NEW YORK—TelevisaUnivision has concluded a new, multi-year measurement and data agreement with Nielsen covering all of TelevisaUnivision’s properties, including its national and local broadcast, cable, streaming, radio operations.
“Measurement continues to evolve, and it is critical that it accurately reflects the scale, value, and influence of Hispanic audiences across platforms. We are pleased to continue working with Nielsen to support cross-platform measurement and to help ensure that brands and agencies can fully understand the audiences we reach every day,” said Tim Natividad, president of U.S. Advertising Sales and Marketing at TelevisaUnivision.
Services for the deal include Advanced Audiences, Ad-Supported Streaming Platform Ratings, Nielsen ONE Ads for Connected Television, and National out-of-home expansion.
TelevisaUnivision is home to the industry’s leading Spanish-language properties, including its flagship U.S. networks Univision, UNIMÁS, and TUDN, ViX, the world’s largest Spanish-language streaming service, and local affiliates across the country.
The new partnership follows several viewership milestones for TelevisaUnivision in early 2026, including Univision’s lead as the most-watched Spanish-language network in the U.S., N+ Univision programming leading February as the most-watched Spanish-language news; Premio Lo Nuestro ranking as the most-watched awards show among U.S. Hispanics for 34 consecutive years; and record-breaking audiences for soccer coverage across platforms.
