Latest about Research
77th Emmy Awards on CBS Deliver Largest Audience Since 2021
TV viewing was up by 8% from last year to 7.42 million
Local TV Has Lost More than Half of Its Media Spending Market Share Since 2017
Local TV accounted for only 6% of total media spending through June 2025, down from 13% in 2017, according to Guideline
Study: More Viewers Start Their TV Viewing with a SVOD Service Than Live TV
Less than one third of viewers start watching TV with a live TV service; 40% begin with an SVOD service like Netflix
Nielsen: Hispanic Consumers ‘Leading the Way’ in Consuming Streaming Content
Demo spends much more time with streaming services than the general population, according to a new study
S&P: Pay-TV Subscriptions Decline for Ninth Straight Year
RESEARCH No sign of relief for industry that saw subscriber loss of 7.1% in 2024
Global FAST Channel Count Continues to Spike
The number of global FAST channels grew by 14% since Q1 2025 and 73% since 2023 according to Gracenote
Ampere: Sports Rights Outpacing U.S. TV Revenues Fivefold
SPORTS European sports rights show slower growth
