Research

Research They were planning to increase spending an average of 17% this year, according to Premion and Advertiser Perceptions

The addition of the segments reflects the growing demand for targeting capabilities as the industry shifts towards addressable advertising

RESEARCH TV, viewed on a television screen, has the highest reach and time spent of all media platforms studied, according to the advertising association

About 2 million of those were younger viewers aged 18 to 34

Optimism among executives was coupled by growing interest in sports, particularly among younger viewers, according to a new survey

Its content metadata will power Samsung’s LLM-enabled improvements to entertainment search and discovery

Audience data across Disney+, Netflix, HBO Max, Paramount+, Prime Video and 16 other platforms found that premium video delivered stronger results according to the VAB

Average viewing of 23.5 million across NBC, Peacock, NBCU Digital Platforms and Versant’s USA Network and CNBC was up 96% over Beijing in 2022

New Gracenote data also shows that news content on FAST channels up 58% as streaming catalogs continue rapid expansion

Audiences across NBC, Peacock and Telemundo were the largest since 2011