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Survey: Two-Thirds of Black Consumers Pay More Attention to Culturally Relevant Ads
The majority of those surveyed prefer to buy brands who advertise in content that reflect their culture, Nielsen reports
S&P: Funding for GenAI Applications Nearly Tripled in 2025
GenAI application startups raised more than $95 billion across 143 funding rounds in 2025, according to data from S&P Global Market Intelligence.
NAB: Free Local Broadcasting Powers $1.19 Trillion in U.S. Economic Activity
The new research commissioned by the NAB found that local broadcasting supports 2.46 million jobs nationwide
Study: Broadcast Remains the Most Powerful Platform for Reaching NFL Audiences
While Prime Video recently set a streaming record, broadcast still delivers the largest NFL audiences, TVB reports
Netflix Drives Global Growth in Ad-Supported Streaming
RESEARCH Ad-supported streaming grew across major platforms between Q4 2024 and Q3 2025, despite a drop in usage on Prime Video
NFL’s 2025-26 Regular Season Is Second-Most-Watched Ever
SPORTS Games averaged 18.7 million viewers, up 10% from 2024
Parks: Smart TVs Are Primary Streaming Device in U.S. Homes
Study finds that 61% of U.S. internet households use the TV as their main streaming device; Roku remains the most popular OS
CTA: U.S. Consumer Tech Revenue to Hit $565 Billion in 2026
As CES 2026 opens in Las Vegas amid uncertainty about tariffs and the economy, the trade group predicts 3.7% growth this year
