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LeBron James #23 of the Los Angeles Lakers dribbles against Alex Caruso #9 of the Oklahoma City Thunder during the fourth quarter in Game Four of the Second Round of the NBA Western Conference Playoffs at Crypto.com Arena on May 11, 2026 in Los Angeles, California (Photo by Luke Hales/Getty Images)
Nielsen: Thunder Rolls as NBA’s Most-Watched Team

By George Winslow Published

Sports Oklahoma City averages 1.8 million viewers per regular-season telecast, with LeBron James reigning as viewership king among players

Sports
Illustration photo showing the Claude logo displayed on a smartphone and the Anthropic logo on a computer screen, highlighting the growing competition among major artificial intelligence companies and the rapid evolution of AI technologies, in Tunis,Tunisia on May 24,2026. (Photo by Imen Ben Youssef / Hans Lucas via AFP)
Comscore’s New AI Intelligence Report Shows Massive Growth for Claude

By George Winslow Published

ChatGPT retains top spot in Q1, but Claude emerges as a fast-rising challenger, and women overindex on mobile AI assistant usage

Analysis
trophies
Study: Record Revenue Expected for FIFA World Cup 2026

By George Winslow Published

The tournament is expected to generate $9 billion in revenue, including record payments for media rights according to S&P Global Market Intelligence

Analysis
Stranger Things
Study: Average Time Between Seasons for Original Streaming Series Doubles

By George Winslow Published

Yet subscribers and viewers are remaining surprisingly loyal

Analysis
CIMM logo
New CIMM Paper Urges Industry to Rethink How Media Is Evaluated

By George Winslow Published

Group launches an industry consultation to support adoption of quality-based media buying

Analysis
HBO Max
Study: Sports Content Is Fastest-Growing Portion of Top Global SVOD Catalogs

By George Winslow Published

HBO Max is home to the most sports programming among major streamers, according to Gracenote

Streaming
Electric Sheep AI video platform
Study: AI Labeling Does Not Hurt Video Ad Performance

By George Winslow Published

MediaScience tested four AI labeling approaches as governments and platforms start to require disclosure

Analysis
Streaming platforms
Budgets Are Now the Top Consideration for Buying a Streaming Service

By George Winslow Published

Half of consumers "strongly agree" that budget is the main factor they consider when buying entertainment services

Analysis
BERLIN, GERMANY - FEBRUARY 21: Symbol photo: The logos of the streaming services Amazon Prime Video, Netflix, amazon music and youtube can be seen on a television on February 21, 2020 in Berlin, Germany. (Photo by Thomas Trutschel/Photothek via Getty Images)
Amazon, Netflix and Google to Capture Half of CTV Ad Market by 2030

By George Winslow Published

Omdia is projecting that global CTV ad revenue will hit $81 billion by 2030

Streaming
NEW ORLEANS, LOUISIANA - DECEMBER 01: NFL Christmas Gameday signage advertising the NFL's two Christmas Day marquee games streaming live on Netflix on December 01, 2024 in New Orleans, Louisiana. (Photo by Aaron M. Sprecher/Getty Images)
Analysts: `Streaming Is Actually Lowering the Cost of Watching the NFL’

By George Winslow Published

Data from LightShed Partners shows that fans can watch every NFL game, 272 in tidal, for under $600 with an antenna

Business
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