Latest about Research
Study: AI Labeling Does Not Hurt Video Ad Performance
MediaScience tested four AI labeling approaches as governments and platforms start to require disclosure
Budgets Are Now the Top Consideration for Buying a Streaming Service
Half of consumers "strongly agree" that budget is the main factor they consider when buying entertainment services
Amazon, Netflix and Google to Capture Half of CTV Ad Market by 2030
Omdia is projecting that global CTV ad revenue will hit $81 billion by 2030
Analysts: `Streaming Is Actually Lowering the Cost of Watching the NFL’
Data from LightShed Partners shows that fans can watch every NFL game, 272 in tidal, for under $600 with an antenna
Study: Data and Measurement Problems Reduce CTV Ad Budgets
86% of media planners would move more of their linear TV budgets to CTV if they had show-level targeting and reporting, according to Gracenote
Study: Downstream Fiber Usage Outpaces Cable Broadband
OpenVault Broadband Insights report finds 3 times higher median usage for fiber during the evening peak period in Q1 2026
Parks: Tubi, Roku Channel Are Top U.S. FAST Platforms
Streaming Fox’s Tubi platform leads the pack in monthly users, research firm finds
Study: Free Streaming Emerges as TV’s New Normal
FAST users watch and spend nearly as much on streaming as non-users according to Hub Entertainment Research
