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Half of All U.S. Consumers Say Social Media Is Their Primary Way to Learn About Brands
By George Winslow published
New Horowitz survey highlights the growing importance of social media and the shoppable media ecosystem in ways that are worrying for traditional TV advertising

Survey: Younger Gen Z Consumers Spend 5.1 Hours a Day on Social Media
By George Winslow published
Social media usage is still marked by a generational divide, with boomers spending just 1.5 hours a day in Q3 2025

Global Sports Rights Spending to Top $78 Billion in 2030
By George Winslow published
Sports Ampere Analysis forecast says NBA, MLB deals will boost U.S. spending to more than $36 billion in 2030

Haivision’s Broadcast Transformation Report Aims to Provide a ‘Snapshot of Realities Faced by Broadcasters’
By Jenny Priestley published
Report will explore highlight major trends in live video contribution, remote and cloud production, IP workflows, 5G, AI, and other emerging technologies

Study: Salaries in Content, Connectivity Industries Continue To Grow
By Phil Kurz published
The research projects that salary increases in 2026 will be 3.1% for connectivity companies and 3.2% for content creators

Popularity of Online Short-Form Content Moving Beyond Social Media
By TV Technology Staff published
RESEARCH Publishers need to get on the bandwagon, researcher says

Research: Netflix Boosts Viewing With Familiar Kids Franchises
By George Winslow published
Bet on ‘Sesame Street’ fits in with its successful strategy of streaming popular children’s programming

ITU: 6 Billion Now Online Globally
By TV Technology Staff published
RESEARCH About three-quarters of the world's population are using the internet in 2025
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