Latest about Research
Amazon, Netflix and Google to Capture Half of CTV Ad Market by 2030
Omdia is projecting that global CTV ad revenue will hit $81 billion by 2030
Analysts: `Streaming Is Actually Lowering the Cost of Watching the NFL’
Data from LightShed Partners shows that fans can watch every NFL game, 272 in tidal, for under $600 with an antenna
Study: Data and Measurement Problems Reduce CTV Ad Budgets
86% of media planners would move more of their linear TV budgets to CTV if they had show-level targeting and reporting, according to Gracenote
Study: Downstream Fiber Usage Outpaces Cable Broadband
OpenVault Broadband Insights report finds 3 times higher median usage for fiber during the evening peak period in Q1 2026
Parks: Tubi, Roku Channel Are Top U.S. FAST Platforms
Streaming Fox’s Tubi platform leads the pack in monthly users, research firm finds
Study: Free Streaming Emerges as TV’s New Normal
FAST users watch and spend nearly as much on streaming as non-users according to Hub Entertainment Research
NBC Sports’ NBA Playoff Viewership Up 58%
NBC Sports averaged 4.9 Million Viewers for 13 NBA playoff games on NBC and Peacock from April 19-28
Study: Paramount-WBD Deal Signals New Era of Streaming Scale
Combined entity reaches 57% of US internet households, positioning it alongside Netflix, Google, Amazon, and Disney in viewer engagement and reach
