflows, and five times quicker search and discovery, Vizrt reported.
With the increase in time efficiency, surfacing the best clips, scenes, and themes dramatically expands the possibilities for reuse, compliance, and even monetization of the content. In addition, faster research and clip discovery mean fewer bottlenecks and greater creative flexibility for broadcasters and content creators working across news, sports, and entertainment on any platform, the company said.
Viz One 8.1 builds on the system’s containerized architecture designed to scale seamlessly across on-premises, hybrid, and cloud environments. DeepVA’s AI services are deployed securely within each Viz One environment, providing powerful AI workflows without risking sensitive data leaving the infrastructure.
Vizrt and DeepVA also said that they are pioneering a pragmatic approach to AI in media: delivering automation where it adds real value, without unnecessary complexity. Viz One 8.1 delivers the kind of AI that makes a measurable difference; saving hours of manual tagging, surfacing the most relevant assets instantly, and helping content creators tell better stories, faster.
“Viz One 8.1 is the next step in our long-term vision to accelerate efficiencies,” says Jochen Bergdolt, Head of MAM at Vizrt. “By combining Viz One’s proven reliability with intelligent automation, we’re giving customers the tools to work smarter today – and build stronger media operations for tomorrow."
Find out more about the ultimate efficiencies in media asset management: https://www.vizrt.com/products/viz-one/
