Research

86% of media planners would move more of their linear TV budgets to CTV if they had show-level targeting and reporting, according to Gracenote

OpenVault Broadband Insights report finds 3 times higher median usage for fiber during the evening peak period in Q1 2026

Streaming Fox’s Tubi platform leads the pack in monthly users, research firm finds

FAST users watch and spend nearly as much on streaming as non-users according to Hub Entertainment Research

NBC Sports averaged 4.9 Million Viewers for 13 NBA playoff games on NBC and Peacock from April 19-28

Combined entity reaches 57% of US internet households, positioning it alongside Netflix, Google, Amazon, and Disney in viewer engagement and reach

The launch of tvScientific by Pinterest is the first major outcome of the visual search and discovery platform’s acquisition of tvScientific

Feature gives advertisers and agencies better insights into media campaign outcomes

Nearly 60% of US online adults now report they listen to podcasts

The partnership marks a significant step in Weigel’s move beyond traditional demographics to towards audience-based buying,