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Survey: Viewers Access a Record 13 Different Sources for Entertainment
Research TV viewers face the most complex ecosystem ever, particularly among households with kids, who access 17 sources
Survey: Consumers Prioritize Spending on Streaming Over Retirement Savings
Nearly half of respondents listed online video as a top spending priority, versus only a quarter choosing retirement
Nielsen: Fox, Disney Gain Viewing Share in October
Research Fox hit a company-high of 8.4% of total viewing; Disney held the top spot in the ranking of TV viewing by company
Mediaocean To Acquire Innovid, Will Merge It With Flashtalking
Ad technology $500 million deal will create a major omnichannel ad tech platform
Gracenote: 5 Major SVOD Services Offer 550,000-Plus Programs to Subs
Based on data from its newly launched Data Hub, TV programming accounts for 89% of the content on Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+
Study: 3 Tech Giants Dominate Streaming Platform Market
65% of U.S. internet households use either Roku, Samsung, or Amazon as their primary CTV platform, Parks reports
Election Night TV Viewing Fell Off Dramatically in 2024
Over 42 million viewers tuned in to watch presidential election coverage, down by 25% from 2020, Nielsen says
CIMM Study Explores Big Data Measurement Problems
The industry group's repot explores critical methodological challenges facing currency grade big data TV measurement solutions and identifies potential solutions
