Research

Ads in breaking local TV news coverage make all viewers, including younger ones, more likely to purchase a product, according to the survey

Indiana Fever-Atlanta Dream matchup averaged 2.6 million viewers, making it the most-watched WNBA game ever on cable

New Gracenote analysis finds sports program titles up 31.2% and individual games and events up 37.5% YoY

AI ranked number two, followed by REMI and multi-platform content delivery, according to Devoncroft’s 2026 Big Broadcast Survey of global media tech buyers

While linear TV spending declined, the league saw 39% year-over-year growth during the NBA Finals, according to Guideline

The games generated 84 Billion minutes of viewing across Fox, Fox Sports 1 and NBCU’s Telemundo in June, according to The Gauge

New agreement will leverage Gracenote infrastructure to improve content discovery and programmatic CTV advertising

Streaming Revenues from ad-supported tiers in North America are set to exceed $45 billion this year, accounting for 54% of subscription streaming revenues, Ampere Analysis says

RESEARCH Ampere study finds media time outpaces the share of the day spent on ‘sleep’ or ‘work’

Launch partners include A+E Global Media, Spectrum Reach, Fuse Media, NBCUniversal, Paramount, Warner Bros. Discovery and Xumo