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Study: 38% of U.S. Internet Homes Subscribe to a Sports-Specific Streaming Service
That is up from just 4% in 2019, according to Parks Associates
Survey: Cash-Strapped Consumers Are Cutting Costs to Keep Streaming
One in three reports trimming other costs to afford subscriptions to must-have streaming services like Netflix, according to Bango
Kansas City Is NFL’s Top TV Market
SPORTS A number of U.S. TV markets without professional sports teams actually have more viewers than ones that do
Samba TV: 60% Of TV Time Spent Viewing Streaming Content
RESEARCH Sports remains strong for linear broadcasters, but streaming platforms are challenging their status
Survey: Consumers Rank AI as a Major Influence on Their Shopping Decisions
New IAB study explores how advertisers and marketers need to adapt to the growing influence AI is on the retail and ecommerce market
U.K. Researchers Conclude Most Viewers Can't Discern 8K (or Even 4K) Resolution
To calculate the resolution limit, researchers conducted a study that measured participants’ ability to detect specific features in color and greyscale images on a screen
Study: Mini-Dramas Attract Mega Audiences
Nearly half of those who watch short-form video on social media are aged 18 to 34
Survey: Americans ‘Concerned’ About AI’s Impact on Journalism
Data from a major new survey was released at ‘The Future of News: AI, New Revenues and Risks, and the Policy Response' panel during tNAB Show New York
