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Study: Broadcast Remains the Most Powerful Platform for Reaching NFL Audiences
While Prime Video recently set a streaming record, broadcast still delivers the largest NFL audiences, TVB reports
Netflix Drives Global Growth in Ad-Supported Streaming
RESEARCH Ad-supported streaming grew across major platforms between Q4 2024 and Q3 2025, despite a drop in usage on Prime Video
NFL’s 2025-26 Regular Season Is Second-Most-Watched Ever
SPORTS Games averaged 18.7 million viewers, up 10% from 2024
Parks: Smart TVs Are Primary Streaming Device in U.S. Homes
Study finds that 61% of U.S. internet households use the TV as their main streaming device; Roku remains the most popular OS
CTA: U.S. Consumer Tech Revenue to Hit $565 Billion in 2026
As CES 2026 opens in Las Vegas amid uncertainty about tariffs and the economy, the trade group predicts 3.7% growth this year
TV Tech’s Top Data Dumps of 2025
Our 15 most popular stories covering new research and data highlight the major trends reshaping the industry
Nielsen, Roku Expand Measurement Partnership
The agreement integrates Roku data into Nielsen measurement
New Poll Shows Widespread Opposition to Broadcast TV Station Mergers
Poll commissioned by opponents of lifting FCC station group ownership rules found that 72% opposed more consolidation
