Research

Optimism among executives was coupled by growing interest in sports, particularly among younger viewers, according to a new survey

Its content metadata will power Samsung’s LLM-enabled improvements to entertainment search and discovery

Audience data across Disney+, Netflix, HBO Max, Paramount+, Prime Video and 16 other platforms found that premium video delivered stronger results according to the VAB

Average viewing of 23.5 million across NBC, Peacock, NBCU Digital Platforms and Versant’s USA Network and CNBC was up 96% over Beijing in 2022

New Gracenote data also shows that news content on FAST channels up 58% as streaming catalogs continue rapid expansion

Audiences across NBC, Peacock and Telemundo were the largest since 2011

Executives from Disney and OMD have joined the group’s Board

The NAB released survey data showing that 58% said the current ownership rules are `unfair’ and 38% are more likely to vote for lawmakers who want to eliminate them

Project will use Nielsen’s proprietary wearable measurement devices

The multi-year project aims to replace today’s channel-by-channel measurement