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Nielsen: Streaming Reaches Historic TV Viewing Milestone
Streaming usage is up 71% since 2021 and streaming’s share of total TV viewing is now higher than broadcast and cable combined
Relo Metrics, VideoAmp Unveil ‘Total Sports Performance’ Measurement System
TelevisaUnivision, Dentsu backing the holistic audience measurement and attribution solution for sports and live entertainment
Survey: 28% of Americans Don’t Watch Live TV on an Average Day
Figure jumps to 41% for U.S. consumers under 30 as TV viewing continues to decline
TelevisaUnivision Taps EDO for Expanded Audience Measurement of ViX
The Spanish-language media company has expanded its use of EDO to measure and optimize ad effectiveness on its streaming service ViX
Samba TV and Acxiom Announce Massive 40-market Global Expansion
IPG's Acxiom is integrating Samba TV’s Semasio platform and offering the combined solutions in 40 new markets
GSTV Taps iSpot to Measure Omnichannel Video Performance
Partnership is first to pair iSpot’s solutions with a digital OOH video network to measure incremental reach for CTV
Study: 61% of Weekly TV Viewing Takes Place on Streaming Services
More U.S. viewers now say they use FAST services to watch live content (40%) than cable and satellite, according to Horowitz Research
New Report Highlights Convergence of Professional, Enterprise Video Production
RESEARCH Nearly 90% of corporations are now producing video in-house, according to Futuresource
