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DEG: Streaming Revenue up 27.1% to $22.9B in First Half of 2024
AVOD and FAST content produced $5.4B in revenue for Q2, 2024
Study: Roku Is the Most Popular Brand of Streaming Players in the U.S.
43% of streaming media player owners report using Roku the most often according to Parks Associates
Comscore Introduces Comprehensive Cross-Platform YouTube Audience Measurement
Comscore measurement and video insights are now available for YouTube traffic on desktop, mobile and CTV
IAB: Ad Buyers Boost Digital Video Spending But Complain About Inadequate Measurement
89% of buyers are now using alternative measurement currencies and 75% of CTV advertising is now programmatic according to a new IAB report
Streaming Jumps to a Record 40% of TV Viewing in June
Disney+, Tubi, Netflix and Max each exhibited double-digit monthly usage growth as broadcast and cable lost share
MobileFuse, iSpot.tv Strengthen CTV and Video Measurement Capabilities
Combining iSpot with MobileFuse's CTV offering gives advertisers a clearer view into the incremental reach and impressions over both linear and CTV sources
Jared Grusd Joins Nielsen as CEO of Gracenote
Grusd comes to Nielsen’s Gracenote with deep experience at such media companies as Snapchat, Spotify, Google and HuffPost
African-American Audiences Embrace vMVPDs, FAST and Black-Targeted Streamers
Over 4 in 10 (42%) have access to at least one Black-targeted SVOD and are heavy users of FAST channels
