Latest about Research
CIMM Details Research Plans for 2026 and New Board Appointments
Executives from Disney and OMD have joined the group’s Board
Survey: Voters Say Broadcast Ownership Cap Is Unfair to Local Stations
The NAB released survey data showing that 58% said the current ownership rules are `unfair’ and 38% are more likely to vote for lawmakers who want to eliminate them
Nielsen To Launch Co-Viewing Pilot Program Beginning With Super Bowl
Project will use Nielsen’s proprietary wearable measurement devices
IAB Launches Project Eidos To Modernize Ad, Marketing Measurement
The multi-year project aims to replace today’s channel-by-channel measurement
MRC Issues Final Digital Advertising Auction Transparency Standards
The standards create a baseline for disclosure and reporting in terms of how an auction scores, sets prices, uses reserves, and changes over time
Report: Performance TV Ties With Social Media in Driving Ad Results
‘2026 State of Performance TV Report’ from tvScientific also finds budgets shifting from YouTube, Meta
Hub: Rising Social and Creator Video Consumption Reduces Time Spent with TV and Movies
RESEARCH Short-form video is expanding beyond young viewers and mobile devices, earning a growing place on the big-screen TV according to new research from Hub
Survey: Two-Thirds of Black Consumers Pay More Attention to Culturally Relevant Ads
The majority of those surveyed prefer to buy brands who advertise in content that reflect their culture, Nielsen reports
