Latest about Research
Study: Repurposed Traditional TV Ads for CTV Is a Missed Opportunity
About half of all CTV ads are still traditional TV spots that leave billions in potential brand impact untapped, according to TripleLift
Study: Creator Content Plays Growing Role in Streaming Habits
67% say creator content feels more original than most traditional TV and movies, according to a new survey from Tubi
A+E Global Media Signs New Agreement With Nielsen
The multiyear deal covers covers audience measurement and media intelligence and includes new services
YouTube Tops Disney and Netflix as World’s Biggest Media Company
Researcher values the company at more than $500B
Study: Overloaded Sports Fans Fed Up with Fragmented Viewing Options
The complexity of finding and watching their favorite sports creates opportunities for aggregators, researchers report
Zefr Receives MRC Accreditation
The first-of-its kind accreditation for a third party platform integration is for content-level brand safety and suitability reporting on YouTube
Duke Tops Nielsen's List of Most Watched Men's College Basketball Teams
South Carolina and Iowa rank number 1 and 2 among the most watched women's college teams
Study: 20% of Internet Users Now Watch Video Podcasts on Social Media
As video podcasts go mainstream, YouTube has emerged as the most popular outlet according to Ampere Analysis
