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Parks: Social Video Now Accounts for 20% of TV Viewing
Viewers watch more social video weekly than pay TV and broadcast according to Parks Associates
Streaming Heats Up in July, Accounts For Nearly Half of All TV Viewing
As streaming grew to 47.3% of TV viewing, broadcast accounted for only 18.4% and cable just 22.2% according to Nielsen's The Gauge
Hub: Viewers More Loyal to Streaming Bundles
RESEARCH Consumers' spending limit on streaming subscriptions taps out at $86 per month, according to survey
Samba TV: 68% of Top 100 Brands Increased TV Ad Impressions in First Half of 2025
The report also found that CTV viewing showed a 48% pop in Q2 of 2025
Study: Time Spent Streaming VOD, Linear TV Declined in North America This Year
In the first half, average linear TV playtime in North America was 41 minutes a day, down 21% from a year earlier, according to a new NPAW report on streaming
Nielsen and WPP Media Ink New Audience Measurement Deal
The new agreement for audience measurement spans TV, streaming, audio, and cross-platform ad performance via Nielsen ONE
Forecast: Global Broadcast, Pay TV Revenue to Drop by $42 Billion Between 2024-2029
Streaming revenue is expected to grow by $93 billion globally over the same five years acording to Caretta Research
Nielsen: Ad-Supported TV Grew to a 73.6% Share of All Viewing in Q2
Broadcast outlets saw a 26% share of ad-supported viewing, while ad-backed streamers tallied 45%
