If you’re running a modern media business, your technology stack probably looks like a patchwork quilt: one vendor for encoding, another for your player, a cloud studio for channels, a separate SSAI platform, and yet another system for analytics. Individually, each component might be “best of breed,” but together they create drag, integration overhead, and constant manual work.
The next wave of media companies won’t win by adding more tools. Their advantage will come from adopting an AI-First platform that understands the entire workflow—ingest, editing, playout, apps, and monetization—and uses AI as the connective tissue across every step. This is the challenge Akta was built to address.
From Disconnected Parts to an AI-First Control Plane
Today’s video stacks are assembled from disconnected parts: a dedicated encoder and packager, a separate player SDK, a QoE-focused analytics platform, and stand-alone systems for scene or content analysis. This creates isolated pockets of intelligence but no central, unified brain.
An AI-First platform like Akta takes the intelligence buried inside individual tools and extends it across your entire operation. End-to-end by design, Akta brings together live streaming and events, VOD libraries and cloud editing, FAST and linear channels, SSAI and rights/DRM/entitlements, and OTT/CTV app delivery in a single SaaS platform with a common data and metadata model. Instead of juggling vendors, you operate one integrated system.
Akta is architected as AI-First, with agents embedded throughout. These agents detect scenes and key moments, automatically cut highlight clips and alternate versions, enrich assets with contextual metadata, assemble schedules and lineups with advanced logic, and determine optimal ad opportunities and break structures in real time.
Critically, Akta moves you from “insights” to “automatic actions.” Traditional analytics can flag problems like viewer drop-off, but humans still have to log into multiple systems to fix them. With Akta, the platform that detects the issue can also edit, repackage, reschedule, and remonetize the content—often automatically—creating a control plane for your business.
Programmers Need AI-Driven Operations
Akta gives programmers a broader, AI-First model for managing channels, apps, live, and VOD in one environment. Channels sit alongside live events, OTT services, CTV/mobile apps, and deep VOD catalogs, all governed by the same AI.
Instead of basic automation, Akta’s AI Scheduling Agents understand content at the scene level, not just the asset level. They assemble channels based on editorial rules, audience behavior, and rights windows; place ad breaks at contextually appropriate, non-intrusive moments; and automatically curate special blocks from your library.
The same intelligence powers multiple experiences. The AI that programs channels also suggests homepages and rails in your apps, builds highlight playlists for live events, and surfaces the right content to the right audiences in both linear and VOD environments. You get a programmable AI brain that applies business rules consistently across platforms.
Monetization Beyond a Single Surface
Akta treats monetization as a unified discipline. One engine and one understanding apply to FAST and linear channels, live events and sports, and VOD libraries and clips, so you can harmonize strategies instead of building separate playbooks.
AI is also pushed further upstream. Akta optimizes not just at the moment of ad insertion but earlier, by detecting narrative breaks and emotional beats for better ad placement, creating alternate edits and highlight packages tailored to specific monetization needs, and identifying segments suited for sponsorships, branded content, or premium formats.
Because Akta treats broadcast, OTT apps, and FAST channels as different views on the same content and data fabric, metadata, identity, rights, entitlements, and decisions are shared. Learning from one domain (for example, VOD completion rates) can immediately inform how you package and monetize live replays or FAST channels.
The Real Business Advantage: Efficiency and Focus
The value of an AI-First platform is primarily operational. Multi-point solutions force teams to copy data between systems, manually build playlists and ad pods, repeat edits for different surfaces, and spend time on integration instead of storytelling and strategy.
Akta flips that equation. AI agents automate repetitive work like clip cutting, rough editing, and initial scheduling, so teams can focus on creative review and business decisions. A single platform becomes the source of truth for content, rights, performance, and value. Launching a new themed channel, campaign, or monetization model becomes a configuration change, not a multi-month project. Consolidating multiple vendors into one AI-centric platform reduces integration burden, contract sprawl, and maintenance costs.
Akta is built for a media landscape where AI is the operating system for your entire video business. By moving beyond a patchwork of point solutions, Akta delivers a unified, AI-First control plane and a step-change in operational efficiency—freeing teams to focus on what matters most: creativity, audience growth, and revenue.
About Akta
Akta is the award-winning, AI-first digital video platform for broadcasters and media companies, powering TV Everywhere and OTT for live and on-demand. Its turnkey workflow streamlines video from ingest to playback and monetization, tuned to perform at extreme scale for marquee events like the Super Bowl and World Cup. Beyond SVOD, Akta’s server-side ad insertion delivers premium, targeted advertising across every device, making it a leading choice for AVOD and FAST channels. Trusted by brands including CBS Stations, Nexstar, Fox TV Stations, Discovery Latam, and TelevisaUnivision, Akta unifies quality, reach, and revenue in one platform.
