Latest about Research
TV Ad Impressions for Football Spiked in Q3
Television’s top draw grew became even more important as NFL TV ad impressions grew 12% and college football jumped 16% in Q3 2025 compared to Q3 2024
J.D. Power: Wireless Internet Signups Soar Over Last 6 Months
Company’s consumer satisfaction survey found T-Mobile ranked the highest nationally for wireless internet
Study: 45% of U.S. Internet Households Now Watch FAST Services
Nearly 9 in 10 (89%) of these homes also subscribe to at least one streaming service, with 59% choosing the cheaper ad-supported option, Parks Associates reported
Report: Counterfeit Devices Can Easily Distort CTV Ad Impressions
CleanTap says fake devices can seamlessly access premium ad Inventory, calls for industry-wide reform
TiVo Video Trends Report: Viewers Watching More Local Content
RESEARCH Consumer spending on video content grew year-over-year in the second quarter according to report
TVB: Local TV News Remains Valuable To Viewers, Advertisers
Research Study shows local TV news, consumed on TV or digitally, remains No. 1 when it comes to trustworthiness
CIMM Launches Startup Program and Innovation Showcase
The two initiatives are designed to spotlight new technologies and foster collaboration between emerging technology companies and established industry leaders
Warner Bros. Discovery Signs New Deal with Nielsen
The multi-year measurement and analytics agreement covers all of WBD’s streaming and linear platforms
