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It is the first broadcast sales organization to implement MDE, which dramatically speeds up the delivery of audience data in local markets
Parks Associates also reports that 33% of subs said they liked the idea of having their content aggregated into one place
The VAB study of media consumption among key audiences for advertisers found that 56% of adults with full time jobs are watching more TV news
Digital media ad spend will climb to $104.1 billion while traditional media will see $80.4 billion in advertising
The multi-year agreement covers all of its streaming, national and local TV and radio properties
Revenue on track to hit $200 billion by 2030 as streamers shift focus from subscriber growth to price increases and ad-supported tiers, Ampere Analysis reports
The deal expands its market intelligence offerings across display and ProAV markets
41% have ended a subscription in the last six months; 61% say they would cancel their favorite service if monthly prices increased by $5
