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Samba TV: 68% of Top 100 Brands Increased TV Ad Impressions in First Half of 2025
The report also found that CTV viewing showed a 48% pop in Q2 of 2025
Study: Time Spent Streaming VOD, Linear TV Declined in North America This Year
In the first half, average linear TV playtime in North America was 41 minutes a day, down 21% from a year earlier, according to a new NPAW report on streaming
Nielsen and WPP Media Ink New Audience Measurement Deal
The new agreement for audience measurement spans TV, streaming, audio, and cross-platform ad performance via Nielsen ONE
Forecast: Global Broadcast, Pay TV Revenue to Drop by $42 Billion Between 2024-2029
Streaming revenue is expected to grow by $93 billion globally over the same five years acording to Caretta Research
Nielsen: Ad-Supported TV Grew to a 73.6% Share of All Viewing in Q2
Broadcast outlets saw a 26% share of ad-supported viewing, while ad-backed streamers tallied 45%
Study: Global M&E Industry Revenue to Hit $3.5 Trillion by 2029
AI will help connected TV ad revenues rise to $51 billion in 2029, equal to 45% of traditional broadcast TV advertising, PwC projects
IAB Releases ‘2025 Unified Media Planning Playbook’
Report takes a deep dive into cross-platform media planning and execution
Netflix Breaks Into Top 3 Media Distributors for the First Time
Nielsen ranks YouTube as No. 1 media distributor share of TV viewing, followed by Disney, Netflix and NBCUniversal
