Research

Final Four Viewing was up 19% YoY and the Championship was up 18%, with 11.8 million watching the game on CBS

The platform offering local insights from 200+ markets will be officially introduced at the 2025 NAB Show

M&E companies are at a tipping point. where they risk losing the next generation of viewers, a new study from Deloitte concludes.

The report provides the first-ever industry benchmarks on AI usage, adoption rates, and perceptions

Streaming’s share rose even though Super Bowl Sunday was the second most-watched day of TV in the history of monthly reports from Nielsen’s The Gauge

CTV ad impressions were up 24% in 2024 and its share of ad spend grew significantly

Shoppable TV will be a major opportunity as U.S. online consumer spending grows from $1.4 trillion in 2025 to $2 trillion in 2029

As TV viewing spiked by 131% YoY, EDO reports that the impact of ads in women’s sports increased by 56%

More sports added to four of the five leading services; big increases were seen on for Disney+ and Netflix, according to a Gracenote study

The joint effort will allow advertisers to access real-time insights into the revenue impact of their ad spend