Latest about Research
U.K. Researchers Conclude Most Viewers Can't Discern 8K (or Even 4K) Resolution
To calculate the resolution limit, researchers conducted a study that measured participants’ ability to detect specific features in color and greyscale images on a screen
Study: Mini-Dramas Attract Mega Audiences
Nearly half of those who watch short-form video on social media are aged 18 to 34
Survey: Americans ‘Concerned’ About AI’s Impact on Journalism
Data from a major new survey was released at ‘The Future of News: AI, New Revenues and Risks, and the Policy Response' panel during tNAB Show New York
Nielsen: September Football Produces `Historic Monthly Spike’ in Broadcast Viewership
Time spent watching broadcast programming shot up 20% month-over-month, boosting its share of TV viewing past cable
Study: `More Critical Than Ever' for Brands to Focus on Hispanics
The non-Hispanic White population “will decline from 55% of the total U.S. population in 2026 to 52% in 2031, a new study from Claritas forecasts
TV Ad Impressions for Football Spiked in Q3
Television’s top draw grew became even more important as NFL TV ad impressions grew 12% and college football jumped 16% in Q3 2025 compared to Q3 2024
J.D. Power: Wireless Internet Signups Soar Over Last 6 Months
Company’s consumer satisfaction survey found T-Mobile ranked the highest nationally for wireless internet
Study: 45% of U.S. Internet Households Now Watch FAST Services
Nearly 9 in 10 (89%) of these homes also subscribe to at least one streaming service, with 59% choosing the cheaper ad-supported option, Parks Associates reported
