Research

A new study of cancelled streaming series found that renewal rates on broadcast were significantly higher than for shows on major SVOD services

The 2025 totals were the third-highest annual total on record

HUB survey shows that being viewers’ first choice makes a streaming service up to six times more resistant to cancellation

Interest in making live sports streaming/CTV advertising investments during the next 6 to 12 months is even higher among ad agencies

Men’s championship averaged 3.2 million viewers while women’s championship averaged 2.7 million

Kagan’s Q1 2026 MediaCensus consumer survey finds that 16% of respondents do not subscribe to a traditional wired home broadband service

New tool lets advertisers combine their customer data with Nielsen’s insights inside secure data clean rooms for more effective ad targeting

Engagement is rising fastest among teens and young adults, Hub survey finds

RESEARCH Researcher Omnia highlights how the competition for viewer attention has extended to the mobile screen

The report finds that low latency for live streaming has overtaken controlling costs and is now the number one concern for 36% of respondents, according to Bitmovin