Latest about Research
Netflix Breaks Into Top 3 Media Distributors for the First Time
Nielsen ranks YouTube as No. 1 media distributor share of TV viewing, followed by Disney, Netflix and NBCUniversal
Survey Shows Sports Fans Paying $88 Per Month on Streaming
SPORTS New research reveals majority of sports viewers face challenges watching streamed sports
Study: TV Ads Are Top Influencer of Older Adults Buying Retirement Homes
Research 80% of baby boomers and Gen Xers are reached by TV ads; 94% took some action
OPB Survey: Majority of U.S. Voters Oppose Eliminating Federal Funding for Public Media
As the Senate prepares to vote on canceling $1.1 billion in funding, 53% opposed the cuts and 44% approved
Nearly 90% of Advertisers will Use Gen AI to Build Video Ads, According to IAB
RESEARCH Latest report also details what advertisers expect from CTV
Netflix Boosts Streaming to 46% of TV Viewing in June
Broadcast's share fell below 20% for the first time ever, according to Nielsen's The Gauge
Survey: Consumers Signal Growing Interest in One Big Bundle
Two in three Americans say they would consider subscribing to a single bundle of streaming TV, smart home services, music and other offerings, according to Horowitz Research
Average U.S. Home Now Has Two Smart TVs
Top brands are Samsung and LG but Roku and FireTV are gaining market share as AI brings new hope for content discovery
