Latest about Research
YouTube Maintains Largest Share of TV Viewing
RESEARCH Platform tallied 12.4% of all TV viewing in April, beating out Disney in Nielsen’s ranking of top media companies
Study: New Streaming Bundles Are Attracting Consumers
As consumers work to reduce spending, the percentage of homes paying for three or more major streaming services declined in 2025, the Hub Entertainment Research survey found
Study Highlights Importance of ‘Digitally Savvy’ Hispanic Audiences
Research Hispanic respondents in the Altman Solon study exhibited a distinctly tech-savvy profile, with most self-identifying as early adopters of new tech
Parks: U.S. Ad-Supported SVOD Subscriptions to Top 278M by 2029
82% of viewers see streaming ads through a combination of free streaming services, ad-based tiers of subscription streaming services, and vMVPD services that feature ads as part of their live/linear bundles of channels.
Survey: Turning Inward, Most Americans Consume Little or No International News
A quarter of those polled say they never consume foreign news, with 71% spending less than 30 minutes a day, according to SmartNews
Nielsen: Asian Americans Stream More, Watch More Sports
Demographic spends 53% of TV time with streaming services, up from 45% last year
TiVo: Viewers Continue to Cut Back on Streaming Subscriptions
Good news for pay TV: cord-cutting has declined
Latinx Viewers Are Avid Streamers and More Likely to Be Pay TV Subscribers
Demographic shows higher subscription rates for pay TV, SVOD and vMVPD services and is more likely to use FAST channels than the general population, per Horowitz Research
