Research

Nearly 60% of US online adults now report they listen to podcasts

The partnership marks a significant step in Weigel’s move beyond traditional demographics to towards audience-based buying,

It is the first broadcast sales organization to implement MDE, which dramatically speeds up the delivery of audience data in local markets

Parks Associates also reports that 33% of subs said they liked the idea of having their content aggregated into one place

The VAB study of media consumption among key audiences for advertisers found that 56% of adults with full time jobs are watching more TV news

Digital media ad spend will climb to $104.1 billion while traditional media will see $80.4 billion in advertising

The multi-year agreement covers all of its streaming, national and local TV and radio properties

Revenue on track to hit $200 billion by 2030 as streamers shift focus from subscriber growth to price increases and ad-supported tiers, Ampere Analysis reports

The deal expands its market intelligence offerings across display and ProAV markets

41% have ended a subscription in the last six months; 61% say they would cancel their favorite service if monthly prices increased by $5