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TiVo Video Trends Report: Viewers Watching More Local Content
RESEARCH Consumer spending on video content grew year-over-year in the second quarter according to report
TVB: Local TV News Remains Valuable To Viewers, Advertisers
Research Study shows local TV news, consumed on TV or digitally, remains No. 1 when it comes to trustworthiness
CIMM Launches Startup Program and Innovation Showcase
The two initiatives are designed to spotlight new technologies and foster collaboration between emerging technology companies and established industry leaders
Warner Bros. Discovery Signs New Deal with Nielsen
The multi-year measurement and analytics agreement covers all of WBD’s streaming and linear platforms
NFL Viewers Embrace Interactive Shopping and Social Experiences on Game Day
New survey indicates that about half have shopped for NFL merchandise while watching games
Nielsen: Football, Back-to-School Trends Boost Traditional TV Viewing in August
Both broadcast and cable increased their share of total TV viewing as broadcast notched its largest viewing share since May
77th Emmy Awards on CBS Deliver Largest Audience Since 2021
TV viewing was up by 8% from last year to 7.42 million
Local TV Has Lost More than Half of Its Media Spending Market Share Since 2017
Local TV accounted for only 6% of total media spending through June 2025, down from 13% in 2017, according to Guideline
