OTT

Two months before the crucial upfront market, NBCUniversal has created a new metric that unifies linear and digital viewing of an advertising campaign.

• By Jon Lafayette
  Apr 5, 2018

The global OTT/IPTV market will reach $117.07 billion by 2025 according to a new report from Grand View Research.

• By Jenny Priestley
  Apr 5, 2018

The IAB Tech Lab, a non-profit consortium of advertisers, content creators and consumer electronics manufacturer, has released a set of guidelines designed to improve consumers’ video ad experiences across smart TVs, connected devices and other OTT systems.

• By Claudia Kienzle
  Apr 5, 2018

New direct-to-consumer streaming service will offer live MLB, NHL and MLS games as well as college athletics

• By Phil Kurz
  Apr 3, 2018

Amplifying a growing trend, 21 percent of U.S. pay TV customers say they subscribe to an online video service from their MVPD, up from 10 percent a year ago, according to a Parks Associates study.

• By Jeff Baumgartner for Multichannel News
  Apr 2, 2018

Analyst suggests Comcast is more interested in OTT possibilities than satellite

• By Jenny Priestley
  Mar 19, 2018

Will offer live and VOD programming on smart TVs

• By Michael Balderston
  Mar 19, 2018

DTC subscriptions poised to reach nearly 50 million by then, The Diffusion Group predicts

• By Jeff Baumgartner
  Mar 15, 2018

Confab to explore opportunities across media supply chain

• By Susan Ashworth
  Mar 13, 2018

DVB-I effort will focus on commercial requirements for standalone linear TV over broadband

• By Darryl Jefferson
  Mar 5, 2018

Following some apparent fits and starts, YouTube TV has launched an app for select Roku streaming player models and all integrated Roku TV models.

• By Jeff Baumgartner
  Feb 1, 2018

The study, conducted online, would mean that a big share of people would be limited to one or two streaming subscriptions per person.

• By Jon Lafayette
  Jan 31, 2018

Netflix, Hulu and Amazon Prime will spend $10 billion annually on original content by 2022 –a threefold increase from what they spend today, according to a new report from The Diffusion Group (TDG).

• By Phil Kurz
  Jan 30, 2018

A little over 10 years ago, Netflix launched its streaming service, effectively heralding the dawn of over the top services.

• By Tom Butts
  Jan 16, 2018

• By Broadcasting & Cable
  Jan 10, 2018

The time people spent consuming video on their mobile phones approached a half hour last year, and by 2022 mobile video will account for three-quarters of mobile data traffic, but there is a degree of frustration emerging among consumers with the OTT viewing experience.

• By Phil Kurz
  Jan 4, 2018

License fees paid by OTT video programming distributors are becoming more important to TV networks, so Media Audits International is creating an OTT digital audit program to audit distribution carriage agreements and subscriber/transactional records maintained by OTT content distributors.

• By Michael Balderston
  Dec 15, 2017

Hub Entertainment Research’s report last month, which found that 52 percent of pay-TV viewers prefer to watch their favorite shows online rather than via traditional broadcast or cable channels, surfaced amid a flurry of high-profile developments in the fast-evolving, over-the-top and subscription video-on-demand market.

• By Gary Arlen
  Dec 15, 2017