Research
Latest about Research
32.6 Million Americans Watched Trump's 2026 State of the Union Address
By George Winslow published
About 2 million of those were younger viewers aged 18 to 34

Survey: 88% of Sports Execs Bullish on Industry’s Prospects
By George Winslow published
Optimism among executives was coupled by growing interest in sports, particularly among younger viewers, according to a new survey

Samsung Taps Gracenote for AI-Powered Discovery
By George Winslow published
Its content metadata will power Samsung’s LLM-enabled improvements to entertainment search and discovery

Study: Premium Video Ads Outperform YouTube
By George Winslow published
Audience data across Disney+, Netflix, HBO Max, Paramount+, Prime Video and 16 other platforms found that premium video delivered stronger results according to the VAB

Milan Cortina Winter Olympics U.S. Viewing Best Since 2014
By George Winslow published
Average viewing of 23.5 million across NBC, Peacock, NBCU Digital Platforms and Versant’s USA Network and CNBC was up 96% over Beijing in 2022

Study: Sports Programming on Major Streamers Up 52% YoY
By George Winslow published
New Gracenote data also shows that news content on FAST channels up 58% as streaming catalogs continue rapid expansion
NBA All-Star Game Averages 8.8 Million Viewers
By George Winslow published
Audiences across NBC, Peacock and Telemundo were the largest since 2011

CIMM Details Research Plans for 2026 and New Board Appointments
By George Winslow published
Executives from Disney and OMD have joined the group’s Board
The professional video industry's #1 source for news, trends and product and tech information. Sign up below.


