Research

Non-English titles represent more than a third of all viewing on Netflix, with titles from South Korea, Japan and Spain among the most-watched

Even so, major cable providers lost an estimated 280,000 broadband subs in Q1 2026

A new analysis of live sports viewing shows that 53% watch NFL but half of all casual viewers are older than 55

As CTV ad spend grows, buyers are asking harder questions about performance, accountability, and business impact

SPORTS Bango Survey reports that 43% of Americans would switch mobile, broadband or TV provider for a better sports streaming bundle

Quickplay-sponsored study finds a more unified, software-oriented approach would free up more time for content creation

In the wake of Fox’s acquisition, the survey found that consumers give higher marks to the user experience on some competing platforms

Using TVision attention data, the WunderKIND Ads study shows that Pause Ads can deliver 69% increase in attention over traditional video spots

One in four say they have only recently become more interested in soccer, with millennials, Hispanic Americans, and hybrid workers driving the surge in interest.

TRENDS While sports is the overwhelming favorite, viewers are turning more to locally-produced programming, according to the TiVo Video Trends Report