Latest about Research
Samba TV: 60% Of TV Time Spent Viewing Streaming Content
RESEARCH Sports remains strong for linear broadcasters, but streaming platforms are challenging their status
Survey: Consumers Rank AI as a Major Influence on Their Shopping Decisions
New IAB study explores how advertisers and marketers need to adapt to the growing influence AI is on the retail and ecommerce market
U.K. Researchers Conclude Most Viewers Can't Discern 8K (or Even 4K) Resolution
To calculate the resolution limit, researchers conducted a study that measured participants’ ability to detect specific features in color and greyscale images on a screen
Study: Mini-Dramas Attract Mega Audiences
Nearly half of those who watch short-form video on social media are aged 18 to 34
Survey: Americans ‘Concerned’ About AI’s Impact on Journalism
Data from a major new survey was released at ‘The Future of News: AI, New Revenues and Risks, and the Policy Response' panel during tNAB Show New York
Nielsen: September Football Produces `Historic Monthly Spike’ in Broadcast Viewership
Time spent watching broadcast programming shot up 20% month-over-month, boosting its share of TV viewing past cable
Study: `More Critical Than Ever' for Brands to Focus on Hispanics
The non-Hispanic White population “will decline from 55% of the total U.S. population in 2026 to 52% in 2031, a new study from Claritas forecasts
TV Ad Impressions for Football Spiked in Q3
Television’s top draw grew became even more important as NFL TV ad impressions grew 12% and college football jumped 16% in Q3 2025 compared to Q3 2024
