Latest about Research
CTA: U.S. Consumer Tech Revenue to Hit $565 Billion in 2026
As CES 2026 opens in Las Vegas amid uncertainty about tariffs and the economy, the trade group predicts 3.7% growth this year
TV Tech’s Top Data Dumps of 2025
Our 15 most popular stories covering new research and data highlight the major trends reshaping the industry
Nielsen, Roku Expand Measurement Partnership
The agreement integrates Roku data into Nielsen measurement
New Poll Shows Widespread Opposition to Broadcast TV Station Mergers
Poll commissioned by opponents of lifting FCC station group ownership rules found that 72% opposed more consolidation
Study: U.S. Pay TV, Video Revenue to Total $190.7B in 2030
Parks also projects that total TV and video subs in the U.S. will grow from 719 million in 2025 to 765 million by 2030
Analyst: Pay TV Video Subs Rise for First Time Since 2017
Subscriber counts for MVPDs and vMVPDs increased in Q3 2025, ending 30 straight quarters of losses, according to MoffettNathanson
Half of All U.S. Consumers Say Social Media Is Their Primary Way to Learn About Brands
New Horowitz survey highlights the growing importance of social media and the shoppable media ecosystem in ways that are worrying for traditional TV advertising
Survey: Younger Gen Z Consumers Spend 5.1 Hours a Day on Social Media
Social media usage is still marked by a generational divide, with boomers spending just 1.5 hours a day in Q3 2025
