Latest about Research
New Poll Shows Widespread Opposition to Broadcast TV Station Mergers
Poll commissioned by opponents of lifting FCC station group ownership rules found that 72% opposed more consolidation
Study: U.S. Pay TV, Video Revenue to Total $190.7B in 2030
Parks also projects that total TV and video subs in the U.S. will grow from 719 million in 2025 to 765 million by 2030
Analyst: Pay TV Video Subs Rise for First Time Since 2017
Subscriber counts for MVPDs and vMVPDs increased in Q3 2025, ending 30 straight quarters of losses, according to MoffettNathanson
Half of All U.S. Consumers Say Social Media Is Their Primary Way to Learn About Brands
New Horowitz survey highlights the growing importance of social media and the shoppable media ecosystem in ways that are worrying for traditional TV advertising
Survey: Younger Gen Z Consumers Spend 5.1 Hours a Day on Social Media
Social media usage is still marked by a generational divide, with boomers spending just 1.5 hours a day in Q3 2025
Global Sports Rights Spending to Top $78 Billion in 2030
Sports Ampere Analysis forecast says NBA, MLB deals will boost U.S. spending to more than $36 billion in 2030
Haivision’s Broadcast Transformation Report Aims to Provide a ‘Snapshot of Realities Faced by Broadcasters’
Report will explore highlight major trends in live video contribution, remote and cloud production, IP workflows, 5G, AI, and other emerging technologies
Study: Salaries in Content, Connectivity Industries Continue To Grow
The research projects that salary increases in 2026 will be 3.1% for connectivity companies and 3.2% for content creators
